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Private Clouds: Cloud Computing for
 Intelligence, Defense, & the Enterprise




                          “Fresh,
radical...
Agenda

•    Appistry
Background

•    Product
and
Posi9oning

•    Case
Study

•    Cloud
Compu9ng





The Fabric of Bus...
Data-Driven World Driving
           New Scalability Requirements
DATA INTENSE
   (VOLUME)




                           ...
Emerging Platform Requirements

Highly
Capable:

    •    Very
scalable

    •    Agile
&
adap9ve

    •    Reliable
and
f...
Application Fabric Solution



           Scale-out                    Application-level                      Automated
  ...
Comprehensive Platform for
 Scale-Out Applications

 Appistry EAF




                                                    ...
Market Position




The Fabric of Business   www.appistry.com
Case Study:
From Single-Threaded Algorithm in Lab to Large-Scale
Logistics Solution in Two Days

                  Appistr...
Case Study - GeoEye

                     Appistry EAF at GeoEye

                                                        ...
Business Results / Value:

Demonstrated
ability
to:



    •    Decrease
9me‐to‐market

    •    Simplify
development

   ...
clouds are emerging




THE FABRIC OF BUSINESS
  The Fabric of Business   www.appistry.com
Cloud Market Developing




•  Cloud
compu9ng
surpasses
Grid,
U9lity
in
search

   traffic,
news
men9ons
–
2Q08

The Fabric ...
Cloud Market Opportunity




The Fabric of Business     www.appistry.com
Why Cloud?

Enterprises
want:


•  U9lity
acquisi9on

•  Elas9c
capacity
(both
up
and
down)

•  Scale,
Scale,
Scale

•  Im...
Cloud Providers

Migra2on
to
Value



                                            SaaS

        Applica9on‐Oriented

     ...
Public Cloud Computing

First
Wave
of
Cloud
Compu9ng:

Outward
Migra9on
of
             Public
Cloud

Applica9ons





   ...
Today’s Application Fabric &
 Private Clouds




             Private
Cloud
                 Private
Cloud



            ...
Emerging Cloud Computing
 Ecosystem

                         Public

   Virtual
Private
Cloud

                         C...
Broader Cloud Opportunity
  Appistry
brings
“applica9on
awareness”
to
public,
private,

  virtual
private
clouds



      ...
Cloud Provider Opportunities




                             SaaS



                             PaaS



               ...
Cloud Provider Opportunities

Migra2on
to
Value



                                      SaaS

                           ...
blog:        www.appistry.com/blogs/bob
               twitter:     boblozano

               join in the conversation



...
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Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano

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Bob Lozano of Appistry on Cloud Computing

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Transcript of "Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano"

  1. 1. Private Clouds: Cloud Computing for Intelligence, Defense, & the Enterprise “Fresh,
radical
and
powerful 
technology
aimed
at
mee7ng
the 
needs
of
highly
demanding
business 
problems.”
 
 
 
 
–
Massimo
Pezzini,
 
Gartner

 The Fabric of Business www.appistry.com
  2. 2. Agenda •  Appistry
Background
 •  Product
and
Posi9oning
 •  Case
Study
 •  Cloud
Compu9ng
 The Fabric of Business www.appistry.com
  3. 3. Data-Driven World Driving New Scalability Requirements DATA INTENSE (VOLUME) •  Data
sources
 •  Sophis9cated
analy9cs
 •  Internet
distribu9on
 •  New
business
models
 •  System
to
System
(SOA)
 •  Customer
Expecta9ons
 •  Mobile
Access
 •  Constant
change
 DEPARTMENTAL ENTERPRISE APPLICATIONS APPLICATIONS CPU INTENSIVE (# OF SERVERS) The Fabric of Business www.appistry.com
  4. 4. Emerging Platform Requirements Highly
Capable:
 •  Very
scalable
 •  Agile
&
adap9ve
 •  Reliable
and
fault‐tolerant
 •  PlaPorm
independent
 Yet
Extremely
Simple:
 •  Reduced
development
complexity
 •  Easier
opera9ons
 •  Self‐managing
 “Googliza9on
for
the
masses”
 The Fabric of Business www.appistry.com
  5. 5. Application Fabric Solution Scale-out Application-level Automated Virtualization Fault Tolerance Management Fabric looks like a single Fabric provides software- Fabric & applications easy to system: based reliability: deploy and manage •  Enables linear application •  Application state •  Dynamically discovers and scale propagated to multiple assimilates new machines at all times computers •  Complexity of distributed software development •  Ensures no job / transaction •  Automatic provisioning of hidden from developers ever fails software stack •  Complexity of distributed •  Simplifies development and •  Updates occur without system management operations downtime hidden from operators •  Enables use of commodity •  Maximizes performance hardware while minimizing resource consumption Applications ‘inherit’ these capabilities without manual coding The Fabric of Business 5 www.appistry.com
  6. 6. Comprehensive Platform for Scale-Out Applications Appistry EAF Policy
Defini4on
&
Enforcement
 Service
Access
 
 Fabric
API Remo4ng
 
 Web
Services Management
&
Monitoring
 Deployment
&
Provisioning
 Adap4ve/Distributed
Load
Balancing
 Services
 Java
 .NET
 C/C++
 Legacy
 External
 POJO 
 PONO 
 (Web)
 Process‐Based
 Service
 Orchestra4on
 Data
 Distributed
Cache
&
State
Management 
 Self‐Organiza4on
 Linux

