Best practice in digital IR
Phil Marchant
Managing Director KW Digital UK
Best practice in Digital IR
What is it?
Phil Marchant
January 2014
Me
Managing Director (UK)
KW Digital
17 years experience as a senior
consultant in digital corporate
communications

www.k...
What is best practice digital IR in 2014?
• No longer simply about having lots of content
• It’s about:
•
•
•
•
•
•
•
•

M...
IRO presenting your case to potential investors
Just gave them bundles of content to read

Presented case, engaged and ent...
You after this presentation?
Make your case

1
Make your case
• Investor proposition
• Summary points at first
• Option for further detail for those that want it
Be direct, sell your shares

2
Be direct, sell your shares
• Don’t be shy
• Straight to the point
• Deal in facts, not flowery corporate speak
Embed deep content

3
Embed deep content
• Got to have the detail
• Don’t be a corporate revisionist
• Don’t make the visitor do the work
Engage with interactivity

4
Engage with interactivity
• Visitors expect this from their websites
• Useful tools
• Give them a reason to come back
Offer convenience

5
Offer convenience
• What visitors expect and are used to from
their general internet use
• Mobile access
• Social media
Content +
engagement
Any questions?
More information?
Phil Marchant
Managing Director UK, KW Digital
phil.marchant@kw-digital.com
+44 (0) 20 7920 9734
+44 (0)...
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
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Online investor relations best practice 2013-2014

  1. 1. Best practice in digital IR Phil Marchant Managing Director KW Digital UK
  2. 2. Best practice in Digital IR What is it? Phil Marchant January 2014
  3. 3. Me Managing Director (UK) KW Digital 17 years experience as a senior consultant in digital corporate communications www.kw-digital.com www.linkedin.com/company/1816941 phil.marchant@kw-digital.com @PhilMar www.facebook.com/kwdigital
  4. 4. What is best practice digital IR in 2014? • No longer simply about having lots of content • It’s about: • • • • • • • • Message Perception Story Engagement Interactivity Loyalty Usefulness Convenience
  5. 5. IRO presenting your case to potential investors Just gave them bundles of content to read Presented case, engaged and entertained
  6. 6. You after this presentation?
  7. 7. Make your case 1
  8. 8. Make your case • Investor proposition • Summary points at first • Option for further detail for those that want it
  9. 9. Be direct, sell your shares 2
  10. 10. Be direct, sell your shares • Don’t be shy • Straight to the point • Deal in facts, not flowery corporate speak
  11. 11. Embed deep content 3
  12. 12. Embed deep content • Got to have the detail • Don’t be a corporate revisionist • Don’t make the visitor do the work
  13. 13. Engage with interactivity 4
  14. 14. Engage with interactivity • Visitors expect this from their websites • Useful tools • Give them a reason to come back
  15. 15. Offer convenience 5
  16. 16. Offer convenience • What visitors expect and are used to from their general internet use • Mobile access • Social media
  17. 17. Content + engagement
  18. 18. Any questions?
  19. 19. More information? Phil Marchant Managing Director UK, KW Digital phil.marchant@kw-digital.com +44 (0) 20 7920 9734 +44 (0) 774 093 3415 kw-digital.com slideshare.net/kwdigital/ twitter.com/kwdigital linkedin.com/company/kw-digital facebook.com/kwdigital

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