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International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
International Armoured Vehicles Sponsorship Prospectus 2012
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International Armoured Vehicles Sponsorship Prospectus 2012

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The sponsorship prospectus is now available for the 11th Annual International Armoured Vehicles conference & exhibition, taking place 20-23 February 2012 at FIVE@Farnborough, UK. Visit the …

The sponsorship prospectus is now available for the 11th Annual International Armoured Vehicles conference & exhibition, taking place 20-23 February 2012 at FIVE@Farnborough, UK. Visit the website for full details and to register for your free exhibition pass at www.internationalarmouredvehicles.com.

Contact the team at armouredvehicles@iqpc.co.uk.

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  • 1. Europes Premier Armoured Vehicles Conference and ExhibitionFebruary 20-23, 2012Farnborough, UKSponsorship Prospectus "A high profile audience and relevant agenda was matched to offer a learning experience of note" – Cobus van der Merwe, Saab AvitronicsFeaturing KeyIndustry Partners: Visit the website for more information: www.internationalarmouredvehicles.comContact us directly at armouredvehicles@iqpc.co.uk or Mark Quinn at +44 (0)20 7368 9402
  • 2. Table of Contents Event Background 1 1.1 - 2011 Speakers 1.2 - Attendees 1.3 - Exhibition Whats New? 2 Providing you with the most cost-effective way 2.1 - IAVs 2012: Core Purpose to gauge the requirements, future priorities 2.2 - Dedicated Round Table Discussions and key concerns of the international 2.3 - Targeted Areas of Discussion 2.4 - Improved Networking Capabilities armoured vehicle community, IAVs 2012 2.5 - Innovative Awards System promises to build upon its previous successes: 2.6 - New Venue • Briefings from over 50 top military leaders and scientific experts Evolving for the 2012 Marketplace 3 Over 2,500 exhibition attendees from over 26 nations • 3.1 - Changing Market Requirements 3.2 - New Focus (while maintaining core goals) and 6 continents • 4 days of briefings and 4 targeted focus days with over Sponsorship Opportunities 250 conference delegates 4 4.1 - Meeting Your Requirements 4.2 - Sponsorship Packages • Over 100 exhibition stands featuring top industry leaders "Highly informative" "Most impressive, high ranked speakers. "An excellent – Chan Yi Yuen, Extremely valuable." networking event." ST Kinetics Ltd – Rickard Lindstrom, – Richard McDonald-Webb, Försvarets Materielverk UKTI DSO Now in its 11th year, International Armoured Vehicles is Europes premier forum for discussion on the vehicle platforms, systems and strategies required to better protect our soldiers. At IAVs 2012 we provide you with the forum you need to align your products and your strategies to key coalition military requirements and maximise your chance of success in the market: • Discover the key issues shaping survivability, mobility, lethality and interoperability for coalition forces over 4 days of high-level strategic briefings, recent operational feedback, and round table discussions from the world’s leading armoured vehicles experts. • Gain key input on future military requirements from key stakeholders and decision makers from over 45 of the world’s leading military forces. • Show the military community how your latest platforms and solutions are shaping in-theatre capabilities through the delivery of targeted conference briefings, the hosting of dedicated round-table discussions and the showcasing of your key developments in our large scale exhibition. • Explain and display the benefits of your products to Programme Managers, Requirements Developers, Chief Engineers, Operational Commanders and leading figures from the military Research and Development communities through a tailored exhibition stand. With all of these potentials and more, IAVs 2012 provides you with the premier European forum to show how your capabilities are evolving to suit current military requirements and how they can offer real advantage to the military community.2 Interested in learning more about this years event? Visit us at www.internationalarmouredvehicles.com
