Are you a demand marketer running B2B display campaigns? Effective audience targeting is critical in order to maximize engagement, meet cost-per-lead (CPL) goals, and accelerate your pipeline. In this educational webinar, learn how to:
--Define your audience for each offer (e-book, free trial, webinar, etc)
--Finalize targeting strategies – IP, geo, demo, search, domain, site lists, contextual, intent-based, and more using real-time bidding (RTB)
--Manage campaigns using checklists
--Personalize offers to individual prospects & named accounts
--Integrate first party data from your marketing automation (MAP)
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