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Media Kits and More:
The Art of Getting Booked
Katy Widrick | @kwidrick
s
sss
s
s
Katy Widrick
Executive Producer
Bolder Broadcasting, Inc.
KatyWidrick.com
Mom to Audrey
Self-Taught Tech Nerd
s
s
Look, It...
| Making a Media Kit | Katy Widrick | @kwidrick |
Who
Then
What?
Media Kits
How
What
Examples
s
s
s
ss
s
| Making a Media Kit | Katy Widrick | @kwidrick |
- a resume for your blog/site- a quick look at analytics,testimonials an...
| Making a Media Kit | Katy Widrick | @kwidrick |
For bloggers who want to establish and
enhance a brand.
For bloggers who...
| Making a Media Kit | Katy Widrick | @kwidrick |
- Your Full Name
- Your Website
- A Brief
Description
- Social Media
- A...
| Making a Media Kit | Katy Widrick | @kwidrick |
Design
- Your Full Name
- Your Website
- A Brief
Description
- Social Me...
| Making a Media Kit | Katy Widrick | @kwidrick |
Design
- Your Full Name
- Your Website
- A Brief
Description
- Social Me...
| Making a Media Kit | Katy Widrick | @kwidrick |
Fans
Social
Reach
Followers
Page Views/Impressions
Visitors (Unique)
Cli...
| Making a Media Kit | Katy Widrick | @kwidrick |
Word/Open Office
Pages/Photoshop/
Illustrator/etc.
s
s
s
Etsy/Graphic De...
| Making a Media Kit | Katy Widrick | @kwidrick |
http://bit.ly/MediaKitWithWord
| Making a Media Kit | Katy Widrick | @kwidrick |
Working with Katy
will help her increase
her followers, page
views and b...
| Making a Media Kit | Katy Widrick | @kwidrick |
Working with Katy
will help her increase
her followers, page
views and b...
| Making a Media Kit | Katy Widrick | @kwidrick |
Prices
are firm.
s
| Making a Media Kit | Katy Widrick | @kwidrick |
Prices
are firm.
Prices and
packages can be
customized for
client’s need...
| Making a Media Kit | Katy Widrick | @kwidrick |
Katy will not host
giveaways or edit videos.
Product sent for review
wil...
| Making a Media Kit | Katy Widrick | @kwidrick |
Katy will not host
giveaways or edit videos.
Product sent for review
wil...
- Recent Photo
- Blog Header
- Short Bio and
About Sections
With Keywords
- Social Icons
- Statistics, Services,
Benefits
...
- Sleek, Elegant
Design That Stands
Out
- Most Popular Posts
- Recent Stats
- Very Specific Bio/
Description
s
s
- Focus on Followers
- A Punch of Color
- List of Ambassador
Work
- Mention of Regular
Features/Franchises
s
s
| Making a Media Kit | Katy Widrick | @kwidrick |
s
s
| Making a Media Kit | Katy Widrick | @kwidrick |
ss
| Making a Media Kit | Katy Widrick | @kwidrick |
“To Whom It May Concern”
Bad
s
s
| Making a Media Kit | Katy Widrick | @kwidrick |
Pick up a phone and call.
“I have a marketing proposal I’d like to send ...
| Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
I’m interested in becoming the world’s most famous blog...
| Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
I’m a fan of your program and I think I could be a good...
| Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
Congratulations on your recent Emmy nomination. I worke...
| Making a Media Kit | Katy Widrick | @kwidrick |
s
s
s
| Making a Media Kit | Katy Widrick | @kwidrick |
★ DownloadLink on Your Site★
DropboxFolder With
Assets★
EmailSignature
s
| Making a Media Kit | Katy Widrick | @kwidrick |
| Making a Media Kit | Katy Widrick | @kwidrick |
FREE MEDIA KIT REVIEW
!
kwidrick@gmail.com
“Fitbloggin’ Media Kit Review...
| Making a Media Kit | Katy Widrick | @kwidrick |
| Making a Media Kit | Katy Widrick | @kwidrick |
| Making a Media Kit | Katy Widrick | @kwidrick |
| Making a Media Kit | Katy Widrick | @kwidrick |
| Making a Media Kit | Katy Widrick | @kwidrick |
Let’s Pause…for
Q & A
s
| Making a Media Kit | Katy Widrick | @kwidrick |
Takeaway #2
- Style counts but
DON’T be
intimidated
- Think clean, class...
| Making a Media Kit | Katy Widrick | @kwidrick |
YOU DON’T GET
WHAT YOU
DON’T ASK FOR
s
Media Kits and More:
The Art of Getting Booked
Katy Widrick | @kwidrick
s
sss
s
s
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Making Your Media Kit

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Want to work with brands? Get hired as a speaker? Star in commercials and print campaigns, become an in-demand expert for local and national media and more? It all starts with your media kit.

