Kwanzoo Eloqua B2B Engagement Marketing Trends Webinar Presentation
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Speakers: Steve Woods, CTO, Eloqua and Mani Iyer, CEO, Kwanzoo …
Speakers: Steve Woods, CTO, Eloqua and Mani Iyer, CEO, Kwanzoo
As users open fewer emails, unsubscribe more and click on fewer ads, marketers are seeking new engagement-driven approaches to accelerate their lead nurturing, identify sales-ready leads faster, to rapidly grow revenues.
We will discuss today’s leading-edge engagement approaches across marketing channels (email, web, social, display, re-targeting and mobile). We will look at opportunities to combine multichannel engagement marketing tools with customer and account intelligence in Marketing Automation and CRM systems to drive significant marketing ROI.
Why engagement matters, and how does it translate to bottom line benefits for the business
New approaches to converting prospects to leads, up selling / cross selling to current customers, and turning customers into advocates across channels.
Best practices for capturing profile data over multiple customer interactions, triggered by nurturing emails, Facebook campaigns, community, website and display campaigns.
New dynamic, data-driven approaches to using Marketing Automation / CRM intelligence, delivering increased relevance in message, content offer or marketing asset to increase conversion.
WHO SHOULD ATTEND:
Marketing Directors, CMO's
Demand Generation & Marketing Operations Professionals
Email Marketing, Event Marketing & Social Media Managers
Marketing Consultants & Creative Professionals