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Defining Web 2.0 and how to use it to improve student services in higher education

Defining Web 2.0 and how to use it to improve student services in higher education

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  • 1. Web 2.0: An Introduction Developing Strategies to Leverage Web 2.0 for Student Services & Marketing Sloan-C International Symposium Emerging Technology Applications for Online Learning http://www.emergingonlinelearningtechnology.org/pre-conference_workshops May 7 th , 9:00 am - Noon Naj Shaik, Ph.D University of Illinois Urbana-Champaign E-mail : [email_address] URL : http://www.ao.uiuc.edu/ucear/najShaik.cfm
  • 2. Outline
    • Web 2.0 Framework
    • Web 2.0 Technologies & Applications
    • Social Networking & Communication Tools
    • Market Drivers of Web 2.0 Student Services
    • Trends
    • Web 1.0 & Campus Information System
    • Issues and Challenges
  • 3. Web 2.0
    • “ .. A perceived second generation of web-based communities and hosted services - such as social-networking sites, wikis, and folksonomies - which aim to facilitate creativity, collaboration, and sharing between users.”
    • “ .. fulfillment of what the web was intended to be..”
    • Source: http://en.wikipedia.org/wiki/Web_2.0
  • 4. Web 2.0 Platform
    • “ A platform is a system that can be programmed and therefore customized by outside developers - users - and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate” ( Marc Andreessen ).
    • A "platform“ can be programmed with software code provided by the user.
    • Examples: Google Maps mashup of crime data; Google maps with Flickr photos
    • Marc Andreessen http://blog.pmarca.com/2007/09/the-three-kinds.html
  • 5. Web 2.0 Technologies / Applications
    • HTML / XML / CSS
    • RSS (Atom)
    • APIs
    • AJAX (RIA / RU experience)
    • Ruby on Rails
    • Blog
    • Podcast / Vodcast
    • Wiki
    • Folksonomy / Tags / Tag Clouds
    • Micro-content
    • Mashup / Aggregation / Embedding
  • 6. Blogs
    • “ A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be.” http://www.blogger.com/
    • User generated content: participatory journalism
    • Micro-blogging short messages http://twitter.com/
    • Blogosphere: blogs & their interconnected social network
    • Blog search engine Technorati: Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. http://technorati.com/
    • YouTube video: Blogs in Plain English
    • http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=user
  • 7. Podcast / Vodcast
    • A podcast is a digital-media file which is distributed over the Internet using RSS feeds for playback on portable media players and computers
    • A vodcast is the delivery of on-demand video content. Vodcasting is similar to Podcasting except instead of audio on demand its video content on demand.
  • 8. RSS
    • RSS is a better way to be notified of new and changed content
    • Push (e-mail) vs. Pull (RSS) techniques
    • The server side (blog / news web site) produces the RSS feed
    • The client side (reader) monitors and collects the updated feeds from your favorite web sites
    • publisher creates content and publishes the URL on publishers web site
    • Recipient adds the URL to the reader
    • When new content is added, the RSS readers automatically access the RSS feeds and organize the content of websites
    • YouTube: RSS in Plain English
    • http://www.youtube.com/watch?v=0klgLsSxGsU&feature=user
  • 9. Wiki
    • A wiki is a website where all users can add, remove, and edit every page ( http://www.wikipedia.org/ ).
