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Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies
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Kwanzoo Power Hour Webinar Maximize Marketing Automation and Multi-channel Demand Generation Campaign Strategies

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Presentation to Kwanzoo Customers, Partners. Deeper overview of Kwanzoo, and a closer look at a few multi-channel demand generation strategies with smart opt-in lead forms, smart polls + opt-in lead …

Presentation to Kwanzoo Customers, Partners. Deeper overview of Kwanzoo, and a closer look at a few multi-channel demand generation strategies with smart opt-in lead forms, smart polls + opt-in lead forms, smart banners, and more. Also covers Kwanzoo's integration with Eloqua, and the new relationship targeting capability with Eloqua.

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  • 1. Power Hour WebinarMarch 8, 2012Maximize Marketing Automation:Top of Funnel & Mid-­and-­Lower FunnelStrategies
  • 2. Today’s AgendaQuick Overview of KwanzooKwanzoo Smart Marketing UnitsReady-­to-­Deploy Campaign Strategies– Top of Funnel Strategies Opt-­In Lead Forms for Multi-­Channel Lead Capture Live Unit Example – Opt-­In Lead Form on DemandGen Blog– Across-­the-­Funnel A/B Testing Smart Banners to Increase Landing Page Conversions– Mid and Lower Funnel Strategies Polls for Audience Segmentation and Profiling Tell-­a-­Friend for Word-­of-­Mouth & Referral Marketing– Eloqua E10 Cloud Connector – Drag-­and-­Drop Kwanzoo Units– Overview of Other Strategies Kwanzoo Relationship Targeting for Eloqua Resources, More InformationQ&A
  • 3. Kwanzoo OverviewKwanzoo is a SaaS-­based marketing platform that providesa suite of interactive marketing units for multi-­channelcampaign execution, to optimize every stage of the demandgeneration funnel and drive significant marketing ROI. • Integrates with Marketing Automation, CRM, Email, Social, Mobile • Scalable, rich media ad platform, certified on Google Display Network (<200 millisecond response time)
  • 4. Understand the Buyer – Today – On Landing Pages & Email Banner AdText Ads and Banner Ads Text Ad Drive Prospects to Landing PagesLanding Pages Content, Marketing Offer/Asset Tied to a (Long) Form Understand Buyer BehaviorOffers and Assets Typically One Offer or Asset Landing Page
  • 5. Understand the Buyer – A New Way with Kwanzoo Paid Gather real-­time insights Placement Increased conversion through small conversion forms Facebook Page 2. Offers personalized to user response 4. Asset to User1. Smart Poll unit engages user 3. Leads collected within unit. No landing page
  • 6. Engage & Convert at the Top of the Funnel Top of Funnel Who? What? Where? How?Target your Deliver the Across ALL Interactiveprospects w/ right message marketing marketing &relationship w/ A/B testing channels ad unitsdata
  • 7. Gain More Insights at the Mid and Lower FunnelMid & LowerFunnelMore InsightsEngage Inside Email, on Websites, Social, Paid MediaFaster Sales QualifiedLeadsProgressive Profiling,Integrate w/ Marketing Automation, CRM
  • 8. Understand the Buyer: More Ways to Engage & Convert Smart Poll Smart Survey Smart Banners (A/B Split)Smart Share (Tell-­a-­friend) Smart Opt-­In (Lead Forms) All Units in size 300x250. Smart Banners in sizes 300x250, 728x90, 468x50 iPad, Android 320x50 iPhone, Android
  • 9. Multi-­ChannelDemand GenerationCampaign Strategies
  • 10. Top of Funnel: Smart Opt-­In Lead Form Capture 1 to 4 form fields of data Capture double opt-­in user choice (“Can we call you?”) Serve 1 marketing asset with a Thank You message Serve Everywhere ROI metric: Increased conversions vs. landing pages
  • 11. Top of Funnel: Smart Opt-­In Lead Form + LeadConnect All of Smart Opt-­In Lead Form PLUS Instant lead capture into Marketing Automation or CRM Trigger instant email nurture campaign to new prospect ROI metric: Increased lead captures, email clicks by new prospect , new lead scoring options
  • 12. Live Unit Example: Opt-­In Lead Form on DemandGen Blog Create a new contact record in Eloqua for new leads Append data for existing Eloqua contact records 4 form fields 5 additional hidden fields to trigger work flow in Eloqua
