Your SlideShare is downloading. ×
0
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
B2B Viral Marketing and Word-of-Mouth Strategies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

B2B Viral Marketing and Word-of-Mouth Strategies

2,356

Published on

Since 90% of users trust peer recommendations, and only 14% trust advertisements, you are really missing out by not effectively tapping into the social capital represented by your customers and …

Since 90% of users trust peer recommendations, and only 14% trust advertisements, you are really missing out by not effectively tapping into the social capital represented by your customers and advocates. Come learn how you can deploy a range of tactics to drive your viral engagement and word-of-mouth strategies. We will cover specific B2B Event marketing case studies and strategies for DemandCon, ConversionCon and TiEcon that delivered thousands in incremental sales. We will also cover lessons learned on what works and what does not for viral and word-of-mouth campaigns.

Key takeaways:
-Why engagement matters, and how it translates to bottom line benefits
- How to drive viral engagement & word-of-mouth across email & social media
- The Power of Content – content and copy done right, to get users to act
- The Power of Motivators – how motivators differ between B2B and B2C

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,356
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Growing event registrations and conference sales on a limited budgetEngage users with polls, discountsProvide viral sharing
  • Transcript

    • 1. B2B Viral Marketing & Word-of-Mouth<br />Strategies<br />Case Studies, Lessons Learned<br />Email: mani@kwanzoo.comTwitter: @iyermaniSlideshare: www.slideshare.com/kwanzoo<br />
    • 2. Agenda<br />
    • 3. Kwanzoo - Multichannel Engagement Marketing<br />Kwanzoo improves ROI from existing campaigns by increasing:<br /><ul><li>engagement and click throughs (CTR)
    • 4. conversions of targeted leads
    • 5. word-of-mouth mentions and sales
    • 6. insights on audience intent & preferences</li></ul>Websites<br />Social Communities<br />(Facebook, LinkedIn, Other)<br />Paid MediaAdvertising<br />Affiliate<br />Sites<br />Email <br />Newsletters<br />Re-targeting<br /> Engagement Marketing Units<br />
    • 7. We Serve Marketers Across Industries <br />Kwanzoo increases engagement and conversions for demand generation, enhance lead nurturing, word-of-mouth, and event marketing campaigns.<br />Business-to-Business<br />Conferences & Events<br />Business-to-Consumer<br />
    • 8. Embedded marketing units - polls, surveys, shares, opt-ins<br />Smart Poll (Web)<br />Smart Survey<br />Smart Share<br />(Tell-a-Friend) <br />Smart Opt-In<br />Smart Poll (in-Email)<br />
    • 9. B2B Case Study - 10X Overall ROI, 3X ROI for Net New Attendee Sales<br />Smart Shares and Surveys leverage social sharing and incentives to drive conference sales<br />Share the promotional offer socially to receive discount<br />Landing page<br />Smart Shares, Polls and Surveys in email Custom size units inside email<br />Promo code shown after sharing with link to register<br /><ul><li>Social sharing by 33% of survey takers
    • 10. Promo code used by 56% who received code
    • 11. Email reach doubled via social sharing</li></li></ul><li>TiEcon – The World’s Largest Conference for Entrepreneurs<br /><ul><li>30+ Sessions
    • 12. 120+ Speakers
    • 13. 7 Conference Tracks
    • 14. 3400+ Attendees</li></li></ul><li>The TiEcon Marketing Challenge<br /><ul><li>1-Day Conference Pass$195/$345
    • 15. 2-Day Conference Pass$495/$645
    • 16. Annual Membership$100
    • 17. Target Conversion Value$350</li></li></ul><li>Kwanzoo Tell-A-Friend Unit / Survey + Tell-A-Friend Unit <br />1. Email<br />1. Email<br />Landing page<br />Landing page<br />
    • 18. Keys To Success: B2B Viral Marketing / WoM Campaigns <br />
    • 19. TiEcon 2011: Viral / WoM Units Used, and Pricing Strategy <br />* Target Conversion Value $350<br />
    • 20. TiEcon Campaign Timeline and Results <br />
    • 21. Measure and make changes with each campaign…<br />
    • 22. Success Tip: Get “Baked In” Early!<br />Drive registrations with Tell-a-Friend<br /><ul><li>Use social sharing to virally grow registrations</li></ul>Easy tweet<br />Smart Share in email and on website<br />Promo code delivered<br />
    • 23. More Tips: Viral Marketing / WoM Campaigns <br />
    • 24. Summary <br />
    • 25. Thank You!<br />Email: mani@kwanzoo.comTwitter: @iyermaniSlideshare: www.slideshare.com/kwanzoo<br />

    ×