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Pureit
 

Pureit

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Sales and Distribution channel of Pureit

Sales and Distribution channel of Pureit

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    Pureit Pureit Presentation Transcript

    • Sales and Distribution System of Pureit Water Filters
    • Introduction
      The domestic water purifierappliances market is estimated to be Rs 1200 Crore.
      Category is not growing very fastbecause of the high cost of the product.
    • Industry Profile
      Earlier known as Hindustan Lever Limited
      Was formed in 1933 as Lever Brothers IndiaLimited.
      Headquartered in Mumbai,
      HUL is the market leader in Indian products such
      as tea, soaps, detergents etc.
      The company’s statement of corporate purpose is
      to “meet the everyday needs of people,
      everywhere.”
    • Water purifier
      Pure It is the world’s most advanced in-home water purifier.
      Pure It, a breakthrough offering of Hindustan Unilever (HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.
    • Industry Structure
      ASM
      TSO(Doctors Clinic)
      TSO(KIOSK)
      BDM(Direct Marketing)
      8 CCTL’s
      8 ZSO’s
      8CTL’s
      8 PWE’s for each CCTL
      12 PWE’s for each
      ZSO
      4 PWE’s for each CTL
    • Competitors
      Hindustan Unilever Limited (HUL) of water division Pureit’s majorcompetitors in the market are:
      Eureka Forbes Limited
      Philips
      Whirlpool
      Kent
      Kenstar
      Tata
    • Types of Products
      Water Purifiers offered by HUL
      PURE IT MARVELLA PURE IT AUTO-FILL
      PURE IT M05 PURE IT COMPACT
    • Product Segmentation
      Hindustan Unilever sells different water-purifiers on the basis of classifying their utility and price affordability. The water purifiers are classified as follows:
      (1)Pure it compact – Rs 1000 /-
      (2)Pure it M05 Model – Rs 2000 /-
      (3)Pure it Autofill –Rs 3200 /-
      (4)Pure it Marvella –Rs 6900 /-
    • Distribution Channel
      • These are sets of interdependent organizations involved in the process of making a product or a service available for use or consumption.
      Doctors Clinic
      Direct Marketing(Cold Call)
      KIOSK
    • Product Services
      As per the study the product services of the Pureit water purifier is only with the battery that should be changed once in 1500-2000 liters usage. The consumers can call to the customer care and inform about their services.
      The call centers will have the consumer’s details. When the consumer bought the product then the sales force will take all their details for the future services.
      Till first year of the product the services are completely free, but after the first year to change the battery in the purifier the battery costs Rs 350- 520 depends on the battery.
    • Promotion
      TV advertisements
      Magazines
      Direct marketing
      Kiosk
    • Motivating Sales force
      Fixed pay – Rs. 5000
      Salesperson get 100 point on selling each water purifier
      Hero of The Day (outstanding performer is rewarded on daily basis).
      Selling more than 10 water purifiers in a month, a sales executive gets commission of Rs. 150 per water purifier
      Accumulating more than 5000 point,sales executive gets different gifts