Moderated by:<br />Oliver Sloane, Managing Director, RaptureWorld Ltd<br />Presented by:<br />Bob Ferrari,<br />Managing D...
Trevor Miles<br />tmiles@kinaxis.com<br />Blog: http://blog.kinaxis.com/authors/miles/<br />Twitter: @milesahead<br />http...
Lora Cecere<br />lora@altimetergroup.com<br />Blog:  www. supplychainshaman.com <br />Twitter: @lcecere<br />Linkedin: lin...
Bob Ferrari<br />Supply Chain Matters<br />Email: bferrari@supply-chain-matters.com<br />Web: http://www.theferrarigroup.c...
Agenda<br />Setting the stage<br />Trevor Miles, Kinaxis<br /><ul><li>Demand side considerations</li></ul>Lora Cecere, Alt...
Setting the stage – Trevor Miles<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
Shift to “Systems of Engagement”<br />Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14,...
Shift to “Systems of Engagement”<br />Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14,...
Shift to “Systems of Engagement”<br />Inside Out<br />Outside In<br />Adapted from Geoffrey Moore, A “Future History” of C...
Demand side considerations – Lora Cecere<br />
Your Opportunity is <br />at the Intersection <br />of the Social and Interest Graph(s)<br />
© 2011 Altimeter Group<br />
Use of Emotions as Causal Factors? <br />© 2011 Altimeter Group<br />
Listening and Learning in New Product Launch:      <br />Produce Saver Response<br />#Future15SB  @bwdumars<br />© 2011 Al...
Listening and Learning in New Product Launch:  <br />Produce Saver Response<br />#Future15SB  @bwdumars<br />© 2011 Altime...
Dell’s Key Social Media Milestones<br />All of that! For Dell….<br />© 2011 Altimeter Group<br />
Supply Chain Matters<br />Supply side considerations – Bob Ferrari<br />
Content Outline<br />Social media context and supply facing considerations for use<br />Some examples<br />Supply facing o...
Social Media<br />Methods people communicate and gather information / insights / opinions / perceptions / news<br />Time s...
Social Media in Supply Chain<br />Trading Partners<br />Channel Partners<br />Suppliers<br />Product demand<br />Service n...
Current State – Supply Facing<br />Early phases<br />Directed at pulling information and teams together quickly to sense a...
Omnipresent Access and Mobility<br />Changing Dynamics of Business and Team Networks<br />Ad-hoc networks solving business...
Hurricane Katrina (2005) – Wal-Mart Response<br />Three stated priorities for responding to a disruption:<br /><ul><li>Tak...
34,000 associates impacted / 43,000 phone calls
Take care of operations
120 facilities damaged
66% recovered in 48 hours / 93% recovered in 7 days
Take care of communities
3000 trailers of merchandise dispatched for aid</li></ul>Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting a...
Wal-Mart Emergency Operations Center<br />Continuous messaging via:<br />Email and IM<br />Internal TV and mobile radio ne...
Chengdu China Earthquake (2008)- Cisco Systems<br />Magnitude 7.9 earthquake caused widespread destruction, loss of life, ...
Cisco Business Continuity Team<br />Multiple global response centers<br />Detailed mapping of the entire Cisco global supp...
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Kinaxis - Thought Leader Power Hour: The potential of the social supply chain

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Here's a presentation from Trevor Miles of Kinaxis, Lora Cecere of Altimeter, and Bob Ferrari of Supply Chain Matters from the webcast: Thought Leader Power Hour: The potential of the social supply chain.

Here's the presentation abstract:
From a business perspective, there has been a huge adoption of social technologies in marketing, but what is their relevance in supply chain management? Where can the principles be applied and to what benefit? What are examples of successful adoption of social technology in consumer-focused markets that can be employed by B2B markets?

