UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_11_29
 

UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_11_29

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Andrew McCallum, Dana Petroluem, presents how they launched the UK's first responsive website. At KWD Webranking Forum London 2012.

Andrew McCallum, Dana Petroluem, presents how they launched the UK's first responsive website. At KWD Webranking Forum London 2012.

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UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_11_29 UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_11_29 Presentation Transcript

  • KWD Webranking Forum 2012London, November 29th
  • Dana-petroleum.com The UK’s first responsive corporate website Andrew McCallumGroup Director of Communications and External Affairs dana-petroleum.com
  • Dana Petroleum $4bn Oil & gas business 1994 Formed•FTSE listed until 2010•Acquired by the Korean National Oil Corporation(KNOC)•Today a $4 billion oil and gas business•Ambition to be a leading oil and gas company in $5bnEurope, the Middle East and Africa. Future investmentAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Our challenge•Privately owned – only one shareholder – Korean Government•Fewer communications and regulatory obligations•No communications and external affairs programmeBUT… a commitment to communicate like listed peers:- timeliness of information- financial performance- sustainable business practices- transparency… and a need to hire and retain the best talentAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Our priorities in 2012 Issues & crisis management Key position statements Media Internal Brand & Online Government Business & Civic Community Corporate Relations Communications Communications Relations Engagement Engagement Responsibility Ambition Protect and enhance the reputation of Dana PetroleumFive year Five-year goal(s) To be recognised as a leading international oil and gas company in our chosen markets Promote Influence Establish a Proactive Help create Dana as a Strategic priorities media relations the policy strong brand ‘One Dana’ responsible environment presence company Deliver a Deliver a Create and Implement an Create a best-2012 wide-ranging comprehensive implement a engaging in-class website Key activities in 2012 media relations public affairs new brand ID internal comms and integrated programme programme for Dana programme social media Andrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Corporate website focus •Our most important communication channel •But an under-performing, dated site •Did not match the ambition of our company, communications ambition and new brand identity •Disjointed recruitment experience •Accessibility issuesAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • A new digital strategy1. To communicate to FTSE100 best practice standards2. To tell the Dana story3. To help attract and retain talent4. To support a new brandCrucial aspect was to ensure we• cater all our audiences…• in a sophisticated, modern way…• on any device.= responsive designAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Responsive design – what is it? • One website • Adjusts to device or screen size • Flexible layouts, font sizes, content, navigation, images = full site content, accessible to allAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Responsive design – why for us?•Helps to deliver our strategy and requirements•Do not have to produce multiple versions of the site•Time, budget and management advantages•Differentiates us from peers - an enhanced experience - demonstrates a modern organisation•Caters for our rising mobile visitors•The cutting edge of web design = future proofAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • High profile examplesTime Magazine Microsoft Andrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Potential downsides?•Is it extra work? Yes•A change in design approach and techniques required•Longer site development time•Increased focus and time needed for testing•Visitors using old browsers•Budget?Andrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • More to think about – an exampleAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • But we think it’s worth it – the resultAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • The result•The UK’s first responsive corporatewebsite +238% Visits each month•Proven to be reaching wider audiences,providing a tailored experience +58% Pages viewed per visit•Increased engagement across mobileand tablet devices +99% Time spent on site•A future-proof website with in-builtflexibility -21% Bounce rateAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com
  • Thank youAndrew McCallumDirector of Communications and External Affairs andrew.mccallum@dana-petroleum.com uk.linkedin.com/in/andrewmccallum linkedin.com/company/dana-petroleum-plc @dana_petroleum facebook.com/DanaPetroleumAndrew McCallum | KWD Forum | 29 November 2012 dana-petroleum.com