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Scientific and ROI Oriented Advertising
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Scientific and ROI Oriented Advertising

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AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes performance of conventional ads comparable to performance of online ads in real time. …

AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes performance of conventional ads comparable to performance of online ads in real time. While doing so it provides very effective lead distribution system to shorten the sales cycle using the current sales network.

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  • 1. NetPrice Services Pvt. Ltd. increasing ROI on AD spends AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes performance of conventional ads comparable to performance of online ads in real time. And while doing so provides very effective lead distribution system to shorten the sales cycle time using the current sales network.
  • 2.
    • In Today's time, the key elements in media purchase decisions are research based using Readership, Viewership, TRP, Prime times, TAM Ratings etc., all of these are prejudiced calculation based on a relatively small sample which might be vague for desired target segment of a brand.
    • Along with this we are also witnessing major shifts of advertising from mass media to more specialized media , from general focus advertising and marketing to data-based marketing, from traditional compensation to performance based compensation.
    Today’s Scenario ?
  • 3.
    • AdoRoi is a performance marketing solution provider for conventional and new media purchases by client Advertisers, and positioned itself as a business booster and a risk-free corporate purchase.  
    • AdoRoi enables Automatic Sorting, Filtering & Distribution of Sales Leads to the mobile of the most efficient field executive in the neighborhood of the prospect, keeping the entire Distribution hierarchy in the loop.
    AdoRoi’s USP….
  • 4. AdoRoi’s Process Flow…. All this in 3 to 7 Seconds Customer enters Postal PIN code/ city name Customer receives response Nearest dealer gets a SMS with customer details
  • 5.
    • AdoRoi once deployed will inform which Slot on Zee TV gave more business to the company , was it the 8PM slot v/s 5PM slot, and doing so it also tells which geographical region is having the most potential , i.e. when the ad was released on KBC - Star, is it Kanpur having more potential than Nagpur, and if Kanpur is having more potential which area/location/pincode of Kanpur has most potential. etc. etc. All this in Real Time.
    • AdoRoi also has ability to distribute leads directly to the trade / sales network on their mobile phones and track the conversions, and in the process engage and reward the customer and make him loyal.
    AdoRoi’s Possible OutCome:
  • 6.
    • BUT
    • SAP, Microsoft, Cognos, Adobe, Salesforce.com, Siebel, …
    • Are all Sold by the West,…
    • Made by Indians*..
    • Over 40% of their IT Team has India Component
    • The Time is now to take the challenge and make India an IT Product Nation
    They Say…next Google will be from India
  • 7.
    • The task at our office NOW is that of taking this Product to the World Market.
    • Today there is NO dearth of World Class Product Architects and Developers from India.
    • But the Question is can indian’s SELL it to the World
    • India is a IT Service nation, but there are only TWO indian Products “ Finacle & Flexicube ” who have made it to the world….
    • The Goal is to make AdoRoi among the top IT product’s in the world, and to make India proud.
    The Task at AdoRoi …
  • 8. If you are a Solution Selling Expert - We Need You…
    • Desired Profile of Team Member / intern Candidate:
    • Challenge Taker
    • Good Communication, Presentation & Solution Selling Skills
    • Knowledgeable & Passionate about the Performance Advertising on internet & offline media.
    • MBA - with experience or passion for Marketing or Advertising
    • Willingness to work in a Start-up environment
  • 9. If you are a Media or Marketing Analyst - We Need You…
    • Desired Profile of Team Member / intern Candidate:
    • Actuarial mind for Mathematical Predictions on Marketing data.
