Conversion OptimisationWhat is it?Wednesday, 15 May 13
Attention-Grabbing AppealAt it’s simplest, that’s what conversion optimisation is aboutWednesday, 15 May 13
Let’s look at a definitionConversion optimisation is the process ofincreasing website leads and sales withoutspending money...
It’s a simple enough definitionWednesday, 15 May 13
But don’t mistake simple for easyWednesday, 15 May 13
Jonathan Ive (Apple design guru) on simplicitySimplicity is not the absence ofclutter, that’s a consequence ofsimplicity. ...
Did you spot the key words in that simpleconversion optimisation definition?Wednesday, 15 May 13
There are 4 distinct aspectsConversion optimisation is the process ofincreasing website leads and sales withoutspending mo...
Firstly, it’s a PROCESSMore importantly, it’s a WORKING ON YOUR BUSINESSprocess. You won’t get it right first timeWednesday...
Increasing Website LeadsThe first step is to convert avisitor into a subscriber.Second, you need to converta subscriber int...
Without Spending MoneyThis is about content marketingthat is different AND better thanyour nearest competitors.It’s about ...
Attracting More VisitorsThis is about Google, SEO andsocial media. But NOT in the wayyou think.It’s about how to use them ...
Reducing Bounce RateYour landing page content must takecare ofCLARITYRESONANCEURGENCYDOUBTDISTRACTIONWednesday, 15 May 13
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What is conversion optimisation

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Transcript of "What is conversion optimisation"

  1. 1. Conversion OptimisationWhat is it?Wednesday, 15 May 13
  2. 2. Attention-Grabbing AppealAt it’s simplest, that’s what conversion optimisation is aboutWednesday, 15 May 13
  3. 3. Let’s look at a definitionConversion optimisation is the process ofincreasing website leads and sales withoutspending money on attracting more visitorsby reducing your visitor “bounce rate”Wednesday, 15 May 13
  4. 4. It’s a simple enough definitionWednesday, 15 May 13
  5. 5. But don’t mistake simple for easyWednesday, 15 May 13
  6. 6. Jonathan Ive (Apple design guru) on simplicitySimplicity is not the absence ofclutter, that’s a consequence ofsimplicity. Simplicity issomehow essentially describingthe purpose and place of anobject. The absence of clutteris just a clutter-free product.That’s not simple.Wednesday, 15 May 13
  7. 7. Did you spot the key words in that simpleconversion optimisation definition?Wednesday, 15 May 13
  8. 8. There are 4 distinct aspectsConversion optimisation is the process ofincreasing website leads and sales withoutspending money on attracting more visitorsby reducing your visitor “bounce rate”Wednesday, 15 May 13
  9. 9. Firstly, it’s a PROCESSMore importantly, it’s a WORKING ON YOUR BUSINESSprocess. You won’t get it right first timeWednesday, 15 May 13
  10. 10. Increasing Website LeadsThe first step is to convert avisitor into a subscriber.Second, you need to converta subscriber into a lead.Then a lead into a saleWednesday, 15 May 13
  11. 11. Without Spending MoneyThis is about content marketingthat is different AND better thanyour nearest competitors.It’s about making ‘pull’marketing work with minimal‘push’ marketing to kickstart itall.Wednesday, 15 May 13
  12. 12. Attracting More VisitorsThis is about Google, SEO andsocial media. But NOT in the wayyou think.It’s about how to use them for directmarketing without spending money.That means developing messagesthat have attention-grabbingappeal.Wednesday, 15 May 13
  13. 13. Reducing Bounce RateYour landing page content must takecare ofCLARITYRESONANCEURGENCYDOUBTDISTRACTIONWednesday, 15 May 13

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