To view the on-demand webcast, visit: http://www.kinaxis.com/campaign/slides-thought-leader-power-hour/

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Kinaxis - Thought Leader Power Hour: The potential of the social supply chain

  1. 1. Moderated by:<br />Oliver Sloane, Managing Director, RaptureWorld Ltd<br />Presented by:<br />Bob Ferrari,<br />Managing Director,<br />The Ferrari Research & Consulting Group LLC &<br />Executive Editor,<br />Supply Chain Matters<br />Trevor Miles<br />Director, Thought Leadership & Chief Blogger,<br />Kinaxis<br />Lora Cecere<br />Partner,<br />Altimeter Group<br />SupplyChain Matters<br />
  2. 2. Trevor Miles<br />tmiles@kinaxis.com<br />Blog: http://blog.kinaxis.com/authors/miles/<br />Twitter: @milesahead<br />http://www.linkedin.com/in/trevormiles<br />Trevor, director of thought leadership at Kinaxis, serves as an expert source for Kinaxis customers, prospects, industry analysts and journalists. Known throughout the supply chain field, Trevor has published numerous articles, presented at various industry events, and is the primary contributor to the Kinaxis 21st Century Supply Chain blog.<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  3. 3. Lora Cecere<br />lora@altimetergroup.com<br />Blog: www. supplychainshaman.com <br />Twitter: @lcecere<br />Linkedin: linkedin.com/pub/lora-cecere/0/196/573 <br />Altimeter Group is a research insights group providing companies with a pragmatic approach to understanding disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design.<br />Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.<br />
  4. 4. Bob Ferrari<br />Supply Chain Matters<br />Email: bferrari@supply-chain-matters.com<br />Web: http://www.theferrarigroup.com/supply-chain-matters<br />Multiple years of supply chain operational and IT applications experience <br />Independent industry analyst with previous research director roles at AMR Research and IDC<br />Executive Editor of Supply Chain Matters, providing timely multi-industry commentary on global supply chain business process and IT developments<br />
  5. 5. Agenda<br />Setting the stage<br />Trevor Miles, Kinaxis<br /><ul><li>Demand side considerations</li></ul>Lora Cecere, Altimeter Group<br /><ul><li>Supply side considerations</li></ul>Bob Ferrari, The Ferrari Group<br />Pulling it together<br />All<br />Q&A<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  6. 6. Setting the stage – Trevor Miles<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  7. 7. Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  8. 8. Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  9. 9. Shift to “Systems of Engagement”<br />Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  10. 10. Shift to “Systems of Engagement”<br />Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  11. 11. Shift to “Systems of Engagement”<br />Inside Out<br />Outside In<br />Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  12. 12. Demand side considerations – Lora Cecere<br />
  13. 13. Your Opportunity is <br />at the Intersection <br />of the Social and Interest Graph(s)<br />
  14. 14. © 2011 Altimeter Group<br />
  15. 15. Use of Emotions as Causal Factors? <br />© 2011 Altimeter Group<br />
  16. 16. Listening and Learning in New Product Launch: <br />Produce Saver Response<br />#Future15SB @bwdumars<br />© 2011 Altimeter Group<br />
  17. 17. Listening and Learning in New Product Launch: <br />Produce Saver Response<br />#Future15SB @bwdumars<br />© 2011 Altimeter Group<br />
  18. 18. Dell’s Key Social Media Milestones<br />All of that! For Dell….<br />© 2011 Altimeter Group<br />
  19. 19. Supply Chain Matters<br />Supply side considerations – Bob Ferrari<br />
  20. 20. Content Outline<br />Social media context and supply facing considerations for use<br />Some examples<br />Supply facing observations and wrap-up<br />Question and answer period<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  21. 21. Social Media<br />Methods people communicate and gather information / insights / opinions / perceptions / news<br />Time sensitive<br />Unfiltered and uncontrolled- important news travels faster on social media<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  22. 22. Social Media in Supply Chain<br />Trading Partners<br />Channel Partners<br />Suppliers<br />Product demand<br />Service needs<br />Demand disruption<br />Buyer intelligence<br />Supply disruption <br />Demand disruption<br />Crisis management<br />Supply intelligence<br />Supply Facing<br />Demand Facing<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  23. 23. Current State – Supply Facing<br />Early phases<br />Directed at pulling information and teams together quickly to sense and respond<br />Innovators are adopting in:<br />Crisis management<br />Supply or demand disruption<br />Supplier intelligence<br />“Black Swan” events<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  24. 24. Omnipresent Access and Mobility<br />Changing Dynamics of Business and Team Networks<br />Ad-hoc networks solving business problems<br />In the moment (always on in spite of …..)<br />Mobile and empowered professional<br />A comfortable medium for “Millenials”<br />Alert – Inform – Share - Validate<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  25. 25. Hurricane Katrina (2005) – Wal-Mart Response<br />Three stated priorities for responding to a disruption:<br /><ul><li>Take care of people (associates)