  • 3. 1 Event Background 1.1 – 2011 Speakers 1.2 – Attendees Major General Chris Deverell DG-Land Support Equipment, HQ Land Forces Demographics British Army Military / MoD (35%) Major General Bill Moore • Senior military officers (1 star and above) 22% Director (Battlespace Manoeuvre) / Master General of the Ordnance • Ranks from Major to Colonel 57% UK MoD • Other military 23% Lieutenant General Jean Tristan Verna Director, Integrated Operational Land Equipment Who represent: Maintenance (SIMMT) • Policy / Doctrine 8% French MoD • Procurement / Acquisition / Requirements 34% Major General Robert Brown • R&D / Engineering / Technical / Logistics / Maintenance 28% Commanding General • Operational 20% US Army Manoeuvre Centre of Excellence Major General Anukul Chandra Industry (50%) Former Head of Procurement • C-level / Director / Policy & Planning / Strategy 11% Indian Armed Forces • Research / Engineering / Product Development 17% Major General Per Sverre Opedal • Programme Managers / Supply Chain / Operations 21% Chief of Staff • Business Development / Sales & Marketing 51% Norwegian Army Brigadier General Norbert Huber Director Force Development Division Other (15%) Austrian Ministry of Defence • Government / Political 2% General William Scott Wallace (Retd) • Media 9% Former Commanding General, TRADOC • Miscellaneous 4% US Army Lieutenant General Tom Metz (Retd) *Figures are based on previous attendance and 2011 projections. Actual numbers Former Director, JIEDDO US DoD will be provided post-show. Brigadier General Salvotore Farina Deputy Director, Battlespace Capability, Policy & Plans Italian MOD Colonel Robert Schumitz Attendees Director, Stryker Brigade Combat Team US Army Over 250 conference delegates from over 26 countries, enabling the sharing of Colonel Jermoe Lemaire experiences, case studies and operational feedback from 6 continents. An increase in both Land Combat Capabilities Architect, DGA numbers and international representation set to continue and expand in IAVs 2012: France Colonel Mike Ross Assistant Director Capability, HQ Director Royal Artillery Attendees by Country 2011: British Army Colonel Theodore Martin I 23.1% United Kingdom I 15% Other: Commandant, Armour School I 13.9% United States Turkey, US Army* UAE, Colonel Gerd Kropf I 9.5% Germany China, Chief of Staff, Army Combat Training Centre I 8.9% Sweden Norway, German Army I 7.9% France Finland, Colonel Gian Gentile Poland, Academy Professor and Division Chief I 5.5% Italy US Military Academy I 4.5% Switzerland Spain, Colonel Santiago San Antonio The Netherlands, I 3.8% Canada South Africa, Director, Counter-IED Centre of Excellence Spanish Ministry of Defence I 2.6% Denmark Australia, Colonel Mark McManigal I 2.3% Singapore Belgium, Futures & Integration Director (FID), Training Slovenia, Capabilities Manager (TCM) Gaming, TRADOC and Jordan US Army* Colonel Dwayne Carman TRADOC Capability Manager, Platform Battle Command and Combat Identification US Army Lieutenant Colonel Alan Bolster Exhibition Land Requirements Canada Attended by over 2500 representatives from the international military, industry and Lieutenant Colonel Andy Stephens R&D community, IAVs 2011 set the bar for UK armoured vehicle EXPOs. SO1 Explosive Ordnance DCMT For 2012, the exhibition space is not only set to expand in size, but radically Lieutenant Colonel Hans Giesler Joint Fires Capability Team increase its attendee numbers, all in line with our new venue, Farnborough. Set in German Army the heartland of the British Army, Farnborough provides the opportunity for Lieutenant Colonel Harry Fullerton serving British Army officers to attend and gain from the event, and for our CO, Household Cavalry Regiment British Army sponsors to show their support for the UK Armed Forces. Lieutenant Colonel Dick Hudson SO1 Ground Manoeuvre As the exhibition expands, however, were finding innovative new ways to make DA-CMT sure that you can find the top representatives who are your top priority... Lieutenant Colonel Coll Haddon M-ATV Product Manager To make sure you dont miss out on an exhibition space, get in contact as soon as US Army possible with Mark Quinn at +44 (0)20 7368 9402. You can also email the Lieutenant Colonel Oren Giber Head of Survivability Section, Land Systems Division team at armouredvehicles@iqpc.co.uk. Israeli MoDInterested in learning more about this years event? Visit us at www.internationalarmouredvehicles.com 3
  • 4. 2 What’s New? 2.1 – IAVs 2012: Core Purpose 2.2 – Dedicated Round Table Discussions As an International event IAVs has been year upon year increasing the breadth of attendee nations and programmes. However, at its core has always been a desire to serve the goals and challenges of the UK Armed Forces and ISAF TCNs who face necessarily comparable and often mutually affecting threats, requirements and procurement challenges. What does this mean? The provision of key military, academic and industrial insight into the best methods of achieving survivability, mobility, lethality and interoperability at reasonable cost and on time, and showcasing advances that offer real solutions to the At its core, a conference is a forum for discussion and challenges the armoured vehicle community faces. debate. Keynote presentations and panel discussions provide excellent opportunities for directed and targeted At a time when armoured vehicle requirements must balance between learning, but with limited occasion for audiences to alter the direction of the topic. In order to provide