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Digital IR Communications

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Trends, opportunities and JSE performance, as presented by KW Digital at the 2013 South African Depositary Receipt Issuers' Seminar in Johannesburg

Trends, opportunities and JSE performance, as presented by KW Digital at the 2013 South African Depositary Receipt Issuers' Seminar in Johannesburg

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  • 1. Digital IR communicationsTrends, opportunities andJSE performanceRick Sellers
  • 2. Who we arewww.kw-digital.comwww.linkedin.com/company/1816941rick.sellers@kw-digital.com@kwdigitalwww.facebook.com/kwdigitalDigital corporatecommunicationspecialistsOffices in London,Stockholm & Dubai• Corporate websites• Online reporting• Social media• Research & consultancy
  • 3. Conference iPad Apphttp://kwdigital-ota.mobgen.com• Detailed agenda• Speakerpresentations• Backgroundinformation• Feedback form
  • 4. Online corporate commsa changing landscapeThe what, why and whotrends and audience needsSouth African corporate siteshow do they compare?
  • 5. South African corporate siteshow do they compare?
  • 6. Online corporate commsa changing landscapeThe what, why and whotrends and audience needsSouth African corporate siteshow do they compare?
  • 7. Corporate websites: increasingly the focal point…• Sharp increase in corporate websiteuse over past 10 years• Number and type of visitors• Geographical reach• Consumption of information• Demand for timely information• Loyalty• First port of call+114%more visits/monththan in 2009X3.2visits on key days88%.com is first place for info
  • 8. Not just a financial reporting exerciseGovernment Job seekersGeneral interestShareholdersEmployeesSuppliersInvestorsAnalystsConsumersCSR interestThen…Now…Journalists
  • 9. An internal shift• C-suite involvement• Strategic influence andsign-off• Personal involvement• Demonstrates theimportance of .com$160kav. corp site build in 201241%site owners increasedbudget in 2013
  • 10. Mobile revolution2010 2013DesktopMobile / tablet
  • 11. Other factors?BroadbandpenetrationSpeed of commsexpectationsLegal & regulatorychangesEnvironmentalInvestment community’sgeographic focus
  • 12. A challenge… and an opportunity• Where you build and maintainreputation…• Everything you do and say online• can help protect, enhance andbuild your reputation• influence all your stakeholders• Brand, tone of voice, transparency, depth of content,website uptime, timeliness, user experience, and so on= your most important communication channel?
  • 13. Online corporate commsa changing landscapeThe what, why and whotrends and audience needsSouth African corporate siteshow do they compare?
  • 14. Social mediaGovernanceMobile &tabletsManagementFinancial reportingTransparencyInvestment caseDepth ofcontentCrisis communicationsAnalyticsEditorialplanningRolling reporting &storytelling
  • 15. Key trends1. Content is King2. Real impact3. Size matters4. #socialIR
  • 16. Key trends1. Content is King2. Real impact3. Size matters4. #socialIR
  • 17. Capital market quotesToo often sites can have thedata I want, it is just put inplaces that are not obviousor do not make sense to me.Make sure you can get to allthe data investors typicallylook for (financial pressreleases, presentations, etc.)from the investor relationspage.Don’t make me pieceeverything togetherMake things easy– data files, realcontacts, updatedinfo… not allhidden in a reportsomewhereGive me more. Easysoundbites or factsbut also the detailAnd… what aboutgoing forward?Objectives, targets?
