Contextual Inquiry or: How I Learned to Stop Talking and Love Observation

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Contextual Inquiry or: How I Learned to Stop Talking and Love Observation

  1. 1. CONTEXTUAL INQUIRY OR:HOW I LEARNED TO STOP TALKING AND LOVE OBSERVATION by Kevin Vigneault at Lean UX & Content on February 19, 2013
  2. 2. HI! I’MKEVINVIGNEAULT
  3. 3. STORY TIME
  4. 4. BYPASS LANEURL or Source
  5. 5. CREDITS
  6. 6. OH SHIT! CHICKEN SANDWICHESURL or Source
  7. 7. CONTEXTUAL INQUIRY
  8. 8. uber-formal just process winging it
  9. 9. DEFINITIONAn ethnographic research method in whichusers are observed and questioned whilethey work in their natural environments.
  10. 10. DEFINITIONAn ethnographic research method in whichusers are observed and questioned whilethey work in their natural environments.
  11. 11. THE PROCESS1. Brief Interview2. The “Switch”3. Observation4. Summarization
  12. 12. FOUR PRINCIPLES
  13. 13. #1 - CONTEXTConduct the inquiry in the actual contextin which the work is performed.
  14. 14. #2 - PARTNERSHIPCollaborate to understand the user’s work.
  15. 15. MASTER-APPRENTICE MASTER APPRENTICEURL or Source
  16. 16. PARTNERSHIP PARTNER PARTNERURL or Source
  17. 17. #3 - INTERPRETATIONShare your interpretations and insightswith the user during the interview.
  18. 18. #4 - FOCUSSteer the interaction toward topics thatare relevant to you.
  19. 19. THREE PRO TIPS
  20. 20. #1 - BE LIKABLEPeople will be more likely to work in theirnormal, natural way if they feelcomfortable around you.
  21. 21. #2 - NO AUDIO / VIDEOIt’s a pain to set up and runs the high riskof making the subject less comfortable.
  22. 22. #3 - CAPTURE ARTIFACTSPhotos, screenshots, notes on paper;whatever you can collect.
  23. 23. LET’S RECAP1. An ethnographic research method2. Happens in a real context3. Pick a model to follow4. Be likable & don’t disturb
  24. 24. THANK YOU LET’S DISCUSS!

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