its the evolution of asymmetrical threats and the future potential of attendees with the opportunity to shape the discussion manoeuvre warfare, it is clear that lessons-learned are vital. Examining to their own challenges and requirements, IAVs 2012 is international experiences in the selection and integration of new organizing 2 key Round-Table Discussion days. capabilities offers the potential for greater cooperation amongst allies and improved materiel for our forces. The format is simple: a leading expert within the armored vehicles community presents a topic for In order to provide these solutions, International Armoured Vehicles is discussion, be it strategic, technical or operational. undergoing radical change in its format and content: Taking this as a point of departure, attendees then circulate between tables (each table chaired by a key military, industry or R&D representative), engaging in whichever discussion is most suited to shaping their requirements and solutions: 2.3 – Targeted Areas of Discussion 1 R&D 2 Technical Advances 6 1 2 3 Key Threats 4 Procurement Policies 5 Wider Strategy 5 3 6 Operational Feedback 4 In doing so, IAVs 2012 aims to provide greater opportunities for interaction, debate and requirement setting with a wider base of experts than normal panel discussions or directed question-and-answer sessions. More importantly, however, it aims to radically increase the potential for you to make meaningful contact with military and R&D officials who are facing key operational or At the end of this years event you told us that you wanted to hear a budgetary challenges and not wider range of international perspectives and a more holistic only delving deeper into the perspective on force protection, and to be given more potential for real concerns and requirements integrated discussion with a wider base of experts. By developing key shaping their decisions, but feedback from ISAF TCNs and wider NATO member states into a also highlighting your expertise within the area, integrated multi-national perspective, and increasing the level of input and willingness to engage from newly developing international militaries, IAVs 2012 will look to in a more collaborative and further this holistic approach. This, as always, goes hand in hand with less pressured military- the incorporation of high-level strategic briefings alongside technical industry relationship, based presentations on the equipments and tactics shaping current in-theatre on a process of developing capabilities and requirements. mutual-understanding.4 Request sponsorship or exhibition information from the Armoured Vehicles Team at armouredvehicles@iqpc.co.uk.
  • 5. 2 What’s New?2.4 – Improved Networking Capabilities 2.6 – New Venue Better Access to Key DecisionAs the premier European event for the Makers And all of these advances will be taking place in our newarmoured vehicles community, IAVs 2011 was venue, Farnborough International Venue & Eventsattended by over 250 conference delegates and center. A key UK centre for large scale events, its our2500+ exhibition attendees last year. The larger we pleasure to team up with the Farnborough center togrow as an event, however, the more we want to ensure that you provide a level of conference and exhibition previouslyare able to find and meet with those key military representatives and unseen in our ten years history.programme managers who are your top priority. Located a short train ride from Heathrow internationalTo achieve this, IAVs 2012 is breaking new ground by airport and near the heartland of the British Army,providing its conference delegates with: Farnborough provides the easy access needed for both the international and UK military community, great car• Private Meeting Areas - for more sensitive “off-line” discussions parking facilities and a selection of top hotels adjacent to or meetings, the venue. Moreover, positioned just South West of• Speed Networking Sessions - to allow for meetings with a Central London, attendees can take advantage of the wider breadth of military, industry and R&D representatives, many top rated UK golf courses nearby or take the easy• Delegate Photo Boards - to put a face to the name of those 30 minute train ride to Waterloo station and experience people you most want to meet, all of the vibrant theatres, museums, iconic landmarks and• SpotMe Devices - a great instant messaging and G.P.S. tool top international restaurants that London has to offer allowing you to arrange meetings, communicate with or simply find your colleagues or those officials who are a priority for your strategies across a crowded conference hall and exhibition area.2.5 – Innovative Awards SystemAllowing you to benefit from theexhibition in a more directed andconstructive way, we will be generating 5separate speaker judging panels, eachtargeted towards the products that you havenominated from your range, and allowingthem to choose which systems or advancesthey believe deserve recognition in categoriesincluding:• Best Future Vehicle Technology and Capability• Best Heavy Vehicle Technology• Best Light Weight Vehicle Capability• Best Vehicle Innovation Technology• Best Product ImprovementBy providing you with a wider understanding of thekey criteria being prioritized by military forces, theIAVs Awards System allows for a method of tailoredfeedback which ensures a greater harmonybetween technological developments and militaryrequirements, and a nice trophy for your shelf! View the event history, visitor profile and more on www.internationalarmouredvehicles.com 5
