Telecom Italia - Digital corporate strategy

Like this? Share it with your network

Share

Telecom Italia - Digital corporate strategy

  • 2,045 views
Uploaded on

Alessandro Bastoni (Telecom Italia)

Alessandro Bastoni (Telecom Italia)

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,045
On Slideshare
2,044
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
22
Comments
0
Likes
1

Embeds 1

http://blog.halvarsson.se 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. GRUPPO TELECOM ITALIALondon, November 24, 2011 Telecom Italia Digital Corporate Strategy Which possible evolution?
  • 2. KWD Webranking 2011The Digital Evolution 2012 2011 2010 2009 2008 Social Media & Apps Multidevice contents 2
  • 3. KWD Webranking 2011Marco Patuano at BlogFest 2011 3
  • 4. KWD Webranking 2011Marco Patuano on Twitter (@marcopatuano) 4
  • 5. KWD Webranking 2011Telecom Italia Twitter Team 5
  • 6. KWD Webranking 2011 BRAND reputation is affected by NET reputation 6
  • 7. KWD Webranking 2011From Repository to a Corporate Media Hub Corporate Media Hub Repository for for new audiences specialized targets 7
  • 8. KWD Webranking 2011Which targets? Silver Surfers Digital Natives 8
  • 9. KWD Webranking 2011Which contents? 9
  • 10. KWD Webranking 2011An example of a premium content 10
  • 11. KWD Webranking 2011How do we use the Webranking protocol? Measurement Involvement Commitment Challenge Benchmarking Improvement 11
  • 12. KWD Webranking 2011Next stepsengagementacting as a media use of videos social plug-ins 12