Selling in the digital age presentation

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As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.

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Selling in the digital age presentation

  1. 1. SellingIn The Digital Age Presentedby:Kim E Williams AtlanticWebworks/AtlanticSocialMediaGroup 10 Digital Dos for Sales Professionals
  2. 2. But first, a few details… Bathrooms Breaks Tweets and Updates @WilliamsKim @AtlanticWebWorX #SocialSells
  3. 3. Why are you here?? Is social media selling? If we have ecommerce, why do we need sales people? What do I DO for my business? Can I define sales or selling? Is the digital space worth my time? What does Twitter have to do with selling? Time? Who has time?
  4. 4. The Rise of Digital
  5. 5. The Rise of Digital Image credit: http://blogs-images.forbes.com/ciocentral/files/2012/05/Defining-Generations.png
  6. 6. The Rise of Digital
  7. 7. Sales and Digital…
  8. 8. Sales and Digital…
  9. 9. Let’s Get Digital… 10 Digital Dosfor Sales Professionals!
  10. 10. 10 Digital Dos… #1 Time – dedicate time to learn about and do social media. • Do – dedicate some time, weekly to your digital platform and go to a seminar, webinar. • Read • Ground Swell – Josh Bernoff and Charlene Li • Platform: Get Noticed In A Noisy World – Michael Hyatt • Tomorrow’s hit
  11. 11. 10 Digital Dos… #2 Tools Hootsuite - FREE Outlook 2013 – link to you LinkedIn Profile Google alerts Is your CRM Social?
  12. 12. 10 Digital Dos… #3 Profile Photos - get several current professional photos: formal, causal, lifestyle
  13. 13. 10 Digital Dos… #4 Personal Branding • About me http://about.me • SquareSpace or WIX • Facebook • LinkedIn!!!
  14. 14. 10 Digital Dos… #5 LinkedIn - Headline • Include your name • Tell a story
  15. 15. 10 Digital Dos… #6 LinkedIn – Strategic Connections, plan then do. • Contacts • Groups • Following - Influencers
  16. 16. 10 Digital Dos… #7 LinkedIn – Recommendations. • Give • Get • Show!
  17. 17. 10 Digital Dos… #8 LinkedIn – Engage! • Activity and Engagement • Personal sharing • News and Events • Articles and insights • Long form coming…
  18. 18. 10 Digital Dos… #9 LinkedIn – Company Page Magic • Update it • Follow It • Share it
  19. 19. 10 Digital Dos… #10 LinkedIn – Pulse • Personalized • Influencers • News • More
  20. 20. What doesn’t work? • Invest some time • Helps you prospect and market • A new tool for proven sales methods • The playground of new leaders Activity and Engagement = Presence and Position!
  21. 21. Questions?? questions??
  22. 22. Stay Connected!

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