  • 6. 3 Evolving for the 2012 Marketplace 3.1 – Changing Market Requirements Within the European market defence budgets are rapidly shrinking in line with the financial crisis which has swept the continent. Yet, while budgets decrease, the threats faced by our soldiers are ever on the increase. Improvised Explosive Devices, increasing ballistic threats, the continued evolution of asymmetrical and hybrid strategies, and the ever altering potentials of future COIN operations and new land environments. Although the challenge has always been the same, "protect your forces, on time and at the best possible cost", its never been more difficult to meet this challenge and budgetary requirements. And as such, its never been more important to generate discussion between nations to consider the best tactics for developing,, upgrading and maintaining successful systems and strategies in the most cost effective manner. 3.2 – New Focus (while maintaining core goals) In order to match these requirements IAVs 2012 looks to More than this, however, by considering the emergent threats and develop the perfect forum for open inter-agency discussions requirements of wider international militaries, and their new on cooperative strategies on force protection and system procurement policies we look to provide you with insight into alternative enhancement. It provides an opportunity for you to benchmark ways of considering procurement, as well as first hand understanding of your UOR procurement structures, through-life support what issues international military forces are prioritising and why. By structures and future requirements against other key NATO expanding the international outlook of International Armoured Vehicles, forces. It keeps at front-of-mind the future of ISAF operations we hope to provide you with the opportunity to reflect upon predicted and European budgetary constraints, by providing you with land requirements in line with potential zones and conditions of future operational feedback, programme developments, new cost- conflict, and to develop a perspective founded upon a wider knowledge saving logistics capabilities, and perspectives on new and base and alternative operational experiences. In doing so, as with radical methods of cooperative trading structures between everything we do, we hope to provide our core customer with the best industry and military. opportunity to find solutions to their key challenges. Its this vision which has already seen key exhibitors from 2011 sign up for next years event, including:6 View the event history, visitor profile and more on www.internationalarmouredvehicles.com
  • 7. 4 Sponsorship Opportunities4.1 – Meeting Your RequirementsWe know that each organization has different requirements: different target markets to advertise to, different forces to meet, anddifferent messages to get across. At IAVs we see ourselves as providing you with tailored packages and not just placing you out-of-sight amonghundreds of other stands. Lets be honest, if youre not presenting in front of the right audience, not gaining branding coverage through theright channels, and not featuring your best products in the right exhibition location, then theres no point in you sponsoring an event!At IAVs 2011 over 100 exhibitors gained extensive exposure to over 2,500 attendees. By incorporating logos within the overallevent design, on pre-show marketing and within the show guide, sponsors were provided with enhanced brand awareness and productvisibility. By constant online promotion campaigns (including email shots to databases, and reciprocal banner advertising on partnerwebsites worldwide), we drove web traffic to our dedicated event website www.internationalarmouredvehicles.com, generating over80,000 page impressions in the run up to the show in February 2011.4.2 – Sponsorship PackagesA Basic Exhibition Stand £6,435 GBP B Premium Exhibition Package C Focus Day Package £POA D Stream peaking Package £9,860 GBP £POA • 3m x 3m stand (shell scheme with • 3m x 3m stand (shell scheme with • 30 - 40 minute speaking slot on a • 30 - 40 minute speaking slot during one side open) one side open) focus day a stream session • Listing in the show guide • Listing in