CSU-Global could reinvigorate
How Jeff Bezos Campus ORG-545
Critical Thinking 1- Diversity Law/Regulation Presentation
str...
History and background of AMD
• Founded in 1969 by Jerry
Sanders & seven colleges formerly
from Fairchild Semiconductor
• ...
History and background of Jeff Bezos
• Started as an engineer
in the oil field
• Worked in the atomic
energy field
• Creat...
Struggles of AMD
• In 2000, created one of the most
successful microprocessor chips ever
resulting in $1 billion in profit...
Expertise of Bezos
• Innovator
• Proven track record of success
• Pushes and expands
boundaries
• Understands the

value o...
Bezos Leadership values
• Assertive
• No-nonsense attitude
• Demands excellence
• Accountability
• Confrontational
• Optim...
Bezos Leadership personality
• Intelligent
• Dynamic
• Rare
• Original
• Frugal
• Opportunistic
• Scrupulous gambler
(Deut...
Leadership-member exchange theory
• Increased job satisfaction
• Satisfaction of supervisors
• Employee commitment
• Decre...
Situational leadership theory
• Utilizes directive and supportive behaviors
• Directing behaviors in order to command
cont...
Theory E & Theory O
THEORY E:
• Hard approach to re-organizing a company
• Involves layoffs
• Downsizing
• Restructuring
T...
Charismatic leadership theory

• Provides organizational

structure
• Articulates a vision to
their followers

• Dominant ...
Transformational leadership theory
• Effectively change an
organization in a short time
• Can have a varying moral
compass...
Team approach leadership theory
• Organizations who don’t
use team approach have
problems
• Utilizes 5-7 person working
te...
Proven decision-making abilities
• Bezos increased net
worth 6 fold in last decade
• Innovative and inspiring
organization...
Recommendations to change
AMD organizational structure

• Hold leaders accountable
• Promote team building
and independent...
Conclusion
• AMD once was a highly successful
semiconductor microchip producing company
• AMD once boasted the accomplishm...
Conclusion continued
• AMD could be brought back on track through
different successful leadership theories
• Leader-member...
In Closing

I think frugality drives innovation, just like other constraints do. One of the
only ways to get out of a tigh...
References
Academy of Achievement. (2013, November 5). Jeffrey P. Bezos. Retrieved from
http://www.achievement.org/autodoc...
References continued
Deutschman, A. (2004). Inside the mind of Jeff Bezos. Fast Company, 85, 52-55.
Dunn, K. (2013, Octobe...
References continued
Graen, G. B., & Uhl-Bien, M. (1995). Relationship-based approach to leadership: Development of leader...
References continued
Morgeson, F. P., DeRue, D. S., & Karam, E. P. (2010). Leadership in teams: A functional approach to u...
References continued
Streitfeld, D., & Haughney, C. (2013, August 17). Expecting the unexpected from Jeff Bezos. The New Y...
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Amazon's Jeff Bezos could reinvigorate AMD

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Colorado State University- Global Campus research portfolio regarding how the CEO and President of Amazon, Jeff Bezos could reinvigorate Advanced Micro Devices (AMD).

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  • This Colorado State University- Global Campus research portfolio discusses how a struggling organization such as Advanced Micro Devices could benefit under the leadership of a dynamic leader such as Jeff Bezos, the founder and CEO of Amazon which is one of the most successful companies in the world.
  • Amazon's Jeff Bezos could reinvigorate AMD

