WINNING

ser eXperience
Can’t you do
anything right?
Give me your
!@#$% email
address!
Not the decision maker

No opportunity in the first place

Budget too small Customer already locked in

They don’t get it ...
2
REASONS
you lose
a sale
You should NOT have
been there in the
first place!
Outsold
Sales Cycle
• • • • • • •
• • • • • • •
Website
Information
Architecture
Functionality
Platform
User
Interface
Usability &
Accessibility
Content
There’s a subtle difference
between
Motivators and
De-motivators
When is a
web design
not a
design?
When it doesn’t
solve a problem
“

Design isn’t just about what it
looks like and feels like.
“

Design is how it
works and performs.

Design isn’t just about what it
looks like and feels like.
Great design
works beautifully
and efficiently in

SOLVING A PROBLEM
What was the PRIMARY
BUSINESS PROBLEM your
website was suppose to solve?
+

SOLVES A
PROBLEM
often

sometimes

never
The Big Picture
Rate overall experience
Very Bad
1

2

Fair
3

Good
4

5

Excellent
6

7
Fit For Purpose
PRIMARY PURPOSE OF VISIT
Buy a product/service

Learn more ‘about us’

Learn about product

Become a subscriber

Research ...
Were you able
to complete the
primary purpose
of your website
visit today

Yes
No

Why?
Recommend our website
to a friend or colleague?
1

2

3

4

5

6

7
Important information?
Pricing

General info

Photos

Specific product
info

Videos
Events

Specific promotion
Important functions?
Online community

Download tips

Purchasing online

Recommendations

Request a call-back

Site-specif...
Call-to-Action
NEXT STEPS
Consult decision-maker
Get more info
Subscribe
Find other suppliers
Search for trusted reviews
NEXT STEPS
Visit the website again
Get a quote
Download a brochure
Buy from another supplier
Purchase Decision
Today

3 - 6 mths

Next week

Within 12 mths

Next month

Beyond 12 mths

1 - 2 mths

Not sure
Grow
Refine

Aggregate
Experience
Value
Proposition

Reach

Business Value
Proposition

Test & Validate Conversion Rate

S...
Exclusive
Premium
Membership
Better Online
Sales Funnel
Faster
Guaranteed
more leads
Networking
Referral
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Upcoming SlideShare
Loading in...5
×

Winning ux-meeting-slide-pack.key

135

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Winning ux-meeting-slide-pack.key

  1. 1. WINNING ser eXperience
  2. 2. Can’t you do anything right?
  3. 3. Give me your !@#$% email address!
  4. 4. Not the decision maker No opportunity in the first place Budget too small Customer already locked in They don’t get it even though they need it! Bad Fit Competitor-customer relationship is strong Didn’t understand what the customer wanted
  5. 5. 2 REASONS you lose a sale
  6. 6. You should NOT have been there in the first place!
  7. 7. Outsold
  8. 8. Sales Cycle • • • • • • •
  9. 9. • • • • • • •
  10. 10. Website
  11. 11. Information Architecture
  12. 12. Functionality
  13. 13. Platform
  14. 14. User Interface
  15. 15. Usability & Accessibility
  16. 16. Content
  17. 17. There’s a subtle difference between Motivators and De-motivators
  18. 18. When is a web design not a design?
  19. 19. When it doesn’t solve a problem
  20. 20. “ Design isn’t just about what it looks like and feels like.
  21. 21. “ Design is how it works and performs. Design isn’t just about what it looks like and feels like.
  22. 22. Great design works beautifully and efficiently in SOLVING A PROBLEM
  23. 23. What was the PRIMARY BUSINESS PROBLEM your website was suppose to solve?
  24. 24. + SOLVES A PROBLEM
  25. 25. often sometimes never
  26. 26. The Big Picture
  27. 27. Rate overall experience Very Bad 1 2 Fair 3 Good 4 5 Excellent 6 7
  28. 28. Fit For Purpose
  29. 29. PRIMARY PURPOSE OF VISIT Buy a product/service Learn more ‘about us’ Learn about product Become a subscriber Research pricing Check out blog Get tips and know-how
  30. 30. Were you able to complete the primary purpose of your website visit today Yes No Why?
  31. 31. Recommend our website to a friend or colleague? 1 2 3 4 5 6 7
  32. 32. Important information? Pricing General info Photos Specific product info Videos Events Specific promotion
  33. 33. Important functions? Online community Download tips Purchasing online Recommendations Request a call-back Site-specific search Login area Request a quote
  34. 34. Call-to-Action
  35. 35. NEXT STEPS Consult decision-maker Get more info Subscribe Find other suppliers Search for trusted reviews
  36. 36. NEXT STEPS Visit the website again Get a quote Download a brochure Buy from another supplier
  37. 37. Purchase Decision Today 3 - 6 mths Next week Within 12 mths Next month Beyond 12 mths 1 - 2 mths Not sure
  38. 38. Grow Refine Aggregate Experience Value Proposition Reach Business Value Proposition Test & Validate Conversion Rate Social Media SEO Authority Content Net Customer Advocacy Events & Webinars Email Marketing Mobile Responsive Multi-media Content Sean Ellis Test Networking Keyword Research Blue Ocean Strategy
  39. 39. Exclusive Premium Membership
  40. 40. Better Online Sales Funnel Faster
  41. 41. Guaranteed more leads
  42. 42. Networking
  43. 43. Referral

×