LinkedIn for companies - presentation by LinkedIn Sweden at KWD Webranking Event

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Maria Wade and Frida Fahlgren from LinkedIn Sweden talk about how to use Linked.In as a company. From the KWD Webranking Event

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LinkedIn for companies - presentation by LinkedIn Sweden at KWD Webranking Event

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. ”Connecting the world´s professionals to make them more productive and successful”
  3. 3. ENGAGEMENT IN THIS ROOM …on LinkedIn.com Gustaf Ekelund ErikS. Meyers Earliest Adopter Most Connected Sara Kvarfordh Niklas Munter Most Popular Most Endorsed
  4. 4. LINKEDIN ISN´T A (SMALL) JOB BOARD A very common misconception.
  5. 5. WE´RE THE FASTEST GROWING TALENT NETWORK Which is awesome! 259+m
  6. 6. 6
  7. 7. SO WHY DO PEOPLE COME TO LINKEDIN? Identity. Insights. Everywhere. 72% Networking 1M+ Publishers 30% Mobile
  8. 8. AND COMPANIES USE US FOR: Hire. Market. Sell.
  9. 9. 259 MILLION MINDS One aspirational mindset. Spend Time Invest Time Personal Networks Professional Networks Top 3 types of content expected1 Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs 1 – The Mindset Divide research study, TNS, September 2012 9
  10. 10. LinkedIn - The flow
  11. 11. GLOBAL ACQUSITION TRENDS What is value?
  12. 12. IT ALL STARTS HERE – WITH YOU Personal Brand = Company Brand
  13. 13. UTILIZE THE EXISTING TRAFFIC External & Internal Branding/Communication.
  14. 14. COMPANY PAGE ON LINKEDIN Hire. Market. Sell.
  15. 15. FOLLOWERS Little goes a long way.
  16. 16. FOLLOWERS – WHY BOTHER? The value of a Follower 6x 5 2,5x More likely to view LinkedIn Career Page Average number of Companies our members Follow Engage them with great content More likely to share Content distributed by companies they follow 3x More likely to apply For jobs at companies they follow
  17. 17. FOLLOWERS – COMMUNICATE Content & Relevance
  18. 18. FOLLOWERS – TARGET Content & Relevance
  19. 19. CAREER PAGE ON LINKEDIN Positioning your company as an “Employer of Choice”
  20. 20. GROUPS Starting the conversation.
  21. 21. CONNECTING THE DOTS “Double Bubble”
  22. 22. BECOME A INFLUENCER Share pieces of wisdom!
  23. 23. If you only remember three things...
  24. 24. …THEN LET IT BE THESE: 1. Followers – build longterm relations 2. Connecting the Dots – utilize current flows 3. Personal Brand = Company Brand
  25. 25. Thanks for listening!

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