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Social Media Business
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where? UNLIKELY
[object Object]
[object Object],[object Object],Social Business Media
[object Object],Audience
Social Media Isn’t New Max
Today, companies have the potential to reach  Thousands, even millions of people in one location But what if the customer you want to reach is in row 262? And, another customer is here And here And there’s a bunch here There’s a few more here
The Key to Social Media is Your Audience
While Max’s social advertising has attracted numerous audiences, he needs to connect with decision-makers in order to make something happen. Decision-makers Larger audience; not decision-makers
Are you going to spend money and time reaching an entire audience with the hope of convincing a few to buy your products?
In fact, are you sure you want to give this many people control of your message?
In fact, are you sure you want to give this many people control of your message? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cygnus’ Social Business Media Social Business Media is about  influence  and  engagement.  Cygnus Business Media’s  communities are comprised of  like-minded professionals  discussing products, issues and brands.
Influence & Engagement Social Business Media Behaviors ,[object Object],Attend Webinars/Podcasts Attend   Webinars/Podcasts Business   Product Reviews Visit Company/Product Profile Participate in Online Business Communities Read/Download Business- Related Content Subscribe to RSS feed of  Business-related sites Use Twitter to find  Business Information Social Bookmarking 80% 62.2% 62.1% 51.1% 50.4% 35.4% 29.2% 27.7% Source: Business.com
[object Object],[object Object],[object Object],[object Object]
69 %   Podcasts  – Offer a high level of engagement, requires program selection and download to separate device Cygnus’ Social Business Media Defined ,[object Object],[object Object],55% Blogs  – Interacts with large audience of influentials and decision-makers as an industry expert; products discussed enjoy accepted third-party endorsements 51% Online Business Forums  – Brands are discussed, products are endorsed as business professionals share best practices  with like-minded members, ie. “social listening” and “crowd sourcing” prominent
Cygnus Business Media’s  Social Business Media Platforms Integrated, holistic and cross channel marketing strategy Think like your customer Your customers decide where and how they get in touch Sales shift from selling to buying Social Business Media involves  dialogue Anti- broadcast strategy Interaction between brand and customer is more connected Source: mycustomer.com
Cygnus’ Social Business Media Makes You  Part of the Conversation Cygnus Business Media’s established Social Business Media platforms present an opportunity to influence product purchases through recommendations, increase brand recognition, and reputation.  Call us today! Presented by John French, CEO, Cygnus Business Media

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Social Business Media

  • 2.
  • 4.
  • 5.
  • 6.
  • 8. Today, companies have the potential to reach Thousands, even millions of people in one location But what if the customer you want to reach is in row 262? And, another customer is here And here And there’s a bunch here There’s a few more here
  • 9. The Key to Social Media is Your Audience
  • 10. While Max’s social advertising has attracted numerous audiences, he needs to connect with decision-makers in order to make something happen. Decision-makers Larger audience; not decision-makers
  • 11. Are you going to spend money and time reaching an entire audience with the hope of convincing a few to buy your products?
  • 12. In fact, are you sure you want to give this many people control of your message?
  • 13.
  • 14. Cygnus’ Social Business Media Social Business Media is about influence and engagement. Cygnus Business Media’s communities are comprised of like-minded professionals discussing products, issues and brands.
  • 15.
  • 16.
  • 17.
  • 18. Cygnus Business Media’s Social Business Media Platforms Integrated, holistic and cross channel marketing strategy Think like your customer Your customers decide where and how they get in touch Sales shift from selling to buying Social Business Media involves dialogue Anti- broadcast strategy Interaction between brand and customer is more connected Source: mycustomer.com
  • 19. Cygnus’ Social Business Media Makes You Part of the Conversation Cygnus Business Media’s established Social Business Media platforms present an opportunity to influence product purchases through recommendations, increase brand recognition, and reputation. Call us today! Presented by John French, CEO, Cygnus Business Media

Editor's Notes

  1. Remember that this is about influence and engagement.it is kool.