Health two point what debate v0.1Presentation Transcript
health-two-point- what? mobile- why? the promise + challenges @ the intersection between health + technology a healthy debate 11.18.2008
Examples Definitions Trends Data Debate Agenda
Audience participation? REQUIRED... please.
A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing
“ Health 2.0” (ill-)defined
beyond traditional “health IT” (not just EMRs/PHRs)
health care + delivery + services + prevention + wellness
everything is data + data is everything
new sources (e.g. Humedica’s aggregated eHealth data)
open-source (e.g. Merck’s cancer database)
“ democratization” (i.e. decentralization) of health
MD no longer “king”
self-care , self-monitoring, social / family involvement
characterized by fragmentation + froth … so far
Our focus today… Mobile + Health = … ?
4.1 billion mobile phone users today Why?
WHO definition: “ delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility ” -- mHealth summit, Washington DC, 2011
A few telling (?) trends
penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info*
personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community
Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6
mHealth will… open new oppt’ys for BioPharma to engage patients + providers.
mHealth is… 10 years too early.
mHealth will… reduce in-person doctor visits and help mitigate the doctor shortage.
mHealth can’t… change the way care is delivered.
m-wellness apps will… motivate people to focus on preventative health
mHealth will… help developing countries by providing access to medical care to anyone with a cell phone
mHealth will… be subject to FDA regulation, HIPPA, and data privacy policies