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Washington Redskins

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Team Audit

Team Audit

Published in: Sports, Business
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  • 1. Washington RedskinsJuly 19, 2011ShilpaGoyalHimashiKarunaratneBrian LevineKwasiNtiamoah
  • 2. Principles of Audit
    Successes/Failures (Outcome-based)
    Strengths/Weaknesses (Process-based)
    Measure Against High Performance Team List Criteria
  • 3. Audit Findings
    Redskins used to be a high performing team, but are now a low performing team.
    Their product, the onfield team, is poor.
    The team, consisting of the owner, general manager and head coach, is a consistently low performing team.
    There are many areas where the Redskins need to improve to become a high performing team.
  • 4. Effective vs. Ineffective Team: Outcome-Based
    1982-1992 Redskins
    • Record: 116-52
    • 5. Appeared in four Super Bowls
    • 6. Most successful franchise
    2000-2010 Redskins
    • Record: 76-100
    • 7. No Super Bowl Appearances
    • 8. Bottom tier of the NFL
  • Washington Redskins Today
    Video
  • 9. Why are the Redskins Struggling?
    Organizational structure
    • Unclear purpose
    • 10. Indistinct roles and irrelevant members
    • 11. Unsuitable leadership
    Individual contributions
    • Overpaid and underperformed players
    • 12. No trust and commitment
    Team processes
    • Poor communication
    • 13. Lack of unity
  • New England Patriots vs. Washington Redskins: Process-Based
    The Patriots are a High Performance Team:
    Strong management and coaching
    Support from the team owner
    Effective communication
    Players selected to best fit the team philosophy
  • 14. HPT List Criteria
    • Clear goals and objectives
    • 15. Redskins must revisit team basics: rethink purpose, approach and performance goals and objectives for team strategy.
    • 16. Distinct roles
    • 17. Redskins have been unable to form a cohesive team making it impossible for leadership team to understand how to effectively perform in their roles.
  • HPT List Criteria
    • Stability in leadership 
    • 18. High coaching turnover (7 coaches in 12 years) has weakened leadership.
    • 19. Led to disconnect between owner, general manager and head coach; team is less willing to take risks.
    • 20. Every team member has a voice
    • 21. Head coach and management lacked communication and could not express methods to improve team performance.
  • HPT List Criteria
    • Respect differences and resolve disagreements 
    • 22. Instead of working with coaches, the Redskins’ management have undermined them by assuming some of their roles.
    • 23. Improvement by constructive criticism
    • 24. Criticism is at times accomplished through the local media, which has harmed team’s trust and cohesiveness.
    • 25. Internal differences are not effectively resolved.
  • HPT List Criteria
    Clear goals and objectives
    • Redskins must revisit team basics: rethink purpose, approach and performance goals and objectives for team strategy.
    Distinct roles
    • Redskins have been unable to form a cohesive team that made it impossible for players and coaches to understand how to effectively perform in their roles.
  • HPT List Criteria
    Stability in leadership 
    • High coaching and player turnover (7 coaches and 12 starting quarterbacks in 10 years) has weakened leadership.
    • 26. Led to inconsistent coaching systems for seasoned players; coaches and players are less willing to take risks.
    Every team member has a voice
    • Dysfunctional atmosphere led to lack of communication, the team must recommit to a balanced performance ethic.
  • HPT List Criteria
    Respect differences and resolve disagreements 
    • Instead of working with coaches, the Redskins’ upper management have undermined them by assuming some of their roles.
    Improvement by constructive criticism
    • At times, criticism of coaches or players is accomplished through the local media, which has harmed team’s trust and cohesiveness.
    • 27. Internal differences are not effectively resolved.
  • HPT List Criteria
    Knowing strengths to maximize ability
    • The Redskins do not have a good understanding of their skill set to optimize their productivity while minimizing weaknesses.
    Have consistent and tangible goals to guide team philosophy
    • The owner has changed team personnel and strategy too often to enable attainment of team objectives.
  • Moving up the Team Performance Curve
    Less meddlesome and autocratic owner
    More experienced managers
    Coach has more independence to lead
    New recruitment strategy – players to be drafted directly out of college
  • 28. Recommendations
    Organizational structure
    • New coaching philosophies
    • 29. Appropriate roles for management
    • 30. More supportive and patient owner
    Team processes
    • Recruitment
    • 31. Communication
    • 32. Performance feedback
  • Summary
    Redskins used to be a high performing team, but are now a low performing team
    Organizational structure unclear, poor leadership
    Individual contributions lack trust and commitment
    Team processes lack proper communication

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