  26. 26. 34,000 associates impacted / 43,000 phone calls
  27. 27. Take care of operations
  28. 28. 120 facilities damaged
  29. 29. 66% recovered in 48 hours / 93% recovered in 7 days
  30. 30. Take care of communities
  31. 31. 3000 trailers of merchandise dispatched for aid</li></ul>Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  32. 32. Wal-Mart Emergency Operations Center<br />Continuous messaging via:<br />Email and IM<br />Internal TV and mobile radio network<br />Intranet links / wiki’s<br />Incident management web site<br />VOIP and thin client netbooks<br />External links to emergency agencies, weather analysis, external databases, webcams, social media sites, charitable organizations<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  33. 33. Chengdu China Earthquake (2008)- Cisco Systems<br />Magnitude 7.9 earthquake caused widespread destruction, loss of life, and global response<br />Cisco Business Continuity Team Alerted<br />Full impact analysis conducted in 48 hours<br />People-to-people contact<br />Affected sites, parts, products, suppliers<br />Deployed second sourcing option to compensate for one impacted product; assisted impacted supplier in securing new facility and capacity<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  34. 34. Cisco Business Continuity Team<br />Multiple global response centers<br />Detailed mapping of the entire Cisco global supply chain<br />Documented and tested crisis response processes<br />External links and alerts from NC4<br />Continuous monitoring and real-time risk assessments<br />Utilization of multitudes of communication methods<br />Other major incident responses:<br />H1N1 virus outbreak in Mexico<br />2009 Earthquake in Taiwan<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  35. 35. Salmonella Outbreak Peanut Butter (2009)<br />U.S. federal investigators issued nationwide consumer alert noting outbreak- unable to locate source<br />Blogs, social media, traditional media echoed warnings with little facts<br />+7 days: CDC and FDA began to suspect source of infection was PCA plant in Blakely GA. Supply Chain Matters blog urged food producers to check all sourcing<br />FDA urged manufacturers to inform consumers about whether their products contained peanut butter /paste sourced from PCA.<br />Subsequently, over 1800 food, snack and pet related products had to be voluntarily recalled<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  36. 36. Other Subsequent Time and Crisis Sensitive Incidents<br />Social Media Continues Playing a more important role:<br />Product contamination of life saving drug Heparin, traced to China (2008)<br />Salmonella contamination in pistachios (2009)<br />Salmonella contamination of packaged eggs (2010)<br />BP Gulf of Mexico Oil spill (2010)<br />Widespread political turmoil across Middle East countries (2011)<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  37. 37. Social Considerations - Wrap-Up<br />Communicating and connecting with customers also applies to connecting employees and supply partners<br />When traditional digital and physical channels breakdown, or when crisis is occurring, social media takes hold<br />Social networks should not be ignored for gathering / clarifying / communicating time critical information<br />Tech-savvy “Millennial” professionals are very comfortable and savvy with utilizing social media to form team-oriented networks<br />Has the potential to provide a competitive advantage<br />Multiple concerns or adoption barriers remain but encourage an open mind with senior management<br />Supply Chain Matters<br />Copyright 2011 The Ferrari Consulting and Research Group LLC.<br />
  38. 38. Pulling it together<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  39. 39. Impact of Global Business Dynamics<br />Increased demand for<br />Collaboration<br />Relationship Management<br />Challenge: To engage with peers globally to solve problems<br />Answers are not in Systems of Record<br />They are in other people’s (and often other companies’) heads<br />Burden falls on the middle of the organization<br />Not front-line workers engaged in transactional workflows<br />Not top executives engaged in strategic issues<br />Need to invest in “IT for the middle tier”<br />Communication and collaboration systems<br />Broad and easy access to Systems of Record on demand<br />Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010<br />Copyright © 2011 Kinaxis Inc. All Rights Reserved.<br />
  40. 40. Thank you for viewing<br />If you’d like to view the on-demand webcast, visit: http://www.kinaxis.com/campaign/slides-thought-leader-power-hour/<br />
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