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Since 90% of users trust peer recommendations, and only 14% trust advertisements, you are really missing out by not effectively tapping into the social capital represented by your customers and ...

Since 90% of users trust peer recommendations, and only 14% trust advertisements, you are really missing out by not effectively tapping into the social capital represented by your customers and advocates. Come learn how you can deploy a range of tactics to drive your viral engagement and word-of-mouth strategies. We will cover specific B2B Event marketing case studies and strategies for DemandCon, ConversionCon and TiEcon that delivered thousands in incremental sales. We will also cover lessons learned on what works and what does not for viral and word-of-mouth campaigns.

Key takeaways:
-Why engagement matters, and how it translates to bottom line benefits
- How to drive viral engagement & word-of-mouth across email & social media
- The Power of Content – content and copy done right, to get users to act
- The Power of Motivators – how motivators differ between B2B and B2C