Health two point what debate v0.1
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  • 1. health-two-point- what? mobile- why? the promise + challenges @ the intersection between health + technology a healthy debate 11.18.2008
  • 2. Examples Definitions Trends Data Debate Agenda
  • 3. Audience participation? REQUIRED... please.
  • 4. Buzzword Soup
  • 5. A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing
  • 6. “ Health 2.0” (ill-)defined
    • beyond traditional “health IT” (not just EMRs/PHRs)
    • health care + delivery + services + prevention + wellness
    • everything is data + data is everything
      • new sources (e.g. Humedica’s aggregated eHealth data)
      • open-source (e.g. Merck’s cancer database)
    • “ democratization” (i.e. decentralization) of health
      • MD no longer “king”
      • self-care , self-monitoring, social / family involvement
    • characterized by fragmentation + froth … so far
  • 7. Our focus today… Mobile + Health = … ?
  • 8. 4.1 billion mobile phone users today Why?
  • 9. WHO definition: “ delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility ” -- mHealth summit, Washington DC, 2011
  • 10. A few telling (?) trends
    • penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info*
    • personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community
    • emerging market oppt’y – significant potential abroad; numbers + limited regulation (e.g. Gates @ mHealth summit)
    • reimbursement – successful pilots are plenty, but limited commercial success to date (e.g. CMS + CardioNet)
    • analytics – population comparisons, real-time response, etc.; with all this data, comes great responsibility
    • 2009 Pew Internet research report (Susannah Fox)
  • 11. Source: research2guidance 2010 mHealth report mHealth market oppt’y
  • 12. Now, we hear from you .
  • 13. Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6
  • 14. mHealth will… open new oppt’ys for BioPharma to engage patients + providers.
  • 15. mHealth is… 10 years too early.
  • 16. mHealth will… reduce in-person doctor visits and help mitigate the doctor shortage.
  • 17. mHealth can’t… change the way care is delivered.
  • 18. m-wellness apps will… motivate people to focus on preventative health
  • 19. mHealth will… help developing countries by providing access to medical care to anyone with a cell phone
  • 20. mHealth will… be subject to FDA regulation, HIPPA, and data privacy policies
  • 21. mHealth will… be reimbursed by payors.
  • 22. Questions?