Web 2.0: An Introduction Developing Strategies to Leverage Web 2.0 for Student Services & Marketing Sloan-C International Symposium Emerging Technology Applications for Online Learning http://www.emergingonlinelearningtechnology.org/pre-conference_workshops May 7 th , 9:00 am - Noon Naj Shaik, Ph.D University of Illinois Urbana-Champaign E-mail : [email_address] URL : http://www.ao.uiuc.edu/ucear/najShaik.cfm
“ .. A perceived second generation of web-based communities and hosted services - such as social-networking sites, wikis, and folksonomies - which aim to facilitate creativity, collaboration, and sharing between users.”
“ .. fulfillment of what the web was intended to be..”
“ A platform is a system that can be programmed and therefore customized by outside developers - users - and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate” ( Marc Andreessen ).
A "platform“ can be programmed with software code provided by the user.
Examples: Google Maps mashup of crime data; Google maps with Flickr photos
Marc Andreessen http://blog.pmarca.com/2007/09/the-three-kinds.html
“ A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be.” http://www.blogger.com/
User generated content: participatory journalism
Micro-blogging short messages http://twitter.com/
Blogosphere: blogs & their interconnected social network
Blog search engine Technorati: Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. http://technorati.com/