 Windows
 … x86
 The Fabric of Business www.appistry.com
  7. 7. Market Position The Fabric of Business www.appistry.com
  8. 8. Case Study: From Single-Threaded Algorithm in Lab to Large-Scale Logistics Solution in Two Days Appistry EAF at FedEx In order to increase efficiencies, FedEx is Data Process Result building a key logistics planning application on Appistry EAF. Challenges: •  Bringing strategic application to market quickly •  Supporting existing application code •  Ensuring predictable request execution Results: •  Application deployed in one day •  Predictably processes all shipments in required timeframe •  Application to save tens of millions of dollars •  Data:
Database
of
today’s
packages
 per years •  Process:
Calculate
routes
for
each
truck
based
on
 today’s
packages
 •  Result:
Calculated
routes
propagated
to
loading
and
 tracking
systems
 The Fabric of Business 8 www.appistry.com
  9. 9. Case Study - GeoEye Appistry EAF at GeoEye The leading provider of satellite imagery for Data Process Result government and commercial applications, GeoEye is building its next-generation image processing applications on Appistry EAF. Challenges: •  Multi-core / SMP development complexity •  Risk, cost and agility of traditional platforms •  Meeting customer SLAs Results: •  Imaging applications now able to process in excess of 5 TB of satellite imagery per day •  Developers able to focus on core competencies •  Capital savings greater than $1.2 million •  Data:
Raw
satellite
image
is
retrieved
from
SAN
and
 •  Easily meet customer requirements for broken
up
into
9les
 maximum processing time •  Process:
Tiles
are
processed
using
proprietary
GeoEye
 “ By relying on the application fabric to provide algorithms
for
sharpening,
geocorrec9on,
etc.
 scalability, reliability and manageability, we can leave our infrastructure concerns behind and focus •  Result:
Tiles
are
reassembled
and
stored
back
in
SAN
 on providing maximum value to our customers. ” – Ray Helmering, VP Photogrammetric Engineering at GeoEye The Fabric of Business 9 www.appistry.com
  10. 10. Business Results / Value: Demonstrated
ability
to:

 •  Decrease
9me‐to‐market
 •  Simplify
development
 •  Reduce
project
risk
 •  Simplify
opera9ons
 •  Provide
scalability
 •  Enhance
reliability

 The Fabric of Business www.appistry.com
  11. 11. clouds are emerging THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com
  12. 12. Cloud Market Developing •  Cloud
compu9ng
surpasses
Grid,
U9lity
in
search
 traffic,
news
men9ons
–
2Q08
 The Fabric of Business www.appistry.com
  13. 13. Cloud Market Opportunity The Fabric of Business www.appistry.com
  14. 14. Why Cloud? Enterprises
want:
 •  U9lity
acquisi9on
 •  Elas9c
capacity
(both
up
and
down)
 •  Scale,
Scale,
Scale
 •  Improved
quality‐of‐service
 •  Outsource
to
specialist
provider
 The Fabric of Business www.appistry.com
  15. 15. Cloud Providers Migra2on
to
Value
 SaaS
 Applica9on‐Oriented
 Force.com
 Value
Proposi9on
 EngineYard
 PaaS
 Google
AppEngine
 Joyent
 Infrastructure
 Amazon
 Undifferen9ated
HW,
VMs
 Linode
 The Fabric of Business www.appistry.com
  16. 16. Public Cloud Computing First
Wave
of
Cloud
Compu9ng:
 Outward
Migra9on
of
 Public
Cloud
 Applica9ons
 Enterprise
 The Fabric of Business www.appistry.com
  17. 17. Today’s Application Fabric & Private Clouds Private
Cloud
 Private
Cloud
 Enterprise
 The Fabric of Business www.appistry.com
  18. 18. Emerging Cloud Computing Ecosystem Public

 Virtual
Private
Cloud
 Cloud
 Private
Cloud
 Private
Cloud
 Enterprise
 The Fabric of Business www.appistry.com
  19. 19. Broader Cloud Opportunity Appistry
brings
“applica9on
awareness”
to
public,
private,
 virtual
private
clouds
 Apps‐in‐a‐Cloud

 Cloud‐Enabled
Applica9ons
 •  Move
exis9ng
apps
to
 •  Applica9on‐aware
 u9lity‐priced
3rd
party
 •  Allows
applica9ons
to
take
 hos9ng
 advantage
of
Cloud
 •  Hopefully
provider
has
 •  Elas9city
 beher
up9me
than
you
do

 •  Agility
 Infrastructure
Up
 Applica7on
Down
 The Fabric of Business www.appistry.com
  20. 20. Cloud Provider Opportunities SaaS
 PaaS
 Infrastructure
 The Fabric of Business www.appistry.com
  21. 21. Cloud Provider Opportunities Migra2on
to
Value
 SaaS
 Force.com
 EngineYard
 PaaS
 Google
AppEngine
 Joyent
 Infrastructure
 Amazon
 Linode
 The Fabric of Business www.appistry.com
  22. 22. blog: www.appistry.com/blogs/bob twitter: boblozano join in the conversation THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com
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