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Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
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Online investor relations best practice 2013-2014

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  • 1. Best practice in digital IR Phil Marchant Managing Director KW Digital UK
  • 2. Best practice in Digital IR What is it? Phil Marchant January 2014
  • 3. Me Managing Director (UK) KW Digital 17 years experience as a senior consultant in digital corporate communications www.kw-digital.com www.linkedin.com/company/1816941 phil.marchant@kw-digital.com @PhilMar www.facebook.com/kwdigital
  • 4. What is best practice digital IR in 2014? • No longer simply about having lots of content • It’s about: • • • • • • • • Message Perception Story Engagement Interactivity Loyalty Usefulness Convenience
  • 5. IRO presenting your case to potential investors Just gave them bundles of content to read Presented case, engaged and entertained
  • 6. You after this presentation?
  • 7. Make your case 1
  • 8. Make your case • Investor proposition • Summary points at first • Option for further detail for those that want it
  • 9. Be direct, sell your shares 2
  • 10. Be direct, sell your shares • Don’t be shy • Straight to the point • Deal in facts, not flowery corporate speak
  • 11. Embed deep content 3
  • 12. Embed deep content • Got to have the detail • Don’t be a corporate revisionist • Don’t make the visitor do the work
  • 13. Engage with interactivity 4
  • 14. Engage with interactivity • Visitors expect this from their websites • Useful tools • Give them a reason to come back
  • 15. Offer convenience 5
  • 16. Offer convenience • What visitors expect and are used to from their general internet use • Mobile access • Social media
  • 17. Content + engagement
  • 18. Any questions?
  • 19. More information? Phil Marchant Managing Director UK, KW Digital phil.marchant@kw-digital.com +44 (0) 20 7920 9734 +44 (0) 774 093 3415 kw-digital.com slideshare.net/kwdigital/ twitter.com/kwdigital linkedin.com/company/kw-digital facebook.com/kwdigital

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