A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing
Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6
mHealth will… open new oppt’ys for BioPharma to engage patients + providers.