Our Story: • Started in a college dorm room in 2003 • Largest online repair manual @ ifixit.com • Inc 5000 “Fastest Growing...
WeWrote     laptop repair manuals
Now, iFixit.com hosts repair manuals numbering in the               Thousands
Millionsof people use iFixit tofix their own things
Our manuals are allOpen Source       and    Free
Crowd-Sourced       Created and edited by enthusi
Electronics goEverywhere       Repair manuals should,                         too.
The How-To Publishing Platform
So, we thoughtLets Partner with  ‘ to build the free repairStudents    manual.
WeBuilt itStep-by-stepinstructionsCommunity authoringPrerequisite chainsCrazy scalability
We needed an industrial-strengthservice documentation publishing                            tool.        Nothing close.   ...
Intuitive Navigation
Electronics goEverywhere       Repair manuals should,                         too.
Repair Anywhere
Now, people can follow along in            The Field
Our manuals are allOpen Source       and    Free
Content strategy 2012
Content strategy 2012
Content strategy 2012
Content strategy 2012
Content strategy 2012
Content strategy 2012
Content strategy 2012
Content strategy 2012
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Content strategy 2012

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Content Strategy Workshop 2012

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  • Content strategy 2012

    1. 1. Our Story: • Started in a college dorm room in 2003 • Largest online repair manual @ ifixit.com • Inc 5000 “Fastest Growing Company” • One of the largest Apple parts suppliers in the world
    2. 2. WeWrote laptop repair manuals
    3. 3. Now, iFixit.com hosts repair manuals numbering in the Thousands
    4. 4. Millionsof people use iFixit tofix their own things
    5. 5. Our manuals are allOpen Source and Free
    6. 6. Crowd-Sourced Created and edited by enthusi
    7. 7. Electronics goEverywhere Repair manuals should, too.
    8. 8. The How-To Publishing Platform
    9. 9. So, we thoughtLets Partner with ‘ to build the free repairStudents manual.
    10. 10. WeBuilt itStep-by-stepinstructionsCommunity authoringPrerequisite chainsCrazy scalability
    11. 11. We needed an industrial-strengthservice documentation publishing tool. Nothing close. came
    12. 12. Intuitive Navigation
    13. 13. Electronics goEverywhere Repair manuals should, too.
    14. 14. Repair Anywhere
    15. 15. Now, people can follow along in The Field
    16. 16. Our manuals are allOpen Source and Free

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