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What makes your business worth knowing? What makes your business worth knowing? Presentation Transcript

  • What makesyour businessworth knowing?4 things you need to know © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’re fed up of traditionalmarketing not giving you prospects © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’re fed up ofNETWORKING 30-second pitches Yeah! Right ?!? Tell us what you do and why you do it better than anyone else! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’re fed up of NETWORKING one-to-onesI’m an accountant, Ican’t sell a website tosave my life. I’m a web developer, I already have an accountant! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’re fed up of standing up andtelling the same NETWORK of peoplewhat you do week in week out © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’ve got more business cards than Vistaprint © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • When you’ve had enough of NETWORKING breakfasts and want to feast on something more substantial © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Found one!C When You’veR had enough of traditionalA networking C.R.A.P.P © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Found one!CliquesRejectionsAggravationsPressures © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Then talk to us about changing yourbusiness from one that we know to one that’s WORTH KNOWING … because we’re SOMETHING else Why we’re different? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • What makes your business worthknowing? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • JONATHAN MAK, a 19 year-old student from HongKong became WORTH KNOWING when heposted a design tribute to Steve Jobs. The design spread like wildfire on the internet. Jonathan got job offers and an offer to create merchandise using the design.He became WORTH KNOWING not because hehad resources (finance) to call on but because he wasresourceful with his talent and with available resources. Ltd © 2011 Linchpin Academy All rights reserved www.linchpinacademy.org
  • Linchpin AcademyBelief No.1Start-ups, entrepreneurs & SMEs can improve onawareness of their business and feed their sales funnel(like Jonathan) by being resourceful with their talent andwith already available resources (most of which are free) © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Linchpin AcademyBelief No.2It is WRONG for start-ups, entrepreneurs & SMEs tospend their hard earned cash on traditionalmarketing activities that fail to improve awareness oftheir business and fail to feed their sales funnel. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Linchpin AcademyBelief No.3It is WRONG that there’s no holistic, cost-effective, fast-track learning programme to helpStart-ups, SMEs & entrepreneurs to maximise thebenefits of available free resources. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Linchpin AcademyBelief No.4It is WRONG for Start-ups, SMEs & entrepreneursto pay a subscription to attend tired-old-formatnetworking events that do not feed your sales funnel. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Jonathan has shown another way1. He dared to show his passion (for design and for his admiration for everything Apple). Passion is an INFLUENTIAL force2. He had a WOW factor that showcased his talent and told a story. He became the STORYTELLER © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Jonathan has shown another way3. He made his influential story count by REACHING to new audiences (not by networking!)4. He utilised the World Wide Web to SPEED UP his influence (spread like wildfire) © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • We help Start-ups, SMEs, entrepreneurs tobecome WORTH KNOWING so they can BUILDBETTER BUSINESS FASTER by 1. Finding their influence 2. Building influence into unique stories they can tell 3. Finding the right audience to tell their stories 4. Getting to the right audience faster © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • Like to know more?Register for our next HEREwelcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org