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Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
Health two point what debate v0.1
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Health two point what debate v0.1

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  • 1. health-two-point- what? mobile- why? the promise + challenges @ the intersection between health + technology a healthy debate 11.18.2008
  • 2. Examples Definitions Trends Data Debate Agenda
  • 3. Audience participation? REQUIRED... please.
  • 4. Buzzword Soup
  • 5. A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing
  • 6. “ Health 2.0” (ill-)defined <ul><li>beyond traditional “health IT” (not just EMRs/PHRs) </li></ul><ul><li>health care + delivery + services + prevention + wellness </li></ul><ul><li>everything is data + data is everything </li></ul><ul><ul><li>new sources (e.g. Humedica’s aggregated eHealth data) </li></ul></ul><ul><ul><li>open-source (e.g. Merck’s cancer database) </li></ul></ul><ul><li>“ democratization” (i.e. decentralization) of health </li></ul><ul><ul><li>MD no longer “king” </li></ul></ul><ul><ul><li>self-care , self-monitoring, social / family involvement </li></ul></ul><ul><li>characterized by fragmentation + froth … so far </li></ul>
  • 7. Our focus today… Mobile + Health = … ?
  • 8. 4.1 billion mobile phone users today Why?
  • 9. WHO definition: “ delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility ” -- mHealth summit, Washington DC, 2011
  • 10. A few telling (?) trends <ul><li>penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info* </li></ul><ul><li>personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community </li></ul><ul><li>emerging market oppt’y – significant potential abroad; numbers + limited regulation (e.g. Gates @ mHealth summit) </li></ul><ul><li>reimbursement – successful pilots are plenty, but limited commercial success to date (e.g. CMS + CardioNet) </li></ul><ul><li>analytics – population comparisons, real-time response, etc.; with all this data, comes great responsibility </li></ul><ul><li>2009 Pew Internet research report (Susannah Fox) </li></ul>
  • 11. Source: research2guidance 2010 mHealth report mHealth market oppt’y
  • 12. Now, we hear from you .
  • 13. Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6
  • 14. mHealth will… open new oppt’ys for BioPharma to engage patients + providers.
  • 15. mHealth is… 10 years too early.
  • 16. mHealth will… reduce in-person doctor visits and help mitigate the doctor shortage.
  • 17. mHealth can’t… change the way care is delivered.
  • 18. m-wellness apps will… motivate people to focus on preventative health
  • 19. mHealth will… help developing countries by providing access to medical care to anyone with a cell phone
  • 20. mHealth will… be subject to FDA regulation, HIPPA, and data privacy policies
  • 21. mHealth will… be reimbursed by payors.
  • 22. Questions?

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