Your SlideShare is downloading. ×
0
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Pureit
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pureit

8,140

Published on

Sales and Distribution channel of Pureit

Sales and Distribution channel of Pureit

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,140
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
368
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Sales and Distribution System of Pureit Water Filters <br />
  • 2. Introduction<br />The domestic water purifierappliances market is estimated to be Rs 1200 Crore.<br />Category is not growing very fastbecause of the high cost of the product.<br />
  • 3. Industry Profile<br />Earlier known as Hindustan Lever Limited<br />Was formed in 1933 as Lever Brothers IndiaLimited.<br />Headquartered in Mumbai,<br />HUL is the market leader in Indian products such<br /> as tea, soaps, detergents etc.<br />The company’s statement of corporate purpose is<br /> to “meet the everyday needs of people,<br /> everywhere.”<br />
  • 4. Water purifier<br />Pure It is the world’s most advanced in-home water purifier.<br />Pure It, a breakthrough offering of Hindustan Unilever (HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.<br />
  • 5.
  • 6. Industry Structure<br />ASM<br />TSO(Doctors Clinic)<br />TSO(KIOSK)<br />BDM(Direct Marketing)<br />8 CCTL’s<br />8 ZSO’s<br />8CTL’s<br />8 PWE’s for each CCTL<br />12 PWE’s for each <br />ZSO<br />4 PWE’s for each CTL<br />
  • 7. Competitors <br />Hindustan Unilever Limited (HUL) of water division Pureit’s majorcompetitors in the market are:<br />Eureka Forbes Limited<br />Philips<br />Whirlpool<br />Kent<br />Kenstar<br />Tata<br />
  • 8. Types of Products<br />Water Purifiers offered by HUL<br /> PURE IT MARVELLA PURE IT AUTO-FILL<br /> PURE IT M05 PURE IT COMPACT<br />
  • 9. Product Segmentation <br />Hindustan Unilever sells different water-purifiers on the basis of classifying their utility and price affordability. The water purifiers are classified as follows: <br /> (1)Pure it compact – Rs 1000 /-<br /> (2)Pure it M05 Model – Rs 2000 /-<br /> (3)Pure it Autofill –Rs 3200 /-<br /> (4)Pure it Marvella –Rs 6900 /-<br />
  • 10. Distribution Channel<br /><ul><li>These are sets of interdependent organizations involved in the process of making a product or a service available for use or consumption.</li></ul>Doctors Clinic<br />Direct Marketing(Cold Call)<br />KIOSK<br />
  • 11.
  • 12. Product Services<br />As per the study the product services of the Pureit water purifier is only with the battery that should be changed once in 1500-2000 liters usage. The consumers can call to the customer care and inform about their services. <br />The call centers will have the consumer’s details. When the consumer bought the product then the sales force will take all their details for the future services. <br />Till first year of the product the services are completely free, but after the first year to change the battery in the purifier the battery costs Rs 350- 520 depends on the battery.<br />
  • 13. Promotion<br />TV advertisements<br />Magazines<br />Direct marketing<br />Kiosk<br />
  • 14. Motivating Sales force<br />Fixed pay – Rs. 5000<br />Salesperson get 100 point on selling each water purifier<br />Hero of The Day (outstanding performer is rewarded on daily basis).<br />Selling more than 10 water purifiers in a month, a sales executive gets commission of Rs. 150 per water purifier<br />Accumulating more than 5000 point,sales executive gets different gifts<br />

×