Kevin jackson cloud service brokerage for datacenter service providers for website

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Kevin jackson cloud service brokerage for datacenter service providers for website

  1. 1. Cloud Services Brokerage for Data Center Service Providers Kevin L. JacksonVice President and General Manager, NJVC Cloud Services Presented to Gartner Data Center Conference Dec. 4, 2012 NJVC, LLC Proprietary Data. Do Not
  2. 2. Kevin Jackson Vice President and General Manager, NJVC Cloud Services Chairman, Network Centric Operations Industry Consortium Cloud Computing Working Group Blogger and Author  “Cloud Musings” (http://kevinljackson.blogspot.com)  “Cloud Musings on Forbes” (http://blogs.forbes.com/kevinjackson/)  Founder and editor of Government Cloud Computing on Ulitzer electronic magazine (http://govcloud.ulitzer.com)  GovCloud: Cloud Computing for the Business of Government  GovCloud II: Implementation and Cloud Brokerage 2 NJVC, LLC Proprietary Data. Do Not
  3. 3. Agenda Cloud Adoption Data Center Consolidation Impact to IT Operations Cloud Services Brokerage 3 NJVC, LLC Proprietary Data. Do Not
  4. 4. Gartner Symposium CIO Breakfast Workshop CIOs representing four industries Discussions centered on state of cloud in their organizations 4 NJVC, LLC Proprietary Data. Do Not
  5. 5. Cloud … More than Hype More and more organizations are moving to the cloud More than one-third of all respondents had more than 25 percent of their major initiatives involve cloud computing 85% have little experience with cloud deployment 5 NJVC, LLC Proprietary Data. Do Not
  6. 6. Key Factors Determining the Speed of CloudAdoption Top four survey responses Efficient & IT Automation & Complexity of Effective Security End User Self Managing Cloud Application Service Services Development NJVC, LLC Proprietary Data. Do Not 6
  7. 7. Cloud Computing—A Disruptive Business Model Long Data Threatens Term Center traditional Contract Margin co-location s s & hosting business Not Business as Usual 7 NJVC, LLC Proprietary Data. Do Not
  8. 8. Disrupting the Data Center Services BusinessModel New Old Business Business Model Model http://www.cio.com/article/690007/How_Cloud_Computing_Is_Changing_Data_Center_Designs_and_Costs 8 NJVC, LLC Proprietary Data. Do Not
  9. 9. Disrupting the Hardware Supplier Marketplace Large cloud market • Cost-focused • Applies pressure on vendors to accept less profit in return for volume Rapidly growing cloud provider market • Market shift from general purpose to purpose-built servers • Growing cloud provider market, Gartner estimates ~20% market share Subscription based delivery of commodity infrastructure on a subscription basis • Just-in-time hardware activation models for additional capacity • Capacity reallocation when peak demand diminishes 9 NJVC, LLC Proprietary Data. Do Not
  10. 10. Disrupting the System Integration Marketplace Buyer Organizations System Integrators Data Center Providers Data Center Real • Let and fund • Designs & manages providers are the real • Purchases Estate Brokers contracts Cloud service (Ping, Power, Pipe) building and drive this shift and helping estate • Set requirements operations of IT • Builds & manages • Ping - invest in data and specifications will account for more to multiple infrastructures as than center real estate & one-quarter of all the U.S. verticals industry co-location centers data center capacity by the • Subcontractors to (customers ping their computers end of the forecast System Integrators period. remotely) • Power - electrical • Pipe - connection to the Bandwidth Providers System Integrators Data Center Providers System Data Center Data Center Buyer Integrators (3- Providers (0-15 Real Estate Organization 5 year leases) year leases) Brokers IDC, 09 Oct 2012 10 NJVC, LLC Proprietary Data. Do Not
  11. 11. Cloud Is Not Easy, Ask GoDaddy 11 NJVC, LLC Proprietary Data. Do Not
  12. 12. Cloud—Changing the IT Organization 12 NJVC, LLC Proprietary Data. Do Not
  13. 13. Defining Cloud Services Brokerage (CSB) 13 NJVC, LLC Proprietary Data. Do Not
  14. 14. Why CSB Matters … Cloud Broker Google Searches Follow the money….. Estimated Annual ITSpend on CSB by 2014 $100 B Source: Gartner: “Examining the Magnitude of the Cloud Services Brokerage Opportunity “ 14 NJVC, LLC Proprietary Data. Do Not
  15. 15. Traditional Cloud Deployment CSP Looking forward to delivering your hybrid IT offering we discussed. CSP CSPCo-location Business CSP Partner(s) Update Hybrid ITApp Hosting Model Infrastructure Offering 15 NJVC, LLC Proprietary Data. Do Not
  16. 16. Cloud Deployment with CSB CSP Looking forward to delivering your hybrid IT offering we discussed. CSP CSP CSBCo-location Business CSB Partner Hybrid ITApp Hosting Model Offering 16 NJVC, LLC Proprietary Data. Do Not
  17. 17. Faster Deployment, Improved Agility Using Cloud Services Brokerage CSP Looking forward to delivering your hybrid IT offering we discussed. CSP CSP CSBCo-location Business CSP Partner(s) Update Hybrid ITApp Hosting Model Infrastructure Offering Co-location Business CSB Partner Hybrid IT App Hosting Model Offering 17 NJVC, LLC Proprietary Data. Do Not
  18. 18. Cloud Services Brokerage Solution 18NJVC, LLC Proprietary Data. Do Not
  19. 19. Ensuring Secure Cloud Brokerage … 19 NJVC, LLC Proprietary Data. Do Not
  20. 20. 20NJVC, LLC Proprietary Data. Do Not
  21. 21. 21NJVC, LLC Proprietary Data. Do Not
  22. 22. Reposition Your Data Center 22NJVC, LLC Proprietary Data. Do Not
  23. 23. CSB Partnership Value Deliver new revenue streamsHighlight traditional customization, security and customer service strengthsSell their capabilities as an adjunct with or alternative to commodity cloud servicesEnable faster transition to mixed business models with less capital expenditures 23 NJVC, LLC Proprietary Data. Do Not
  24. 24. Secure, Unified Cloud Management and Control Services Transform your data center TODAY Contact Kevin Jackson by emailingsolutions@njvc.com or calling 703.665.9119Please visit http:cloudcuity.com to learn more 24 NJVC, LLC Proprietary Data. Do Not

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