  • 13. Top of Funnel: Smart Poll + 1 to 4 Offers Show real-­time poll results Serve 1 to 4 marketing assets ROI metric: Increased clicks vs. banners 3. User to Landing Page #1 to capture lead, deliver Asset #A 2. Offers personalized to user response 3. User to Landing Page #2 to capture lead, deliver1. Smart Poll unit Asset #B engages user
  • 14. Mid-­and-­Lower Funnel: In-­Email Smart Poll: Gatherbuyer attributes & insights, drive webinar sign-­ups ROI metric: Increased buyer attributes collected, increased clicks from inside e-­mails to landing pages 2. Landing page shows real-­time poll results 1. User clicks on and webcast sign-­up form in-­email poll
  • 15. Across-­the-­Funnel: Smart Banners – 2 or More Banners Easy A/B Testing of Multiple Banner Concepts Review Daily Reports on Banner Performance Enable / disable individual banners in active media campaign directly or with our assistance Supports 4 different sizes: 728x90,300x250,468x50, 320x50 ROI metric: Increased CTR, landing page conversions
  • 16. Mid-­and-­Lower Funnel: Tell-­a-­Friend + Social Sharing Tell-­a-­Friend Flow with Event Discount or Marketing Content Offer Trigger Social Sharing on Linked, Twitter, Facebook, Email ROI metric: Increased Event Registrations from Social Shares 1. User clicks on 2. Share the promotional 3. Promo code shown social share offer socially to receive after sharing with link discount to register
  • 17. Mid-­and-­Lower Funnel: In-­Email Tell-­a-­Friend:Double your reach, increase email conversions Offer incentives to drive social sharing. ROI metric: Increased conference registrations. 3. Share the promotional offer socially to receive 2. Landing page1. Smart Share in emails. discount Units can be any size. Social Sharing from 4. Promo code shown after sharing with link email increased to register from < 1% to 33%
  • 18. Our NewestPlatformCapabilityAn Industry FirstKwanzoo RelationshipTargeting for Eloqua
  • 19. Kwanzoo and Eloqua – Relationship Targeting* + RPM System (Eloqua) Engagement Marketing System Manage interactive marketing units,Manage Target Accounts ad units & banner promotionsAccounts moved between Dynamically serve relevant unit(s) buying stages based on based on visitor’s Named lead scoring rules Account and Buying StageTrigger rules for creative New marketing units available serving in Kwanzoo instantly inside EloquaEasy Kwanzoo unit placement IP address -­> Named Account, in Landing Pages & Emails Industry Mapping* An Industry First. See the Kwanzoo -­ Eloqua Webinar.
  • 20. Eloqua E10 – KwanzooCloud Component andCloud Connector Setup(Drag and Drop KwanzooUnits onto Eloqua Landing Pages)
  • 21. Eloqua – Kwanzoo Cloud ConnectorSetup for Customers 5. Launch, Preview Landing Page 3. Customer needs Eloqua Cloud Connector account. Link Customer’s Account to their Kwanzoo Account here with Kwanzoo API Key. 4. Drag and Drop 2. Kwanzoo Cloud Kwanzoo Units onto Component Enabled 1. E10 with Cloud Eloqua landing pages. for Customer Account Components Enabled for Customer
  • 22. Resources,More Information
  • 23. More Resources20+ Multi-­Channel Campaign Strategies with KwanzooSee the Kwanzoo Campaign Strategies PageHow Kwanzoo Extends Marketing AutomationSee the Kwanzoo Optimizes Marketing Automation PageKwanzoo Step-­by-­Step Guides and TutorialsSee the Kwanzoo Slideshare ChannelMore Questions?Email Us: support@kwanzoo.com
  • 24. Summary: Engage & Convert at the Top of the Funnel Top of Funnel Who? What? Where? How?Target your Deliver the Across ALL Interactiveprospects w/ right message marketing marketing &relationship w/ A/B testing channels ad unitsdata
  • 25. Summary: Gain More Insights at the Mid and Lower Funnel Mid & Lower Funnel More Insights Engage Inside Email, on Websites, Social, Paid Media Faster Sales Qualified Leads Progressive Profiling, Integrate w/ Marketing Automation, CRM
  • 26. For more information, contact:Phone: 408-­216-­7025Email: info@kwanzoo.comTwitter: @kwanzooSlideshare: www.slideshare.com/kwanzooBlog: www.kwanzoo.com/blog

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