But it sure doesn’t end there!

In this deck, you’ll learn:

**What to include and what to keep out of your media kit

**Why a one-sheet really means one sheet

**How media kits and portfolios are going digital and how you can stay ahead of the trend

**The best ways to find the true decision makers (no more “To Whom it May Concern” letters)

You don't just need a media kit -- you need a branding plan. If you're a blogger looking for more readers, to connect with brands, to monetize your site or to expand your presence as a national expert, it starts with your one-sheet but ends...well, it never ends. From leveraging LinkedIn to YouTube, get the keywords, specific metrics, writing tips and more that will help you become the go-to girl or guy in your field.

Katy will break down real media kits -- the good, the bad and the really bad -- and share the tools that even beginner bloggers can use to stand out in the crowd. And since she receives more than her share of truly terrible pitches, she'll show you how not to end up in a producer's trash folder.

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Transcript of "Making Your Media Kit"

  1. 1. Media Kits and More: The Art of Getting Booked Katy Widrick | @kwidrick s sss s s
  2. 2. Katy Widrick Executive Producer Bolder Broadcasting, Inc. KatyWidrick.com Mom to Audrey Self-Taught Tech Nerd s s Look, It’s Me! | Making a Media Kit | Katy Widrick | @kwidrick |
  3. 3. | Making a Media Kit | Katy Widrick | @kwidrick | Who Then What? Media Kits How What Examples s s s ss s
  4. 4. | Making a Media Kit | Katy Widrick | @kwidrick | - a resume for your blog/site- a quick look at analytics,testimonials and services- a one-stop branding shop- your ticket to standing out So, What IS a Media Kit? s s s s
  5. 5. | Making a Media Kit | Katy Widrick | @kwidrick | For bloggers who want to establish and enhance a brand. For bloggers who want to become experts and sources for the media. For bloggers who want to work with brands and make money from their work. s s s
  6. 6. | Making a Media Kit | Katy Widrick | @kwidrick | - Your Full Name - Your Website - A Brief Description - Social Media - Analytics/ Statistics - Contact Info Info s
  7. 7. | Making a Media Kit | Katy Widrick | @kwidrick | Design - Your Full Name - Your Website - A Brief Description - Social Media - Analytics/ Statistics - Contact Info Info - Photo and/or Logo - Clean and Classy - Representative - Typo-Free! - Third Person ss
  8. 8. | Making a Media Kit | Katy Widrick | @kwidrick | Design - Your Full Name - Your Website - A Brief Description - Social Media - Analytics/ Statistics - Contact Info Info - Photo and/or Logo - Clean and Classy - Representative - Typo-Free! - Third Person - Ad Rates/Sizes - Testimonials - Proof of Performance - Cover Letter Optional s ss
  9. 9. | Making a Media Kit | Katy Widrick | @kwidrick | Fans Social Reach Followers Page Views/Impressions Visitors (Unique) Clicks s s s s s s
  10. 10. | Making a Media Kit | Katy Widrick | @kwidrick | Word/Open Office Pages/Photoshop/ Illustrator/etc. s s s Etsy/Graphic Design
  11. 11. | Making a Media Kit | Katy Widrick | @kwidrick | http://bit.ly/MediaKitWithWord
  12. 12. | Making a Media Kit | Katy Widrick | @kwidrick | Working with Katy will help her increase her followers, page views and become a big deal in the blog world. s
  13. 13. | Making a Media Kit | Katy Widrick | @kwidrick | Working with Katy will help her increase her followers, page views and become a big deal in the blog world. Katy brings energy, passion and a strong work ethic to all partnerships and projects. She will help you connect with a targeted, loyal audience and reach your objectives. VS s s s
  14. 14. | Making a Media Kit | Katy Widrick | @kwidrick | Prices are firm. s
  15. 15. | Making a Media Kit | Katy Widrick | @kwidrick | Prices are firm. Prices and packages can be customized for client’s needs. VS s s s
  16. 16. | Making a Media Kit | Katy Widrick | @kwidrick | Katy will not host giveaways or edit videos. Product sent for review will not be returned. Katy reserves the right to reject all pitches. s