    • Private, corporate, public wikis
    • User generated content
    • Power of network effect
    • Soft security model
    • Farm of free wiki websites ( http://www.wikidot.com )
    • Scalability
    • YouTube:
    • http://www.youtube.com/watch?v=-dnL00TdmLY
  • 10. Folksonomy
    • User generated taxonomy
    • Bridging the gap between structure and meaning
    • Tags are non-hierarchical keywords
    • Tagging is the process of locating and classifying a web page with tag
    • Lateral search – can move non-linear between pages that have something in common
    • Delicious keeps bookmarked pages together ( http://del.icio.us/ )
    • Tag Cloud (del.icio.us): Weighted List of Tags
  • 11. AJAX= [Java Functions + XML Standards]
    • Asynchronous Javasrcipt and XML
    • Create interactive web pages (RIAs)
    • Exchanges micro-content with the server
    • Complete web page does not have to be refreshed
    • Improves performance and interactivity
    • Ex. Google Maps
    • Getting to grips with: AJAX - Web Services http://www.youtube.com/watch?v=8x0KlK9Zm_M&feature=related
  • 12. API: Application Programming Interface
    • An interface for letting a program communicate with another program
    • To integrate content from web site into a new service
    • Google Web API exposes Google engine to developers so that they can write scripts to access Google search in real-time
    • Google Chart API - to generate pie chart http://chart.apis.google.com/chart?cht=p3&chd=t:60,40&chs=250x100&chl=Hello|World
  • 13. Mashup
    • Hybrid application that combines several sources of data to form a unique new combination of information
    • Intro to Mashup (music video) http://www.videomashups.ca/mashups/mu_music.php?Introduction%20to%20Music%20Mashups
    • Video mashup example http://www.videomashups.ca/mashups/mu_video.php?Bush%20and%20Blair%20Together%20Mashup
    • Yahoo Pipes: lets you remix feeds and create new data mashups in a visual programming environment http://pipes.yahoo.com/pipes/
    • Microsoft Popfly: create a mashup, game, web page without writing code http://www.popfly.com/
    • Google
    • Mashup Editor
  • 14. Social Networking
    • Empowers: users to connect, collectively create and share user generated content
    • Social capital is generated through social relationships
    • YouTube http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=user
  • 15. Trends: Social Network Sites
  • 16. Web 2.0 Student Services: Market Drivers
    • Web is a critical component of the educational system
    • Our student base is global
    • Internet is an essential fabric of student’s daily life
    • Students are always connected (due to mobile devices)
    • Students are actively engaged in creating content
    • Potential revenue opportunities exists from global markets for online education
    • Open software, low cost hardware, global markets have increased competition among service providers.
    • Source: adapted from John Musser & Tim O’Reilly (2006).
  • 17. Trends: Horizon Report 2007
    • Six areas that will have a significant impact on campuses within the next five years.
    • User-Created Content
    • Social Networking
    • Mobile Digital Technologies
    • Virtual Worlds
    • The New Scholarship and Emerging Forms of Publication
    • Massively Multiplayer Educational Gaming .
    • Source: http://horizonproject.wikispaces.com/
  • 18. Campus-wide Information System (Closed System)
    • Infrastructure: LAN / Web Server / DB Server / Media Server / Backup Servers / Network Software & IT Staff
    • OS: Microsoft Windows / Mac / Linux
    • User Interface: Desktop metaphor
    • Functions:
      • Desktop Applications (Ex. Office Suite)
      • Store, Organize, Search, Retrieve, Share
    • Software development life-cycle
    • Users on Campus: Many but not in millions
  • 19. Web 2.0: Issues & Challenges
    • Visibility: Campus-wide or Open to public
    • Hosting: Internal or External
    • Infrastructure: Scalability
    • Security - Authentication & Access Control
    • Ownership of Data
    • Content Versioning and Preservation
    • Choice of Technologies / Tools
    • Tools within or outside the CMS / LMS
    • Monitoring Inappropriate Content
    • Copyright / Ownership
    • Source: Franklin & Harmelen (2007).
  • 20. Selected References
    • John Blyberg’s Go Go Google Gadget http://www.blyberg.net/2006/08/18/go-go-google-gadget/
    • Tom Franklin & Mark van Harmelen (2007). Web 2.0 for content for learning and teaching in higher education.
    • Horizon Report (2007). http://horizonproject.wikispaces.com/
    • Tim O’Reilly (2005) What is Web 2.0: Design Patterns and Business Models for the next generation of softw are . http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
    • John Musser & Tim O’Reilly (2006). Web 2.0. Principles and Best Practices. O’Reilly Radar.
    • Brad Wheeler. (31 July 2006). Open Source Student Services System. Report on the planning grant from the Andrew W. Mellon Foundation http://update.estrategy.ubc.ca/wp-content/assets/Mellon-Wheeler.pdf
  • 21. Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html