Award Winning Key Art

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Award Winning Key Art

  1. 1. AWARD WINNING KEY ARTKARL VONTZ, DIRECTOR, KEY ART AWARDS @kvontz
  2. 2. The Key Art Awards is produced and managed by The CLIO Awards, one of the world’s most recognized awards competition for advertising, design and communications. @kvontz
  3. 3. 41 Years Old Over 2,000 Entries From 150 Agencies More Than 60 Judges 43 Categories 10 Mediums 4 Entry TypesLESS THAN 1% WIN GOLD @kvontz
  4. 4. ENTRY TYPES @kvontz
  5. 5. @kvontz
  6. 6. @kvontz
  7. 7. @kvontz
  8. 8. @kvontz
  9. 9. MEDIA @kvontz
  10. 10. Audio A/V & A/V TechniquePrint & Print Technique Packaging Display DigitalIntegrated Campaigns Innovative Media @kvontz
  11. 11. JURY MEMBERS @kvontz
  12. 12. @kvontz
  13. 13. @kvontz
  14. 14. THE AWARDS @kvontz
  15. 15. 2012 SHOW OPEN https://vimeo.com/52888148 @kvontz
  16. 16. AUDIENCE @kvontz
  17. 17. Lower Engagement SkimmersInvestment Accessibility Dippers Divers Higher Engagement @kvontz Credit: Mike Monello, Campfire
  18. 18. AWARD WINING WORK @kvontz
  19. 19. INNOVATIVE MEDIA @kvontz
  20. 20. “Like any great song sounds like somethingyou’ve already heard, great key art looks like something that you’ve seen before but despite searching you can’t really find anything quite like it. In great situations, it can dictate where the industry goes in terms of advertising, but it doesn’t have to.” Jeremy Keeler, mOcean @kvontz
  21. 21. STRIKE BACK: INTERACTIVE WALL https://vimeo.com/52883686 @kvontz
  22. 22. DALLAS: FIELDhttps://vimeo.com/52883681 @kvontz
  23. 23. DIGITAL @kvontz
  24. 24. “Approach digital as an experience rather than a content channel. Instead of telling your story, create experiences that immerse the audience inthe world of the film or TV show and allow them to experience or create their own personal stories.” Mike Monello, Campfire @kvontz
  25. 25. PROMETHEUS: DIGITAL TRANSMEDIA https://vimeo.com/52883683 @kvontz
  26. 26. THE LAST EXORCISM: CHAT ROULETTE https://vimeo.com/52886074 @kvontz
  27. 27. “Master and employ the best digital technology andtechniques to bring work to life, but don’t forget the underlying tenets of design still apply.These ideas are so essential that they were perhaps best encapsulated hundreds of years ago by one ofhistory’s greatest artists and creators, Leonardo da Vinci, who said, “Simplicity is the ultimate sophistication.” Stu Pope, Ayzenberg Group @kvontz
  28. 28. @kvontz
  29. 29. @kvontz
  30. 30. @kvontz
  31. 31. @kvontz
  32. 32. PRINT @kvontz
  33. 33. “The most important part of a successful poster is a METAPHOR as a tool to tell the story.” Tomasz Opasinski, REV Creative @kvontz
  34. 34. @kvontz
  35. 35. @kvontz
  36. 36. @kvontz
  37. 37. PHOTOGRAPHY @kvontz
  38. 38. FRANK W. OCKENFELS 3 https://vimeo.com/52888056 @kvontz
  39. 39. PRINTCAMPAIGN @kvontz
  40. 40. “If you can bring someone to tears with animage, you have a winning design. After all, the heart is a lonely hunter waiting for the next thing of beauty to fall in love with.” James Verdesoto, Indika @kvontz
  41. 41. @kvontz
  42. 42. @kvontz
  43. 43. @kvontz
  44. 44. MOTIONPOSTER @kvontz
  45. 45. “Its about pushing creative thinking so advertising does more than just create visualnoise. It evokes a response and/or an emotion, whether positive or negative and makes consumers engage and not discard.” Brad Johnson, Arsonal @kvontz
  46. 46. PUSS IN BOOTS: MOTION POSTER https://vimeo.com/52884361 @kvontz
  47. 47. THE OTHER GUYS: MOTION POSTER https://vimeo.com/52884360 @kvontz
  48. 48. BILLBOARD @kvontz
  49. 49. “Have a strong idea first but challenge the genre. Think about it differently. Cheesy comedies have this knack of always beingon white and having bold red type - how can you get away with a comedy whos image is black and white?” Kenny Gravillis, Gravillis Inc. @kvontz
  50. 50. @kvontz
  51. 51. “I always look for Print that informs, piques your curiosity and in an ideal world conveys to the viewer something provocative in a secondaryread. In other words...the extra takeaway comes from multiple exposures to the art whether in a theater lobby or driving by a billboard.” Frank Chiocchi, Disney @kvontz
  52. 52. @kvontz
  53. 53. @kvontz
  54. 54. @kvontz
  55. 55. PACKAGING @kvontz
  56. 56. “If the movie goer can look at the art again after seeing the movie and say, "WOW! I reallyunderstand what that art was telling me." only then has it truly made a threaded emotional connection to the film” Ryan Cramer, Neuron Syndicate @kvontz
  57. 57. @kvontz
  58. 58. “Getting the consumers attention has always been a struggle, but with the sheermass of visual stimuli coming at us on every platform, at every second, its getting even harder.So to me the answer is simple: surprise me.” Justin Carroll, Hamagami/Carroll @kvontz
  59. 59. @kvontz
  60. 60. DISPLAY @kvontz
  61. 61. “Standees have to be extremely over-powering andinteresting in-theater to catch the movie goers eye. Next to the trailer, standees are the second most effective marketing tool in-theater, better than banners or any other signage” Darren McClure, OnDisplay Creative @kvontz
  62. 62. @kvontz
  63. 63. @kvontz
  64. 64. @kvontz
  65. 65. SAUL BASS @kvontz
  66. 66. @kvontz
  67. 67. SAUL BASShttps://vimeo.com/52888147 @kvontz
  68. 68. AUDIO/VISUAL @kvontz
  69. 69. “Evoking feelings of eroticism, pathos, anddespair, ‘Shame’ is a great example of smart, focused editing that is subtly restrained yet still gets the point across.” Rob Troy, The Ant Farm @kvontz
  70. 70. SHAME: TRAILERhttps://vimeo.com/52883684 @kvontz
  71. 71. “Good A/V makes me a bit misty or makes me throw a fist in the air and say "fuck yeah!".” Justin King-Hall, Transit @kvontz
  72. 72. MAN OF STEEL: TRAILER https://vimeo.com/52883682 @kvontz
  73. 73. INTEGRATED CAMPAIGNS @kvontz
  74. 74. “An integrated campaign is exactly that...one inwhich all the components dovetail together in a smart, creative and seamless manner.” Frank Chiocchi, Disney @kvontz
  75. 75. TED: INTEGRATED CAMPAIGN https://vimeo.com/52886076 @kvontz
  76. 76. @kvontz

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