Ovi and Social Location - bringing
people closer to who and what
matter to them
               Michael Halbherr
       VP ...
Creating a strong foundation
What have we achieved in the last two years?

Widest distribution                            ...
“… GPS Could do to the Real World What Google did
for the Virtual World … “
       Newsweek




                          ...
Connecting People is changing.




  1990s                                                  2010s
  Communication endpoint...
•   Massive growth in social networking
•   Now the fourth most popular
    online activity
•   Global phenomenon.
•   Mobile consumers demand the same
    functionality as desktop users
Lifecasting with Ovi and Facebook




               With Ovi, you can lifecast what you are up to and where.
            ...
Large global differences: No single leader
Fragmented market space
      NAM                  Europe




                 ...
Nokia is changing

    Ovi by Nokia


    be close
    to who and
    what matters
9   © 2008 Nokia
Open ecosystem
powered by People & Places platform
Ovi: where real world meets the web

            1%                    ...
City explorer package
           Out-of-the-
           Out-of-the-box on
     10s of million of Nokia Devices


  1000+ L...
Facebook: Complete experience




                 Lifecasting      Distribution




               Social Messaging   Hom...
Ovi and Operators today (Sept. 2009 status)
               In execution or contractual negotiations with more than 25 lead...
Consumers want it all.
Key perceived benefits of Social Location services
Enabling the largest ecosystem
                Ovi API              Ovi apps                     Ovi SDK



          Noki...
Ovi API
                   New!                              New!

                                                       ...
Ovi apps




Web                             Ovi services                      Gorgeous Ovi UI
technologies               ...
Ovi apps - New Class of Apps
        For you              For users




      From development     Bridging virtual and re...
New class of development
Ease of                   Uncompromised             Low cost, wide
development               Qual...
Changing the Economics of Development
                                Ovi app Developer
Stand-alone App Development
      ...
Consistency in diversity
Creation of beautiful apps is easy with great Ovi UI library
In ALL Nokia Smartphones – touch & scroll
UI Libraries –   Ovi APIs – amazing       Standard
native like UX      functionality     Web Technologies


              ...
Partnering with Nokia in a sustainable mass market
business opportunity.


     Superior data               Powerful      ...
Thank you.
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Ovi And Social Location

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Ovi And Social Location

  1. 1. Ovi and Social Location - bringing people closer to who and what matter to them Michael Halbherr VP Social Location, Nokia 21.10.2009
  2. 2. Creating a strong foundation What have we achieved in the last two years? Widest distribution Increased usage Built unique asset • Most widely distributed • Maps now essential • Best in class map data, Mobile Mapping service, • for over 170 countries client in the world with 10’s of mio clients in use, • Usage grown by 5x, • with car- and pedestrian • Widest portfolio of devices navigation in more than • 90% activation of with GPS Sensors – maps across entire device 70 countries. started with N95 and now portfolio. more than 25 GPS devices. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
  3. 3. “… GPS Could do to the Real World What Google did for the Virtual World … “ Newsweek Newsweek March 2009 Business Week March 2009
  4. 4. Connecting People is changing. 1990s 2010s Communication endpoints changed from fixed locations Communication endpoints are changing from a single phone to mobile numbers system to a heterogenic, ill-connected set of internet communication networks
  5. 5. • Massive growth in social networking • Now the fourth most popular online activity • Global phenomenon.
  6. 6. • Mobile consumers demand the same functionality as desktop users
  7. 7. Lifecasting with Ovi and Facebook With Ovi, you can lifecast what you are up to and where. Straight from the homescreen.
  8. 8. Large global differences: No single leader Fragmented market space NAM Europe APAC LTA MEA Source: Comscore, Sept 2007-2008 Size = m unique consumers
  9. 9. Nokia is changing Ovi by Nokia be close to who and what matters 9 © 2008 Nokia
  10. 10. Open ecosystem powered by People & Places platform Ovi: where real world meets the web 1% 99 % Operators Interfaces Ovi Platform Elements Consumer Data, Identity Management, Infrastructure & Tools
  11. 11. City explorer package Out-of-the- Out-of-the-box on 10s of million of Nokia Devices 1000+ Lonely Planet city guides Global Michelin travel guide Global events and movie guide from multiple partners Global weather service from Custom Weather Global pedestrian navigation from Nokia
  12. 12. Facebook: Complete experience Lifecasting Distribution Social Messaging Homescreen
  13. 13. Ovi and Operators today (Sept. 2009 status) In execution or contractual negotiations with more than 25 leading operators 11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution Direct billing integrations in progress/completed in 14 cases 20 operators now offer Comes With Music Drives data usage and increased data plan adoption Comes With Music renewal – well aligned with operator business models Publicly announced partnership (AT&T) Multiple additional cases in progress. 27 operators with mobile billing Messaging service now available in >40 countries. Agreements with close to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)
  14. 14. Consumers want it all. Key perceived benefits of Social Location services
  15. 15. Enabling the largest ecosystem Ovi API Ovi apps Ovi SDK Nokia opens access to Nokia evolves web apps. Nokia previews new industry’s leading Powerful services and a web based tools for easy context platform. beautiful UI. app creation. Distributed in Ovi Store. 15 © 2009 Nokia
  16. 16. Ovi API New! New! Updated Ovi Navigation Player API Ovi Maps Player API Ovi Maps Player API for mobile for web Nokia’s industry leading Nokia’s maps in your Nokia’s maps in mashed up drive and walk navigation, application, with vector with your web service, with simple to integrate to your graphics, 3D and more. a single line of code. app.
  17. 17. Ovi apps Web Ovi services Gorgeous Ovi UI technologies integrated library Ovi apps are built using Embedding Ovi services into Ovi SDK provides the evolving standard web technologies – Ovi apps is simple – adding Ovi UI library, making creation HTML, CSS and JS – easy, fast navigation, location or maps is of beautiful apps effortless. and utilizing existing staff. just a single line of code.
  18. 18. Ovi apps - New Class of Apps For you For users From development Bridging virtual and real to publishing world
  19. 19. New class of development Ease of Uncompromised Low cost, wide development Quality distribution Develop with familiar & Integrate powerful Ovi Develop once and fast for standard web services with great UI. multiple platforms and wide technologies. distribution
  20. 20. Changing the Economics of Development Ovi app Developer Stand-alone App Development Ovi Store Distribution Distribution Cost Distribution Cost Content Development Cost Content Development Cost Software Development Cost Publishing Cost Views Platform Investments Players
  21. 21. Consistency in diversity Creation of beautiful apps is easy with great Ovi UI library
  22. 22. In ALL Nokia Smartphones – touch & scroll
  23. 23. UI Libraries – Ovi APIs – amazing Standard native like UX functionality Web Technologies HTML CSS JAVA SCRIPT
  24. 24. Partnering with Nokia in a sustainable mass market business opportunity. Superior data Powerful Broadest Massive distribution asset developer tools device portfolio channel to consumers and network Nokia has an unparalleled Unified tools to build Reach a broad consumer Access to unparalleled data assets in Maps and better cross- platform cross- base with embedded distribution capabilities Places apps for mobile & web - service experiences straight leads to more eye-balls via eye-balls, Enabling local innovation out of the box – Reducing all channels (mobile & web) and differentiation. differentiation TTM and lowering cost of deployment 24 © 20
  25. 25. Thank you.

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