Amazon's Jeff Bezos could reinvigorate AMD


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Colorado State University- Global Campus research portfolio regarding how the CEO and President of Amazon, Jeff Bezos could reinvigorate Advanced Micro Devices (AMD).

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  • This Colorado State University- Global Campus research portfolio discusses how a struggling organization such as Advanced Micro Devices could benefit under the leadership of a dynamic leader such as Jeff Bezos, the founder and CEO of Amazon which is one of the most successful companies in the world.
  • Amazon's Jeff Bezos could reinvigorate AMD

    1. 1. CSU-Global could reinvigorate How Jeff Bezos Campus ORG-545 Critical Thinking 1- Diversity Law/Regulation Presentation struggling Advanced Micro Devices (AMD) Presented by: Kyle D. Von Jares 1
    2. 2. History and background of AMD • Founded in 1969 by Jerry Sanders & seven colleges formerly from Fairchild Semiconductor • Created high quality electronics such as the first mini-computer and modem • After 5 years of business had over 200 products and $25 million annually in sales • Known for creating leading edge computer micro-processors • By 2001 AMD’s products greatly exceeded performance of competitors • AMD products can be found in most computers as well as Sony Playstation 4 & Microsoft XBox One (AMD, 2013; Santa Clara Valley Historical Association, 2008) 2
    3. 3. History and background of Jeff Bezos • Started as an engineer in the oil field • Worked in the atomic energy field • Created the first successful enterprise in e-commerce • Founder and CEO of • Succeeds where others fail (Academy of Achievement, 2013; Williams, 2003) Jeffrey P. Bezos Born: Jan 12th, 1964 Education: Princeton University Founder and Current CEO of Amazon Forbes 15th Most Powerful Person (Forbes, 2013) 3
    4. 4. Struggles of AMD • In 2000, created one of the most successful microprocessor chips ever resulting in $1 billion in profits for AMD • Showman CEO, Jerry Sanders was free spending of company profits in the 2000’s • In 2012, AMD lost over $1 billion in company revenue wiping away 2010 and 2011 company profits of $960 million total • Over the last 15 years lost over $7 billion in company profits • Company credit rating downgraded • In early 2013, had to sell its company headquarters in Austin, TX for cash (Farivar & Cunningham, 2013) 4
    5. 5. Expertise of Bezos • Innovator • Proven track record of success • Pushes and expands boundaries • Understands the value of risk • Strong businesssense • Technology expertise (Filloux, 2013; Maidment, 2013; Martin, 2013) 5
    6. 6. Bezos Leadership values • Assertive • No-nonsense attitude • Demands excellence • Accountability • Confrontational • Optimism • Innovation • Sustainability oriented (Anders, 2012; Dunn, 2013; Stone, 2013) 6
    7. 7. Bezos Leadership personality • Intelligent • Dynamic • Rare • Original • Frugal • Opportunistic • Scrupulous gambler (Deutschman, 2004) 7
    8. 8. Leadership-member exchange theory • Increased job satisfaction • Satisfaction of supervisors • Employee commitment • Decreased role conflict & job turnover • Strong emphasis on independent work • Greater individual responsibility • Latitude and Accountability (Graen & Uhl-Bien, 1995; Lunenburg, 2010) 8
    9. 9. Situational leadership theory • Utilizes directive and supportive behaviors • Directing behaviors in order to command control of an organization when it is necessary • Leaders can evaluate state of organization and implement best method • Used by managers properly would result in increased productivity (Hersey & Blanchard, 1996; Northouse, 2013) 9
    10. 10. Theory E & Theory O THEORY E: • Hard approach to re-organizing a company • Involves layoffs • Downsizing • Restructuring THEORY O: • Soft approach to re-organizing a company • Obtaining feedback from employees, leaders, stakeholders • Reflecting • Making organizational changes (Beer & Nohria, 2000) 10
    11. 11. Charismatic leadership theory • Provides organizational structure • Articulates a vision to their followers • Dominant and take charge during crisis • Strong leader who provides motivation and direction • Charismatic leaders reinvigorate companies • Use communication • Great morals, ethics, and learn to adapt (Bell, 2013; Conger & Kanungo, 1998; Eklin, 2009; Northouse, 2013) 11
    12. 12. Transformational leadership theory • Effectively change an organization in a short time • Can have a varying moral compass • Complete organizational and individual goals • Great transformational leaders separate themselves from other leaders (Bass & Steidlmeiser, 1999) 12
    13. 13. Team approach leadership theory • Organizations who don’t use team approach have problems • Utilizes 5-7 person working teams just like Google does • 90% of leaders state teams are vital to success • Without teams vision and goals are not met (Deutschman, 2004; Morgeson, DeRue, & Karam, 2010; Northouse, 2013) 13
