Tools for marketing libraries

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Presentation created for East Central University on methods for promoting academic libraries.

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Tools for marketing libraries

  1. 1. Tools Marketing For LIBRARIES
  2. 2. What IS marketing?
  3. 3. Well... ok. But what does that have to do with the library?The CHALLENGEis in COMMUNICATING
  4. 4. LibrariesGuides! ...but used toWe are no longer be the place to go Gatekeepers... for information!
  5. 5. How do we convince patrons?SHOW. Dont TELL.
  6. 6. ...and then there was this time I fought this guy with tentacles. Hey! Where are you going?
  7. 7. Why is it that I cannot find anything in the collection that isnt related to My Little Pony? Who are these people? What do they want? What is a... “Brony?”Know yourTARGET AUDIENCE
  8. 8. Have you seen Hes supposedBrent Spiner? to be here... Data. We need Data.
  9. 9. Promote: Library Resources Library EventsLibrarians AS Resources
  10. 10. Kansas State University: Lord of the Libraries Library Thriller
  11. 11. Get the word out.Social Media. That whole Web 2.0 sorta thing...
  12. 12. Online book discussionsPromote upcoming library eventsLibrary instruction Short Audio/Video presentations Recorded lessons and events
  13. 13. SLIDESHARE Media Sharing!FLICKR YOUTUBE
  14. 14. TWITTER SOCIAL NETWORKING FACEBOOKPINTEREST
  15. 15. Maintain an offline presence as well!LOCAL BUSINESSES, RADIO STATIONS,BULLETIN BOARDS, NEWSPAPERS,COMMUNITY EVENTS
  16. 16. How do you know your message has been received? CROWD BOOSTERGOOGLE ANALYTICS SPROUT SOCIAL CLOZE
  17. 17. R RR
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