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Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
 

Contextual Inquiry or: How I Learned to Stop Talking and Love Observation

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    Contextual Inquiry or: How I Learned to Stop Talking and Love Observation Contextual Inquiry or: How I Learned to Stop Talking and Love Observation Presentation Transcript

    • CONTEXTUAL INQUIRY OR:HOW I LEARNED TO STOP TALKING AND LOVE OBSERVATION by Kevin Vigneault at Lean UX & Content on February 19, 2013
    • HI! I’MKEVINVIGNEAULT
    • STORY TIME
    • BYPASS LANEURL or Source
    • CREDITS
    • OH SHIT! CHICKEN SANDWICHESURL or Source
    • CONTEXTUAL INQUIRY
    • uber-formal just process winging it
    • DEFINITIONAn ethnographic research method in whichusers are observed and questioned whilethey work in their natural environments.
    • DEFINITIONAn ethnographic research method in whichusers are observed and questioned whilethey work in their natural environments.
    • THE PROCESS1. Brief Interview2. The “Switch”3. Observation4. Summarization
    • FOUR PRINCIPLES
    • #1 - CONTEXTConduct the inquiry in the actual contextin which the work is performed.
    • #2 - PARTNERSHIPCollaborate to understand the user’s work.
    • MASTER-APPRENTICE MASTER APPRENTICEURL or Source
    • PARTNERSHIP PARTNER PARTNERURL or Source
    • #3 - INTERPRETATIONShare your interpretations and insightswith the user during the interview.
    • #4 - FOCUSSteer the interaction toward topics thatare relevant to you.
    • THREE PRO TIPS
    • #1 - BE LIKABLEPeople will be more likely to work in theirnormal, natural way if they feelcomfortable around you.
    • #2 - NO AUDIO / VIDEOIt’s a pain to set up and runs the high riskof making the subject less comfortable.
    • #3 - CAPTURE ARTIFACTSPhotos, screenshots, notes on paper;whatever you can collect.
    • LET’S RECAP1. An ethnographic research method2. Happens in a real context3. Pick a model to follow4. Be likable & don’t disturb
    • THANK YOU LET’S DISCUSS!