    14. 14. Proven decision-making abilities • Bezos increased net worth 6 fold in last decade • Innovative and inspiring organizational leader • Trend-setter • Successfully restructured Amazon while the company was in debt • Heir apparent to Steve Jobs’ innovation and success • Fasting growing retailer in the world (Streitfeld & Haughney, 2013) 14
    15. 15. Recommendations to change AMD organizational structure • Hold leaders accountable • Promote team building and independent thinking • Expect greatness, set high standards, and rethink goals of the organization • Select a new innovative, charismatic, inspirational leader with a sound vision for the organization • Emulate the structure and leadership methods of Bezos 15
    16. 16. Conclusion • AMD once was a highly successful semiconductor microchip producing company • AMD once boasted the accomplishment of over $1 billion in revenue in one year • AMD fell from their dominance due to disorganization, bad leadership, and missteps • Jeff Bezos created and is now one of the most distinguished leaders in the world • Bezos is innovative, decisive, and an expert leader in technology to turn AMD around 16
    17. 17. Conclusion continued • AMD could be brought back on track through different successful leadership theories • Leader-member exchange theory would change bad behavior through delegation and directing • Theory E & O would target the weak spots of the organization and eliminate them • A charismatic leader could invigorate AMD through a vision, setting goals and standards • Transformational leaders could help AMD once again separate itself from its competitors 17
    18. 18. In Closing I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. – Jeff Bezos 18
    19. 19. References Academy of Achievement. (2013, November 5). Jeffrey P. Bezos. Retrieved from Advanced Micro Devices [AMD]. (2013). Company Information History. Retrieved from Anders, G. (2012, April 4). Jeff Bezos’ top 10 leadership lessons. Forbes. Retrieved from Bass, B. M., & Steidlmeiser, P. (1999). Ethics, character, and authentic transformational leadership behavior. Leadership Quarterly, 10 (2), 181-217. Beer, M., & Nohria, N. (2000). Cracking the code of change. Harvard Business Review, 78 (2), 133-41. Bell, R. M. (2013). Charismatic leadership case study with Ronald Reagan as exemplar. Emerging Leadership Journeys, 6 (1), 66-74. Conger, J. A., & Kanungo, R. N. (1998). Charismatic leadership in organizations. Thousand Oaks, CA: Sage Publications. 19
    20. 20. References continued Deutschman, A. (2004). Inside the mind of Jeff Bezos. Fast Company, 85, 52-55. Dunn, K. (2013, October 10). Case study: The management style of Amazon’s Jeff Bezos. The HR Capitalist. Retrieved from Eklin, T. M. (2009). Charismatic leadership: A case study of Captain Bobby Hughes. Antioch University, OH. Farivar, C., & Cunningham, A. (2013, April 21). The rise and fall of AMD: How an underdog stuck to Intel. ARS Technica. Retrieved from Filloux, F. (2013, September 15). Memo #2 to Jeff Bezos: Let’s talk about news products and design. Monday Note. Retrieved from Forbes. (2013). World’s most powerful people: Jeff Bezos. Retrieved from 20
    21. 21. References continued Graen, G. B., & Uhl-Bien, M. (1995). Relationship-based approach to leadership: Development of leader-member exchange (LMX) theory of leadership over 25 years. Leadership Quarterly, 6 (2), 219-247. Hersey, P., & Blanchard, K.H. (1996). Management of organizational behavior: Utilizing human resources. Englewood Cliffs, NJ: Prentice Hall. Lunenburg, F. C. (2010). Leader-Member Exchange theory: Another perspective on the leadership process. International Journal of Management, Business, and Administration, 13 (1), 13-18. Maidment, P. (2013, August 6). The ad expertise Bezos brings to the Washington Post in one chart. Blouin News. Retrieved from Martin, A. J. (2013, September 4). Why Jeff Bezos and the Washington Post is a match made in heaven. Silicon Valley Business Journal. Retrieved from 21
    22. 22. References continued Morgeson, F. P., DeRue, D. S., & Karam, E. P. (2010). Leadership in teams: A functional approach to understanding leadership structures and processes. Journal of Management, 36 (1), 5-39. Northouse, P.G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: Sage Publications Santa Clara Valley Historical Association. (2008). AMD Corporation. Retrieved from!amd-company-history/csut Stone, B. (2013, October 10). The secrets of Bezos: How Amazon became the everything store. Bloomberg Businessweek. Retrieved from You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Thi ngs%20You%20Need%20To%20Know%20This%20Morning%20In%20Tech 22
    23. 23. References continued Streitfeld, D., & Haughney, C. (2013, August 17). Expecting the unexpected from Jeff Bezos. The New York Times, BU1-BU3. Williams, S. D. (2003). Character and authentic transformational leadership. LeaderLetter, 3 (8), 1-4. 23