Social Metrics Converge South

747 views
711 views

Published on

Presentation Given for Converge South 10/02/10 in Greensboro, NC

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
747
On SlideShare
0
From Embeds
0
Number of Embeds
77
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Metrics Converge South

  1. 1. Social Media MetricsMeasurement: What, Why and How?!<br />Part of the BĒM Education Center<br />Social Media Marketing Series<br />Kim E. Williams<br />@WilliamsKim<br />
  2. 2. Pillars of Success<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br />Google Analytics<br />Great Website<br />Solid Hosting<br />
  3. 3. Social Metrics – What?<br />Tim Ferriss, author of the 4-Hour Workweek, argues, “Whenever technology becomes fashion, ROI tends to get lost in the excitement of the latest .com catwalk.”<br />
  4. 4. Social Metrics – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.<br />Sentiment<br />Affect<br />
  5. 5. Social Metrics – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
  6. 6. Social Metrics – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
  7. 7. Social Metrics – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
  8. 8. Social Metrics – What?<br />Value of reaction to Reach…<br />Affect<br />
  9. 9. Social Metrics – Why?<br />Retention<br />
  10. 10. How?<br />Tool Up…<br />
  11. 11. Social Metrics - Tools<br />Social Labs<br />
  12. 12. Social Metrics - Tools<br />HootSuite<br />
  13. 13. Social Metrics - Tools<br />www.Google.com/alerts<br />
  14. 14. Sample Google Alert<br />Comes to your inbox at frequency you choose.<br />News alerts, blog posts, etc.<br />Make note of the sentiment of each alert.<br />
  15. 15. Social Metrics - Tools<br />Technorati.com<br />
  16. 16. Social Metrics-Tools<br />TweetScan.com<br /><ul><li> Works like Google Alerts.
  17. 17. Up to 10 search terms.</li></li></ul><li>Social Metrics-Tools<br />
  18. 18. Social Metrics - Tools<br />
  19. 19. Social Metrics - Tools<br />
  20. 20. Social Metrics - Tools<br />
  21. 21. Social Metrics - Tools<br />
  22. 22. Social Metrics - Tools<br />Google Analytics<br />
  23. 23. Social Metrics - Tools<br />Google Analytics<br />
  24. 24. Create your Social Marketing Dashboard<br />
  25. 25. Social Dashboard<br />Goal target date<br />Current<br />Channel<br />Goal<br />You should have a dashboard for your other marketing channels too.<br />
  26. 26. Social Metrics – Why?<br />Retention<br />
  27. 27. Questions ???<br />
  28. 28. Stay Connected<br />Blog<br />BEMinteractive.com<br />@WilliamsKim<br />Facebook<br />

×