GRUPPO TELECOM ITALIALondon, November 24, 2011     Telecom Italia     Digital Corporate Strategy      Which possible evolu...
KWD Webranking 2011The Digital Evolution                                             2012                                 ...
KWD Webranking 2011Marco Patuano at BlogFest 2011                                 3
KWD Webranking 2011Marco Patuano on Twitter (@marcopatuano)                                           4
KWD Webranking 2011Telecom Italia Twitter Team                              5
KWD Webranking 2011     BRAND reputation is affected by NET reputation                                                    ...
KWD Webranking 2011From Repository to a Corporate Media Hub                                   Corporate Media Hub         ...
KWD Webranking 2011Which targets?                      Silver Surfers   Digital Natives                                   ...
KWD Webranking 2011Which contents?                      9
KWD Webranking 2011An example of a premium content                                  10
KWD Webranking 2011How do we use the Webranking protocol?                         Measurement                 Involvement ...
KWD Webranking 2011Next stepsengagementacting as a media use of videos social plug-ins                      12
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Telecom Italia - Digital corporate strategy

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Alessandro Bastoni (Telecom Italia)

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Telecom Italia - Digital corporate strategy

  1. 1. GRUPPO TELECOM ITALIALondon, November 24, 2011 Telecom Italia Digital Corporate Strategy Which possible evolution?
  2. 2. KWD Webranking 2011The Digital Evolution 2012 2011 2010 2009 2008 Social Media & Apps Multidevice contents 2
  3. 3. KWD Webranking 2011Marco Patuano at BlogFest 2011 3
  4. 4. KWD Webranking 2011Marco Patuano on Twitter (@marcopatuano) 4
  5. 5. KWD Webranking 2011Telecom Italia Twitter Team 5
  6. 6. KWD Webranking 2011 BRAND reputation is affected by NET reputation 6
  7. 7. KWD Webranking 2011From Repository to a Corporate Media Hub Corporate Media Hub Repository for for new audiences specialized targets 7
  8. 8. KWD Webranking 2011Which targets? Silver Surfers Digital Natives 8
  9. 9. KWD Webranking 2011Which contents? 9
  10. 10. KWD Webranking 2011An example of a premium content 10
  11. 11. KWD Webranking 2011How do we use the Webranking protocol? Measurement Involvement Commitment Challenge Benchmarking Improvement 11
  12. 12. KWD Webranking 2011Next stepsengagementacting as a media use of videos social plug-ins 12
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