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Social Email Marketing - Triggering In-Email Engagement & Social Interactions

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Now that your e-mail subject lines and user targeting have optimized your open rates, what is next? In this session, we will explore new ways to engage users with branded in-email polls, quizzes, …

Now that your e-mail subject lines and user targeting have optimized your open rates, what is next? In this session, we will explore new ways to engage users with branded in-email polls, quizzes, social shares and opt-ins. See how you can significantly increase user engagement. Use incentives to increase social sharing inside emails from 1% to over 33%! Learn new ways to drive viral word-of-mouth, increase user opt-ins and product sales.

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  • TL: Relate to rest of pres Color, Font Clean Circular Image To add: Ent/Sports Theme/Icon/Feel To add: Animation Possibilities
  • Transcript

    • 1. Beyond Email Opens: Triggering In-Email Engagement & Social Interactions (or How to Use Rewards inside Emails!) Mani Iyer CEO & Founder Twitter: iyermani
    • 2. Email Marketing: Key Challenges Today Disengaged consumers & business users too many emails, peaking open rates Proliferation of consumer channels website, email, blog, affiliates, paid media Relevance of email marketing messages message must match user interest & intent Rising costs of customer acquisition growing costs of affiliates, media & creative NEW! Reaching 700M+ social media users
    • 3. It’s A Social World. It’s A Real-time World. Drive Email Conversions With Smart Email Marketing. Smart email marketing engages users in their email inbox, serves targeted offers that get propagated virally through email and social media to drive more leads and sales.
    • 4. Economic Value For The Web Show Producer M U L T I C H A N N E L Start Inside Email, Convert Everywhere S O C I A L SMART Email Marketing Build Social Sharing Into Your Emails A D A P T I V E Target Offers to User Responses SMART Email Marketing Explained R E A L – T I M E Test, Optimize, in Real Time T E M P L A T E D R I V E N No Coding Needed
    • 5. Increase User Engagement with In-email Smart Polls In-Email Poll Poll Results Website Landing Page
    • 6. PROMO CODE SHOWN AFTER SHARING SOCIAL SHARING JUMPED to 33% from < 1% Trigger Social Sharing with In-Email Smart Quizzes
    • 7. Increase Engagement with Smart Shares Inside Newsletters
    • 8. … Enable Social Interactions Inside Email…On Your Website… At Your Social Presence…On Affiliate Websites… Email Newsletters & Business Emails + Email Users Engage Here… + Share to Social + Share via Email Company Website + Email / Web Users Come Here... + Share to Social + Share via Email Affiliate Websites + Engage on 3 rd Party Site + Share to Social + Share via Email Social Presence (Facebook, LinkedIn, Twitter) + Initiate Brand Engagement + Redirect Users to Website + Share via Social + Share via Email Enable Social Interactions Across All Your Channels! + Drive Cross Channel Sales + Drive Cross Channel Social Sharing Optimize Leads, Sales, Conversions
    • 9. Summary Drive more leads, and increase sales from emails with smart email marketing Increase up-sell, cross-sell from business emails, email newsletters, transaction emails Re-tool traditional email marketing to add social media interactions that deliver results Deliver engaging & effective promotions, improve conversions via your email channel
    • 10. For more information, contact: Mani Iyer, CEO & Founder Phone: 650-814-4974 Email: [email_address] Twitter: @iyermani