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Transcript

  • 1. WINNING ser eXperience
  • 2. Can’t you do anything right?
  • 3. Give me your !@#$% email address!
  • 4. Not the decision maker No opportunity in the first place Budget too small Customer already locked in They don’t get it even though they need it! Bad Fit Competitor-customer relationship is strong Didn’t understand what the customer wanted
  • 5. 2 REASONS you lose a sale
  • 6. You should NOT have been there in the first place!
  • 7. Outsold
  • 8. Sales Cycle • • • • • • •
  • 9. • • • • • • •
  • 10. Website
  • 11. Information Architecture
  • 12. Functionality
  • 13. Platform
  • 14. User Interface
  • 15. Usability & Accessibility
  • 16. Content
  • 17. There’s a subtle difference between Motivators and De-motivators
  • 18. When is a web design not a design?
  • 19. When it doesn’t solve a problem
  • 20. “ Design isn’t just about what it looks like and feels like.
  • 21. “ Design is how it works and performs. Design isn’t just about what it looks like and feels like.
  • 22. Great design works beautifully and efficiently in SOLVING A PROBLEM
  • 23. What was the PRIMARY BUSINESS PROBLEM your website was suppose to solve?
  • 24. + SOLVES A PROBLEM
  • 25. often sometimes never
  • 26. The Big Picture
  • 27. Rate overall experience Very Bad 1 2 Fair 3 Good 4 5 Excellent 6 7
  • 28. Fit For Purpose
  • 29. PRIMARY PURPOSE OF VISIT Buy a product/service Learn more ‘about us’ Learn about product Become a subscriber Research pricing Check out blog Get tips and know-how
  • 30. Were you able to complete the primary purpose of your website visit today Yes No Why?
  • 31. Recommend our website to a friend or colleague? 1 2 3 4 5 6 7
  • 32. Important information? Pricing General info Photos Specific product info Videos Events Specific promotion
  • 33. Important functions? Online community Download tips Purchasing online Recommendations Request a call-back Site-specific search Login area Request a quote
  • 34. Call-to-Action
  • 35. NEXT STEPS Consult decision-maker Get more info Subscribe Find other suppliers Search for trusted reviews
  • 36. NEXT STEPS Visit the website again Get a quote Download a brochure Buy from another supplier
  • 37. Purchase Decision Today 3 - 6 mths Next week Within 12 mths Next month Beyond 12 mths 1 - 2 mths Not sure
  • 38. Grow Refine Aggregate Experience Value Proposition Reach Business Value Proposition Test & Validate Conversion Rate Social Media SEO Authority Content Net Customer Advocacy Events & Webinars Email Marketing Mobile Responsive Multi-media Content Sean Ellis Test Networking Keyword Research Blue Ocean Strategy
  • 39. Exclusive Premium Membership
  • 40. Better Online Sales Funnel Faster
  • 41. Guaranteed more leads
  • 42. Networking
  • 43. Referral