Evolving Consumer Behavior

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A short presentation on changing consumer behavior and how it is impacting content players

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Evolving Consumer Behavior

  1. 1. A presentation by Subrahmanyam KVJ The ‘New’ Media Paradigm Evolving Consumer Behavior 14 th Dec 2009
  2. 2. The media landscape is increasingly becoming hyper-fragmented <ul><li>Newspapers </li></ul><ul><li>Broadcast TV </li></ul><ul><li>Magazines </li></ul><ul><li>Broadcast Radio </li></ul><ul><li>Eight Track </li></ul><ul><li>Newspapers </li></ul><ul><li>Broadcast TV </li></ul><ul><li>Magazines </li></ul><ul><li>Cable TV </li></ul><ul><li>Broadcast Radio </li></ul><ul><li>Cassette Tapes </li></ul><ul><li>Portable audio players </li></ul><ul><li>Early console video games </li></ul><ul><li>Personal computers </li></ul><ul><li>VCRs </li></ul><ul><li>Newspapers </li></ul><ul><li>Broadcast TV </li></ul><ul><li>Magazines </li></ul><ul><li>Cable TV </li></ul><ul><li>Broadcast Radio </li></ul><ul><li>Cassette Tapes </li></ul><ul><li>Portable audio players </li></ul><ul><li>Early console video games </li></ul><ul><li>Personal computers </li></ul><ul><li>VCRs </li></ul><ul><li>Internet </li></ul><ul><li>Mobile Phone </li></ul><ul><li>Portable MP3 Players </li></ul>1960s 1980s Present <ul><li>Slingbox </li></ul><ul><li>iPod </li></ul><ul><li>Blogs </li></ul><ul><li>Online Video </li></ul><ul><li>Mobile Internet </li></ul><ul><li>High-end console gaming </li></ul><ul><li>Instant & Text Messaging </li></ul><ul><li>Social Networks </li></ul><ul><li>Satellite TV </li></ul><ul><li>IPTV </li></ul><ul><li>Mobile TV </li></ul><ul><li>Podcasts </li></ul><ul><li>Mobile gaming </li></ul><ul><li>TiVo </li></ul>1
  3. 3. Consumers are now creating their own unique media experience by pulling existing content Customization is becoming the hallmark of digital media consumption 2 My TV My Music My Communications My Radio My Friends My Web
  4. 4. And they are equally active in creating and contributing new content Over 14 hours of video uploaded every minute 6.6 Mn photos uploaded every day Over 14 Mn user-contributed articles Over 15 Mn reviews of places and hotels Over 2.5 Bn photos are uploaded every month Over 133 Mn blogs indexed by Technorati since 2002 Source: Company websites 3
  5. 5. We are in an era of hyper control where consumers drive both mode and type of consumption 3 On-Demand Real-Time Snacking Social <ul><li>Media consumption is now ‘Pull’ </li></ul><ul><li>Linear is passé </li></ul><ul><li>Attention deficit </li></ul><ul><li>Preference for short-form content </li></ul><ul><li>Content from social network takes priority </li></ul><ul><li>Hyper-local is the new buzzword </li></ul><ul><li>Consumers want content NOW </li></ul><ul><li>Real-time need is platform-agnostic </li></ul>4
  6. 6. These new behaviors are leading to industry-wide disruptions in traditional business models Music Print TV Source: IFPI Statistics; Newspaper Association of America; Ofcom’s Annual Communications Report, 2009 Music Industry Trade Sales (US $ Bn), Global, 2004-2008 News Paper Circulation (Mn), US, 2004-2008 TV as a proportion of total advertising spend, UK, 2003-2008 5
  7. 7. <ul><li>Consumer behaviour is undergoing structural changes, thanks to technology and the social web </li></ul><ul><li>Content players will need to come up with innovative business models if they are to successfully manage the transition </li></ul>In Summary… Image Credits: Flickr users Ben Heine and FlightlessXbird

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