A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing
“ Health 2.0” (ill-)defined <ul><li>beyond traditional “health IT” (not just EMRs/PHRs) </li></ul><ul><li>health care + delivery + services + prevention + wellness </li></ul><ul><li>everything is data + data is everything </li></ul><ul><ul><li>new sources (e.g. Humedica’s aggregated eHealth data) </li></ul></ul><ul><ul><li>open-source (e.g. Merck’s cancer database) </li></ul></ul><ul><li>“ democratization” (i.e. decentralization) of health </li></ul><ul><ul><li>MD no longer “king” </li></ul></ul><ul><ul><li>self-care , self-monitoring, social / family involvement </li></ul></ul><ul><li>characterized by fragmentation + froth … so far </li></ul>
WHO definition: “ delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility ” -- mHealth summit, Washington DC, 2011
A few telling (?) trends <ul><li>penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info* </li></ul><ul><li>personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community </li></ul><ul><li>emerging market oppt’y – significant potential abroad; numbers + limited regulation (e.g. Gates @ mHealth summit) </li></ul><ul><li>reimbursement – successful pilots are plenty, but limited commercial success to date (e.g. CMS + CardioNet) </li></ul><ul><li>analytics – population comparisons, real-time response, etc.; with all this data, comes great responsibility </li></ul><ul><li>2009 Pew Internet research report (Susannah Fox) </li></ul>
Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6
mHealth will… open new oppt’ys for BioPharma to engage patients + providers.