Now that your e-mail subject lines and user targeting have optimized your open rates, what is next? In this session, we will explore new ways to engage users with branded in-email polls, quizzes, social shares and opt-ins. See how you can significantly increase user engagement. Use incentives to increase social sharing inside emails from 1% to over 33%! Learn new ways to drive viral word-of-mouth, increase user opt-ins and product sales.