  17. 17. | Making a Media Kit | Katy Widrick | @kwidrick | Katy will not host giveaways or edit videos. Product sent for review will not be returned. Katy reserves the right to reject all pitches. Katy is a proven performer and can create custom content including sponsored posts, ambassador work and copywriting. All ideas will be considered! VS s s s
  18. 18. - Recent Photo - Blog Header - Short Bio and About Sections With Keywords - Social Icons - Statistics, Services, Benefits s s
  19. 19. - Sleek, Elegant Design That Stands Out - Most Popular Posts - Recent Stats - Very Specific Bio/ Description s s
  20. 20. - Focus on Followers - A Punch of Color - List of Ambassador Work - Mention of Regular Features/Franchises s s
  21. 21. | Making a Media Kit | Katy Widrick | @kwidrick | s s
  22. 22. | Making a Media Kit | Katy Widrick | @kwidrick | ss
  23. 23. | Making a Media Kit | Katy Widrick | @kwidrick | “To Whom It May Concern” Bad s s
  24. 24. | Making a Media Kit | Katy Widrick | @kwidrick | Pick up a phone and call. “I have a marketing proposal I’d like to send — who is the best contact?” Ask on social media. Look on LinkedIn. GOOGLE. (News releases are great sources.) s s s
  25. 25. | Making a Media Kit | Katy Widrick | @kwidrick | “Dear Mr. Smith, I’m interested in becoming the world’s most famous blogger, and so I’d like to appear on your program. I’m smart, I’m funny and I think it would be a really cool experience. I can’t come in the week of October 7 because I’ll be vacationing in Jamaica but October 21st looks perfect. Does that work for you?” Still Bad s s
  26. 26. | Making a Media Kit | Katy Widrick | @kwidrick | “Dear Mr. Smith, I’m a fan of your program and I think I could be a good addition to an upcoming show. Are you interested in seeing my media kit and video reel? I’m not sure if you have any upcoming episodes in which my expertise would be a good fit, but I’d love to offer my skills and teach your audience about blogging.” Better s s
  27. 27. | Making a Media Kit | Katy Widrick | @kwidrick | “Dear Mr. Smith, Congratulations on your recent Emmy nomination. I worked in television news for seven years and I know how difficult a job it can be. Please pass my best wishes to your entire team. ! Your producer Jen Jones is a friend of mine, and mentioned that you’re working on an upcoming episode that will focus on the blogging boom. I have attached my resume kit and a link to my video reel, and if you are looking for someone to speak about this trend, I hope you’ll consider me. If not for this episode, please keep me in mind for the future.” Best s s
  28. 28. | Making a Media Kit | Katy Widrick | @kwidrick | s s s
  29. 29. | Making a Media Kit | Katy Widrick | @kwidrick | ★ DownloadLink on Your Site★ DropboxFolder With Assets★ EmailSignature s
  30. 30. | Making a Media Kit | Katy Widrick | @kwidrick |
  31. 31. | Making a Media Kit | Katy Widrick | @kwidrick | FREE MEDIA KIT REVIEW ! kwidrick@gmail.com “Fitbloggin’ Media Kit Review” s
  32. 32. | Making a Media Kit | Katy Widrick | @kwidrick |
  33. 33. | Making a Media Kit | Katy Widrick | @kwidrick |
  34. 34. | Making a Media Kit | Katy Widrick | @kwidrick |
  35. 35. | Making a Media Kit | Katy Widrick | @kwidrick |
  36. 36. | Making a Media Kit | Katy Widrick | @kwidrick | Let’s Pause…for Q & A s
  37. 37. | Making a Media Kit | Katy Widrick | @kwidrick | Takeaway #2 - Style counts but DON’T be intimidated - Think clean, classy and typo-free Takeaway #1 - Numbers matter but your story matters more - LOW MAINTENANCE> HIGH MAINTENANCE - Don’t wait for opportunities to find you — go after your goals - A media kit in hand is worth two in the mind Takeaway #3 s s s
  38. 38. | Making a Media Kit | Katy Widrick | @kwidrick | YOU DON’T GET WHAT YOU DON’T ASK FOR s
  39. 39. Media Kits and More: The Art of Getting Booked Katy Widrick | @kwidrick s sss s s
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