  • 18. Depth of content• Not just a base archiveof information• Future outlook• Market trends andgrowth drivers• Debt information• Evidence strategy
  • 19. Investment propositionPotashCorp• Easy-to-understand,simple approach• The strengths of thebusiness and industry• Constructs a coherent,clear case
  • 20. Investment propositionWolseley• Fast facts for quick read• Further levels of detail• Evidenced through casestudies and multimedia
  • 21. Management focus• Increasing focus oncompany management• A hub of information• Videos, interviews,presentations, images
  • 22. Bring events to lifeSABMiller• Use the medium tomake your eventsaccessible to all• Timely information• Live updates – video,Twitter
  • 23. Offer a tailored experienceTurk Telecom• Allow users to tailor thesite• Removes unwantedcontent• Helping your visitors
  • 24. Key trends1. Content is King2. Real impact3. Size matters4. #socialIR
  • 25. Capital market quotesI would recommend allwebsites to have videoclips by managementtalking about theirbusinesses, background,what they do, keydrivers, current tradingetc.Let’s see the whites of theireyesIt’s sometimes hard to believeor get enthused by copystraight from the PR office.Let’s hear from real people atall levels – more authentic andengaging
  • 26. Use the medium – bring things to life• Video increases siteengagement• Ensure clear message• Raise managementprofile
  • 27. Use a real voice• Authentic employeecommunication• Real and powerful• Video, blogs, live webchats
  • 28. Key trends1. Content is King2. Real impact3. Size matters4. #socialIR
  • 29. The desktop is dying?• The way users access all websites ischanging• Corporate sites are no different• Smartphones, tablets, touchscreen• Apple dominatesJust look around anyresults presentation –everyone is on their iPad© Gaia Insight 2013
  • 30. The issues & challenges• Usability on smallest screens verypoor – text size, navigation• Functionality does not work ontouchscreens• Out-dated technology broken onApple devices – from video to sharetools to animation= users are left with a negativeimpression… of the website & company
  • 31. The best possible experience – for all• Responsive Web Design• The latest approach to web development• Adjusts layout, text size, content to suitthe size of screen and/or device• One website – not separate mobile ortablet versions
  • 32. VimpelCom – responsive design
  • 33. And Apps?• Valued additions to IRcommunications• Targeted at key stakeholders• News, share information, results,reports, presentations, calendars,contacts etc• Offline accessibility, pushnotifications, GPS• Also, special event Apps for A&Idays, results etc
  • 34. Key trends1. Content is King2. Real impact3. Size matters4. #socialIR
  • 35. Social media for IR• Corporate social media has seen huge growth• Seen as ‘just another channel’• IR more cautious, but some pioneers• Recent developments in the US have put spotlight on Twitter• Terminals pull-in Twitter feeds• Integrated with investmentworkflows• Tweets by company, asset classetc• Clickable stock symbols• See conversation about acompany• SEC now allow distribution ofnews, results etc• Encouraging companies to seekout new form of comms to betterconnect with shareholders
  • 36. Who and how?Listen EngageIntegrate• Push information• Embed in .com• Feeds + native content• Full commitment• Actively engageDedicated staff• Secure accounts• Monitor activity• ReportExamples• BASF@basf_ir• PotashCorp@PotashCorp• Deutsche Telecom@DT_IR• SAP@SAPinvestor
  • 37. Key trendsOh… and don’t be in the darkMake sure you know what’s going on!• Who’s coming?What are they doing?Where are they going?Are they coming back?• What are others doing?• What’s global best practice?
  • 38. Online corporate commsa changing landscapeThe what, why and whotrends and audience needsSouth African corporate siteshow do they compare?
  • 39. KWD Webranking• Oldest & most respectedrankings of corporate websitesglobally• Driven by the market, not ourpersonal opinion• Surveys analysts, investors,business journalists, SRIanalysts etc• Press coverage in nationalpublications
  • 40. And the JSE?• Not currently part of the annual Webranking• Bespoke assessment carried out for this event• Analysed JSE top-40 companies• Based on the 2012 criteria to allow comparison withglobal companiesSo… what did we find out?
  • 41. Trend #1JSE top-40 websites performance is ‘average’• A consistency in standards• Very few poor sites• But also no leading, bestpractice examples• Top site would be around84th in global list
  • 42. Trend #2Companies with dual listing out-perform• Non-JSE primary listedcompanies have 30% higheroverall scores• What drives this?• regulatory requirements?• social factors?• Investment audience /geography?• (consultancy / advice /competition?)
