2. LAUNCH YOUR INFLUENCE                  © 2011 Linchpin Academy Ltd                             All rights reserved     ...
© 2011 Linchpin Academy Ltd           All rights reserved   www.linchpinacademy.org
Put yourself in the story               Compelling stories             persevere because of the          fundamental truth...
In the old days, when you wantto tell your story (had things tosay) - you wrote it in your diary                         ©...
Now, everyone is a journalist                     © 2011 Linchpin Academy Ltd                                All rights re...
In the age of the ACCELERATION of        everything where ……                  People have                  more choice    ...
ALL marketing is now seen as disruptivemarketing because it disrupts people’s lives                                © 2011 ...
What you say must CAPTURE ATTENTION  and have FORWARD-ABILITY factor                         © 2011 Linchpin Academy Ltd  ...
In other words, whatyou say must have a …                        © 2011 Linchpin Academy Ltd                              ...
Disruptivemarketing             © 2011 Linchpin Academy Ltd                        All rights reserved                www....
DisruptiveInfluence             © 2011 Linchpin Academy Ltd                        All rights reserved                www....
Journalist make their living telling stories.  Here’s what they NEVER FORGET1. The kind of reader   (customer) you want.2....
© 2011 Linchpin Academy Ltd           All rights reserved   www.linchpinacademy.org
PERCEPTIONA brand is more than aname, a logo, or a tagline;it’s the STORIES that peopletell about you.How is yourbrand per...
CONNECTEDNESSDo others see andrecognise theirown storythrough yours?What makesyour story real& approachable               ...
CLARITYHave you told the right story? Examine yourchoice of stories                       © 2011 Linchpin Academy Ltd     ...
BELIEFDoes your story give people hopeand is it true for them? Create astory worth believing.Choose an anglethat helps peo...
BlockbusterSmall stories are difficult toget behind and to connect.       Look for a universal theme that        makes you...
ContinuityNobody likes abrupt change.Does your story reinforce theaudience view?Find somethingyour audience agreewith. Bui...
Like to know more?Register for our next      HEREwelcome evening or    live webinar                        © 2011 Linchpin...
Upcoming SlideShare
Loading in...5
×

Launch your influence

272

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
272
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Launch your influence"

  1. 1. 2. LAUNCH YOUR INFLUENCE © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  2. 2. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  3. 3. Put yourself in the story Compelling stories persevere because of the fundamental truths behind them. They reduce resistance and get past critical thinking filters. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  4. 4. In the old days, when you wantto tell your story (had things tosay) - you wrote it in your diary © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  5. 5. Now, everyone is a journalist © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  6. 6. In the age of the ACCELERATION of everything where …… People have more choice And less time © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  7. 7. ALL marketing is now seen as disruptivemarketing because it disrupts people’s lives © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  8. 8. What you say must CAPTURE ATTENTION and have FORWARD-ABILITY factor © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  9. 9. In other words, whatyou say must have a … © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  10. 10. Disruptivemarketing © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  11. 11. DisruptiveInfluence © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  12. 12. Journalist make their living telling stories. Here’s what they NEVER FORGET1. The kind of reader (customer) you want.2. Create an experience readers want. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  13. 13. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  14. 14. PERCEPTIONA brand is more than aname, a logo, or a tagline;it’s the STORIES that peopletell about you.How is yourbrand perceived? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  15. 15. CONNECTEDNESSDo others see andrecognise theirown storythrough yours?What makesyour story real& approachable © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  16. 16. CLARITYHave you told the right story? Examine yourchoice of stories © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  17. 17. BELIEFDoes your story give people hopeand is it true for them? Create astory worth believing.Choose an anglethat helps peopleto believe yourstory. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  18. 18. BlockbusterSmall stories are difficult toget behind and to connect. Look for a universal theme that makes your audience the hero. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  19. 19. ContinuityNobody likes abrupt change.Does your story reinforce theaudience view?Find somethingyour audience agreewith. Build yourstory around it. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  20. 20. Like to know more?Register for our next HEREwelcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org

×