This is a concise, no-nonsense educational webinar for demand generation professionals who understand how to generate leads on their website or how to run email campaigns but are new to display. Learn display advertising concepts, and how to advocate for your needs and priorities with colleagues in corporate marketing, brand advertising, or at your media agency. Topics:
Display advertising terminology – CPM, CPC, CPA, CPL and more.
Display advertising ecosystem – Ad networks, Exchanges, RTB & Ad platforms
Prospecting and Re-targeting: How are they different?
Brand versus Demand – Making Sense of all the Jargon
Putting together a display campaign – What does it take?
How to secure budget for display ads