    • Task to create report dimensions for ‘ What if ’ Scenarios, to make marketing predictive.
    • Knowledgeable & Passionate about the Performance Advertising on internet & offline media.
    • Willingness to work in a Start-up environment
  • 10. If you are neither a Seller nor an Analyst- We Need You…
    • Desired Profile of Team Member / intern Candidate:
    • ‘ Strategist’ who can contribute in terms of global sales, marketing, operations, logistics, finance, legal, and other General Management functions.
    • Knowledgeable & Passionate about the Performance Advertising on internet & offline media.
    • Willingness to work in a Start-up environment
  • 11.
    • We’ve done this by creating a company culture based on: Freedom , Transparency , Participation , Personal development & Fun
    • It gives people a chance to make bigger, earlier and more frequent contributions than would be the case in many companies.
    • The degree to which we emphasize and encourage personal and group development is unusual in the business world.
    • We think that these things make people happy at work, and after all, that’s what life’s about isn’t it !...
    AdoRoi Culture… Team oriented, Non-hierarchical and Entrepreneurial .
  • 12.
    • NetPrice has won Four Awards for the Innovation in Marketing-
    • At ISB Hyderabad for Best Idea & Business Plan (Top 50 IT Innovations at TiE-ISB Connect - 2007)
    • At IISc Bangalore Runner-up at HeadStart Event - Enterprise Media Innovation 2007
    • SP Jain Institute, Mumbai - Has granted us Incubation support and our corporate office is based inside the management institute building., at Andheri Mumbai.
    • At Redherring Asia, RH100 Finalist 2008 - NetPrice Services among Asia's 200 most innovative, disruptive and high growth companies.
    AdoRoi’s Achievements…
  • 13. Vision
    • Our Vision is to be the center point of marketers’ decision making process, guiding them to take fact based actions to achieve the desired goals with accurate predictions.
    Mission “ Increasing ROI on AD Spends” Our Mission is to simplify world of media buying and consumption whilst significantly reducing the time and cost incurred by our clients to convert their prospects into satisfied customers.
  • 14. www.netpriceservices.com www.adoroi.com (login – mitesh, Password – mitesh ) Be Part of our Team…! : Contact : Mr. Mitesh L Thakker @ 09324724760 email : team@netprice.co.in 94/96, Bhuleshwar Road, Mumbai -2.
  • 15. More Information about AdoRoi…
    • AdoRoi is a complete end2end C2B2B marketing solution for new customer acquisitions.
    • First of its kind Service - Geospatial lead management platform, that measures, tracks, manages & helps to convert advertisement efforts into profitable customers.
    • 'AdoRoi' is a user friendly and intuitive Semantic Web Interface (Web-Desktop Feature), wherein the backend uses convergence technologies to integrate with SMS, IVR, DTH, USSD Interface.
    • AdoRoi is available on "SAAS" Software as a Service model - and is highly scalable and a cost effective solution, available on demand.
    • Patent and Copyright on file in USA & India.
  • 16.
    • Indian Advertisement market Estimated at ~ 20000 Cr in 2008, expected to grow to 36000 Cr by 2011
    • Promotional “ call for action ” ad spend is approx 20% expected to be 30% by 2011
    • AdoRoi’s opportunity is a derivative of this 4000 Cr ~ 10000 Crore. (In India alone)
    AdoRoi’s Market Size… in India
  • 17. Some Market Research
    • Advertising spend in India: (98 % Offline & Un-Trackable )
    • Newspapers (46%); growing at 6% annual.
    • (household reach = 65%)
    • Broadcast and Cable TV 41% growing
    • at 8% annual (household reach = 55%)
    • Radio (5%) growing at 10% annual
    • (household reach: Urban 35% Rural 30%)
    • And now for the kicker:
    • Internet (<1%) growing at 30%
    • (household reach = 10% )
    • Mobile (<0.2%) and growing at 80%
    • (household reach = 25% !!!, but growing at 25%)
  • 18.
    • : Company stats :
    • Incorporated on Sep 5, 2006.
    • Current Team Size – 14 Full-time
    • Two Locations – Mumbai & Chennai
    • Self-Funded & Negative Cash Flow
    • Seeking funds from global VC’s
    • For More Information
    • Email : ceo@netprice.co.in
    • Thank You..!
    Jay Ganesh