    1. 1. CSU-Global could reinvigorate How Jeff Bezos Campus ORG-545 Critical Thinking 1- Diversity Law/Regulation Presentation struggling Advanced Micro Devices (AMD) Presented by: Kyle D. Von Jares 1
    2. 2. History and background of AMD • Founded in 1969 by Jerry Sanders & seven colleges formerly from Fairchild Semiconductor • Created high quality electronics such as the first mini-computer and modem • After 5 years of business had over 200 products and $25 million annually in sales • Known for creating leading edge computer micro-processors • By 2001 AMD’s products greatly exceeded performance of competitors • AMD products can be found in most computers as well as Sony Playstation 4 & Microsoft XBox One (AMD, 2013; Santa Clara Valley Historical Association, 2008) 2
    3. 3. History and background of Jeff Bezos • Started as an engineer in the oil field • Worked in the atomic energy field • Created the first successful enterprise in e-commerce • Founder and CEO of Amazon.com • Succeeds where others fail (Academy of Achievement, 2013; Williams, 2003) Jeffrey P. Bezos Born: Jan 12th, 1964 Education: Princeton University Founder and Current CEO of Amazon Forbes 15th Most Powerful Person (Forbes, 2013) 3
    4. 4. Struggles of AMD • In 2000, created one of the most successful microprocessor chips ever resulting in $1 billion in profits for AMD • Showman CEO, Jerry Sanders was free spending of company profits in the 2000’s • In 2012, AMD lost over $1 billion in company revenue wiping away 2010 and 2011 company profits of $960 million total • Over the last 15 years lost over $7 billion in company profits • Company credit rating downgraded • In early 2013, had to sell its company headquarters in Austin, TX for cash (Farivar & Cunningham, 2013) 4
    5. 5. Expertise of Bezos • Innovator • Proven track record of success • Pushes and expands boundaries • Understands the value of risk • Strong businesssense • Technology expertise (Filloux, 2013; Maidment, 2013; Martin, 2013) 5
    6. 6. Bezos Leadership values • Assertive • No-nonsense attitude • Demands excellence • Accountability • Confrontational • Optimism • Innovation • Sustainability oriented (Anders, 2012; Dunn, 2013; Stone, 2013) 6
    7. 7. Bezos Leadership personality • Intelligent • Dynamic • Rare • Original • Frugal • Opportunistic • Scrupulous gambler (Deutschman, 2004) 7
    8. 8. Leadership-member exchange theory • Increased job satisfaction • Satisfaction of supervisors • Employee commitment • Decreased role conflict & job turnover • Strong emphasis on independent work • Greater individual responsibility • Latitude and Accountability (Graen & Uhl-Bien, 1995; Lunenburg, 2010) 8
    9. 9. Situational leadership theory • Utilizes directive and supportive behaviors • Directing behaviors in order to command control of an organization when it is necessary • Leaders can evaluate state of organization and implement best method • Used by managers properly would result in increased productivity (Hersey & Blanchard, 1996; Northouse, 2013) 9
    10. 10. Theory E & Theory O THEORY E: • Hard approach to re-organizing a company • Involves layoffs • Downsizing • Restructuring THEORY O: • Soft approach to re-organizing a company • Obtaining feedback from employees, leaders, stakeholders • Reflecting • Making organizational changes (Beer & Nohria, 2000) 10
    11. 11. Charismatic leadership theory • Provides organizational structure • Articulates a vision to their followers • Dominant and take charge during crisis • Strong leader who provides motivation and direction • Charismatic leaders reinvigorate companies • Use communication • Great morals, ethics, and learn to adapt (Bell, 2013; Conger & Kanungo, 1998; Eklin, 2009; Northouse, 2013) 11
    12. 12. Transformational leadership theory • Effectively change an organization in a short time • Can have a varying moral compass • Complete organizational and individual goals • Great transformational leaders separate themselves from other leaders (Bass & Steidlmeiser, 1999) 12
    13. 13. Team approach leadership theory • Organizations who don’t use team approach have problems • Utilizes 5-7 person working teams just like Google does • 90% of leaders state teams are vital to success • Without teams vision and goals are not met (Deutschman, 2004; Morgeson, DeRue, & Karam, 2010; Northouse, 2013) 13
    14. 14. Proven decision-making abilities • Bezos increased net worth 6 fold in last decade • Innovative and inspiring organizational leader • Trend-setter • Successfully restructured Amazon while the company was in debt • Heir apparent to Steve Jobs’ innovation and success • Fasting growing retailer in the world (Streitfeld & Haughney, 2013) 14
    15. 15. Recommendations to change AMD organizational structure • Hold leaders accountable • Promote team building and independent thinking • Expect greatness, set high standards, and rethink goals of the organization • Select a new innovative, charismatic, inspirational leader with a sound vision for the organization • Emulate the structure and leadership methods of Bezos 15