  • 43. Trend #3Financial reporting is very strong• SA average 33% higherthan global scores• Primary JSE-listedoutperform primary UK-listed companiesOnline financialreportsReporting comms insocial mediaReports archiveFinancialpresentationsKPIsData in ExcelFinancialcalendar
  • 44. Trend #4Depth of other IR-related content needs improving• Share information and investorrelations are relatively weak• Corporate governance –emphasisgiven to it, but lack of depth• Majority of the content exists – but ishidden in reports, presentations,announcements14%average ‘Investor relations’scoreInvestmentpropositionFinancial targets &achievementsDebt IRManagement profiling& experienceGrowth driversDividend policy
  • 45. Trend #5Mobile and tablets not catered for• 23% of sites useflash – for video,animation, share price tools• 46% of interactiveshare tools do not work= a big opportunity to caterfor audience needs anddifferentiate
  • 46. Trend #5Mobile and tablet not catered for• 2sites built withResponsive Design• 3mobile sites= a big opportunity to caterfor audience needs anddifferentiate
  • 47. What does it all mean?There’s real opportunity for companies to:1. Cater for the needs of a growing, changing audience –expectations, devices, location2. Differentiate from peers through content andtechnology3. Communicate in new channels for maximumengagement4. Help maintain and build reputation
  • 48. The top performers
  • 49. The top performersMTN GroupHighlights:• Strong press and careerssections• Site functionality is good• URL: www.mtn.com
  • 50. The top performersImpala Platinum HoldingsHighlights:• Comprehensive companyinformation• Including wider marketcontext and detailedbusiness profiles• URL: www.implats.co.za
  • 51. The top performersNedbank GroupHighlights:• Excellent IR content• Including investmentproposition, future targets,debt IR• Strong governance and CR• URL: www.nedbankgroup.co.za
  • 52. Want to know more?You?• Summary assessment, including peer comparison• Find me afterwards… I won’t bite or charge!or rick.sellers@kw-digital.comComing soon• Web management report (Autumn)• 2013 Webranking (late 2013)
  • 53. KW DigitalAbout us
  • 54. About KW Digital• 40 employees at offices in London and Stockholm• Partner offices in Milan, Lisbon and Dubai• Part of King Worldwide – sister agencies with e.g.Hallvarsson & Halvarsson, M: Communications, Capital Precision.We are digitalcorporatecommunicationsspecialists• Corporate websites• Digital corporate reporting• Corporate social media• Research (KWD Webranking and bespoke research)What we do• Through research, strategy and implementationHow we do it
  • 55. Digital corporate communications specialists –main pillarsResearch• KWD Webranking• Focus groups• Peer benchmarking• Web analyticsStrategy• Advice & consultancy• Strategic planning• Design, IA & usability• Roadmaps for online• Social mediaImplementation• Corporate websites• Corporate reporting• Intranets• Content management and sitemaintenance
  • 56. Our people – 40 across London, Stockholm, DubaiPhil Marchant – Managing Director, UK15 years experience advising on award-winning corporate websitesCentrica, Visa Europe, Aviva, Kingfisher, Rexam, National ExpressStaffan Lindgren – Managing Director, International15 years experience of global corporate websites, Webranking co-founderBBVA, Telecom Italia, Eni, Prada, Swedbank, SEB, WSP Group, Swedish PostRick Sellers – Director of Strategy10 years experience advising and managing award-winning corporate websitesAviva, Barclays, British Land, Centrica, Dana Petroleum, ENRC, Imperial Tobacco,VimpelComDamon Sutton – Head of Design20 years experience designing FTSE corporate websites and brandingMorrisons, National Grid, BSkyB, EON, British American Tobacco, British Land
  • 57. Our people – 40 across London, Stockholm, DubaiPhil Marchant – Managing Director, UK15 years experience advising on award-winning corporate websitesCentrica, Visa Europe, Aviva, Kingfisher, Rexam, National Express, VimpelComRick Sellers – Director of Strategy10 years experience advising and managing award-winning corporate websitesAviva, British Land, Centrica, Dana Petroleum, ENRC, Imperial Tobacco, VimpelComBest FTSE100 website• 2008: Imperial Tobacco• 2009: Imperial Tobacco• 2011: British Land• Both have been regular speakers at industry eventsand taught at IRS courses• Recent speakers at the IRS seminar on Corporates &Social Media• Both have a long history of success in leadingindustry awards including the Digital Impact Awards,SmithsRatings and IR Best Practice
  • 58. Why we’re differentOur thinking is backed up by evidence• KWD Webranking• Oldest & most respected rankings of corporate websites in the world• 130 criteria• Driven by the market, not our personal opinion• We combine our experience, data from usage and Webranking
  • 59. Corporate websites• Strategy• Design• Content• Build• Hosting• Multi-language• Maintenance & CMS• Event support
  • 60. Digital consultancy• Strategy driven by KWDWebranking data• Peer group benchmarking• Roadmaps for online• Usage analysis and reports
  • 61. Corporate reporting• Based on Best practice andusability studies• Built in our reportingplatform based on MS Wordfor easy handling of content• Userfriendly design• Smooth production process
  • 62. Digital Corporate CommunicationsRecent work
  • 63. BBVA – IR centre
  • 64. Dana Petroleum – corporate website
  • 65. SCA websites – 25 corporate, product and country websites
  • 66. Website showcaseBillerud corporate website Sintez corporate websiteLocal World corporate website SEB Group corporate website
  • 67. Website showcaseMelrose corporate website SCA corporate websiteNational Express Group corporate website Wermuth Asset Management
  • 68. Website showcaseSharjah Holdings Postnord corporate websiteReal Estate Credit Investments Swedish Match corporate website
  • 69. Corporate reporting showcaseTelecom Italia – financial Volvo Group – SustainabilityBBVA – financial and sustainability Trelleborg – financial

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