Inbound Marketing for a Social World PANELIST: Mani Iyer , CEO and Founder, Kwanzoo Inc. NEW YORK 2009 Inbound Marketing: Customers find your products or services without the help of paid advertisements

90% of consumers trust peer recommendations, only 14% trust advertisements Nielsen Global Online Consumer Survey, July 2009 Successful companies in social media act more like content providers, than traditional advertisers Socialnomics Create something interesting that will be talked about online David Meerman Scott, Viral Marketing Guru Today’s consumer demands a new approach to marketing…

Kwanzoo helps businesses launch interactive content-driven quizzes and polls that users play, and then share on their social network profiles.

In 3 easy steps, marketers and business owners create interactive content-driven ads… Select template Customize Run, promote, track

The ads turn site visitors into customers while encouraging viral sharing…

Marketers and business owners launch them on their websites as landing pages… … .and promote them via email newsletters, their twitter accounts and Facebook fan pages…

… place them in blog posts, other websites, listing directories… … .or even on display ad networks to bring in more visitors

… users play and post results on their profile pages…

… and create viral engagement in their networks… … leading to More website traffic - An involved audience - New customer referrals

… leading to

More website traffic - An involved audience - New customer referrals

Marketers can easily test, measure and optimize their campaigns…

As a result, marketers and business owners can… Spend less on advertising - Gain loyal customers - Increase sales & revenues

Spend less on advertising - Gain loyal customers - Increase sales & revenues

Thank you! Mani Iyer Founder & CEO Cell: 650-814-4974 Twitter: @iyermani Twitter: @kwanzoo LinkedIn: http://www.linkedin.com/in/iyermani