    16. 16. Conclusion • AMD once was a highly successful semiconductor microchip producing company • AMD once boasted the accomplishment of over $1 billion in revenue in one year • AMD fell from their dominance due to disorganization, bad leadership, and missteps • Jeff Bezos created Amazon.com and is now one of the most distinguished leaders in the world • Bezos is innovative, decisive, and an expert leader in technology to turn AMD around 16
    17. 17. Conclusion continued • AMD could be brought back on track through different successful leadership theories • Leader-member exchange theory would change bad behavior through delegation and directing • Theory E & O would target the weak spots of the organization and eliminate them • A charismatic leader could invigorate AMD through a vision, setting goals and standards • Transformational leaders could help AMD once again separate itself from its competitors 17
    18. 18. In Closing I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. – Jeff Bezos 18
    19. 19. References Academy of Achievement. (2013, November 5). Jeffrey P. Bezos. Retrieved from http://www.achievement.org/autodoc/page/bez0bio-1 Advanced Micro Devices [AMD]. (2013). Company Information History. Retrieved from http://www.amd.com/us/aboutamd/corporate-information/Pages/corporate-info.aspx Anders, G. (2012, April 4). Jeff Bezos’ top 10 leadership lessons. Forbes. Retrieved from http://www.forbes.com/sites/georgeanders/2012/04/04/bezos-tips/ Bass, B. M., & Steidlmeiser, P. (1999). Ethics, character, and authentic transformational leadership behavior. Leadership Quarterly, 10 (2), 181-217. Beer, M., & Nohria, N. (2000). Cracking the code of change. Harvard Business Review, 78 (2), 133-41. Bell, R. M. (2013). Charismatic leadership case study with Ronald Reagan as exemplar. Emerging Leadership Journeys, 6 (1), 66-74. Conger, J. A., & Kanungo, R. N. (1998). Charismatic leadership in organizations. Thousand Oaks, CA: Sage Publications. 19
    20. 20. References continued Deutschman, A. (2004). Inside the mind of Jeff Bezos. Fast Company, 85, 52-55. Dunn, K. (2013, October 10). Case study: The management style of Amazon’s Jeff Bezos. The HR Capitalist. Retrieved from http://www.hrcapitalist.com/2013/10/case-study-the-management-style-of-amazonsjeff-bezos.html Eklin, T. M. (2009). Charismatic leadership: A case study of Captain Bobby Hughes. Antioch University, OH. Farivar, C., & Cunningham, A. (2013, April 21). The rise and fall of AMD: How an underdog stuck to Intel. ARS Technica. Retrieved from http://arstechnica.com/business/2013/04/the-rise-and-fall-of-amd-how-anunderdog-stuck-it-to-intel/ Filloux, F. (2013, September 15). Memo #2 to Jeff Bezos: Let’s talk about news products and design. Monday Note. Retrieved from http://www.mondaynote.com/2013/09/15/memo-2-to-jeff-bezos-lets-talkabout-news-products-and-design/ Forbes. (2013). World’s most powerful people: Jeff Bezos. Retrieved from http://www.forbes.com/profile/jeff-bezos/ 20
    21. 21. References continued Graen, G. B., & Uhl-Bien, M. (1995). Relationship-based approach to leadership: Development of leader-member exchange (LMX) theory of leadership over 25 years. Leadership Quarterly, 6 (2), 219-247. Hersey, P., & Blanchard, K.H. (1996). Management of organizational behavior: Utilizing human resources. Englewood Cliffs, NJ: Prentice Hall. Lunenburg, F. C. (2010). Leader-Member Exchange theory: Another perspective on the leadership process. International Journal of Management, Business, and Administration, 13 (1), 13-18. Maidment, P. (2013, August 6). The ad expertise Bezos brings to the Washington Post in one chart. Blouin News. Retrieved from http://blogs.blouinnews.com/blouinbeatbusiness/2013/08/06/the-ad-expertise-bezosbrings-to-the-washington-post-in-one-chart/ Martin, A. J. (2013, September 4). Why Jeff Bezos and the Washington Post is a match made in heaven. Silicon Valley Business Journal. Retrieved from http://www.bizjournals.com/sanjose/news/2013/09/04/jeffbezos-perfect-for-washington-post.html 21
    22. 22. References continued Morgeson, F. P., DeRue, D. S., & Karam, E. P. (2010). Leadership in teams: A functional approach to understanding leadership structures and processes. Journal of Management, 36 (1), 5-39. Northouse, P.G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: Sage Publications Santa Clara Valley Historical Association. (2008). AMD Corporation. Retrieved from http://www.siliconvalleyhistorical.org/#!amd-company-history/csut Stone, B. (2013, October 10). The secrets of Bezos: How Amazon became the everything store. Bloomberg Businessweek. Retrieved from http://mobile.businessweek.com/articles/2013-10-10/jeff-bezos-andthe-age-of-amazon-excerpt-from-the-everything-store-by-bradstone?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20 You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Thi ngs%20You%20Need%20To%20Know%20This%20Morning%20In%20Tech 22
    23. 23. References continued Streitfeld, D., & Haughney, C. (2013, August 17). Expecting the unexpected from Jeff Bezos. The New York Times, BU1-BU3. Williams, S. D. (2003). Character and authentic transformational leadership. LeaderLetter, 3 (8), 1-4. 23
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