the show guide • Customised Mailing to Prospect List • Customised Mailing to Prospect List • Listing on the sponsor / exhibitor • Listing on the sponsor / exhibitor • Wish List of prospects to be invited • Wish List of prospects to be invited section of the website section of the website to the event to the event • Logo on website • Logo on website • Logo on website • Logo in show guide • Logo in show guide • Logo in show guide • Hyperlink • Hyperlink • Hyperlink • 100 word Profile in show guide and • 100 word Profile in show guide and • 100 word Profile in show guide and contact details contact details contact details • 1 conference delegate place (delegate • 2 conference delegate places (delegate • 2 conference delegate places (delegate passes are worth £1899 per person) passes are worth £1899 per person) passes are worth £1899 per person)E Round Table Host £POA F Keynote Speaking Package G Conference Chairing Package H Lead Partner £POA £POA £POA • The opportunity to host one of the • 30 - 40 minute keynote speaking • Chair an entire day of the conference • 30 - 40 minute keynote speaking slot exclusive round tables during the slot during the main conference (the only opportunity to ensure you during the main conference eagerly anticipated round table • Listed as an event sponsor/partner are a constant presence in the • Chair an entire day of the conference sessions on all pre event marketing liteature conference room) (the only opportunity to ensure you • Customised Mailing to Prospect List • Featured as an event partner • Listed as an event sponsor/partner on are a constant presence in the • Wish List of prospects to be invited sponsor on all event signage all pre event marketinng liteature conference room) to the event • Customised Mailing to Prospect List • Featured as an event partner sponsor • 30 - 40 minute speaking slot on a • Logo on website • Wish List of prospects to be invited on all event signage focus day or during a stream session • Logo in show guide to the event • Customised Mailing to Prospect List • Listed as Leading Event • Hyperlink • Logo on website • Wish List of prospects to be invited to sponsor/partner on all pre event • 100 word Profile in show guide and • Logo in show guide the event marketing liteature contact details • Hyperlink • Logo on website • Featured as an event partner sponsor • 2 conference delegate places • 100 word Profile in show guide and • Logo in show guide on all event signage (delegate passes are worth £1899 contact details • Hyperlink • Customised Mailing to Prospect List per person) • 3 conference delegate places • 100 word Profile in show guide and • Wish List of prospects to be invited to (delegate passes are worth £1899 contact details the event per person) • 3 conference delegate places (delegate • Logo on website passes are worth £1899 per person) • Logo in show guide • Hyperlink • 100 word Profile in show guide and contact details • 3 conference delegate places (delegate passes are worth £1899 per person) Opportunities also available for sponsors Premium Branding: Your company can be elevated to a position where they are seen as a market leader. In a fiercely competitive market you need to ensure that your brand is differentiated from the competition. Failure to create a clear identity will see your organisation fade into the background. We ensure that we do everything we can to effectively lift your brand before, during and after the event. Not only do we create a fully integrated marketing campaign, which your company can be part of, but we also offer high impact premium branding opportunities for example on bags, water bottles, pens lanyards etc. Networking events: Ensure that you have the opportunity to engage with the key decision makers within your industry. We can create a platform for you to effectively interact with your top customers and prospects in the environment of your choice. This can range from formalised private meetings / workshops right through to less structured networking events such as sponsored drinks receptions, coffee breaks or lunches. Ultimately whatever you decide is the right forum, we will support you in your quest to advance relationships with the key people who can influence the future of your business. The Gala Dinner: Contact Nick Harragin at +44 (0)20 7368 9714 directly to discuss this opportunity. For more information about exhibiting at International Armoured Vehicles contact Mark Quinn at +44 (0)20 7368 9402. You can also email the team at armouredvehicles@iqpc.co.uk. View the event history, visitor profile and more on www.internationalarmouredvehicles.com 7
  • 8. "Excellent, so much information provided bypeople who know." - Antonius Streichenberger, MBDA Contact Us: Mark Quinn: +44 (0)20 7368 9402 Email us at armouredvehicles@iqpc.co.uk www.internationalarmouredvehicles.com

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