Tools for marketing libraries
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Tools for marketing libraries

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Presentation created for East Central University on methods for promoting academic libraries.

Presentation created for East Central University on methods for promoting academic libraries.

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Tools for marketing libraries Tools for marketing libraries Presentation Transcript

  • Tools Marketing For LIBRARIES
  • What IS marketing?
  • Well... ok. But what does that have to do with the library?The CHALLENGEis in COMMUNICATING
  • LibrariesGuides! ...but used toWe are no longer be the place to go Gatekeepers... for information!
  • How do we convince patrons?SHOW. Dont TELL.
  • ...and then there was this time I fought this guy with tentacles. Hey! Where are you going?
  • Why is it that I cannot find anything in the collection that isnt related to My Little Pony? Who are these people? What do they want? What is a... “Brony?”Know yourTARGET AUDIENCE
  • Have you seen Hes supposedBrent Spiner? to be here... Data. We need Data.
  • Promote: Library Resources Library EventsLibrarians AS Resources
  • Kansas State University: Lord of the Libraries Library Thriller
  • Get the word out.Social Media. That whole Web 2.0 sorta thing...
  • Online book discussionsPromote upcoming library eventsLibrary instruction Short Audio/Video presentations Recorded lessons and events
  • SLIDESHARE Media Sharing!FLICKR YOUTUBE
  • TWITTER SOCIAL NETWORKING FACEBOOKPINTEREST
  • Maintain an offline presence as well!LOCAL BUSINESSES, RADIO STATIONS,BULLETIN BOARDS, NEWSPAPERS,COMMUNITY EVENTS
  • How do you know your message has been received? CROWD BOOSTERGOOGLE ANALYTICS SPROUT SOCIAL CLOZE
  • R RR