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Social Network Spaghetti

Social Network Spaghetti



This is a talk I gave to the Portland Web Innovators on 11/5/2008.

This is a talk I gave to the Portland Web Innovators on 11/5/2008.



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    Social Network Spaghetti Social Network Spaghetti Presentation Transcript

    • Social Network Spaghetti Scott Kveton, Vidoop
    • This Evening how we got here the players social networking routines who’s doing what open stack what’s to do? why should I care?
    • How we got here aka - blah, blah, blah
    • bands college students professionals All about the niches bitches!
    • everyone! everyone! everyone! (who works) Then niche sites traded focus to serve “everyone” :(
    • System-centric design
    • System-centric value
    • Source: Mick Hagen (mickhagen.com)
    • Social networking is just a feature (Sorry Zuck)
    • The Players
    • vs.
    • Social networking routines ...
    • Consuming Participating Source: groundswell.forrester.com
    • Adding friends
    • Inviting friends (anti-pattern)
    • Inviting friends (anti-pattern)
    • Inviting friends (the righter way!)
    • Sending messages within networks
    • Seeing what friends are up to
    • Deciding who can see and do what
    • Adding apps
    • Fighting app spam!
    • Who’s doing what
    • MySpace - Data Availability Profile Information Pieces of Media Social Graph OpenSocial support
    • Google - Friend Connect
    • Facebook - Connect Trusted Authentication Real Identity Friend Linking Dynamic Privacy Social Distribution
    • Yahoo - Y!OS Single social platform for Yahoo Lotsa standardized web services Yahoo! Application Platform
    • Open Stack
    • OpenID http://openid.net/
    • XRDS-Simple http://xrds-simple.net/
    • OAuth http://oauth.net/
    • Portable Contacts http://portablecontacts.net The goal of Portable Contacts is to make it easier for developers to give their users a secure way to access the address books and friends lists they have built up all over the web. Specifically, we seek to create: •A common access pattern and contact schema that any site can provide •Well-specified authentication and access rules •Standard libraries that can work with any site •and absolutely minimal complexity, with the lightest possible toolchain requirements for developers. (Is it really a standard without a logo?)
    • OpenSocial http://code.google.com/apis/opensocial/
    • What’s to do?
    • Open Stack - what’s left? Finalize the last bits of tec Figure out usability Build the Open Stack “Connect”
    • “Why should I care?”
    • Social networking will be a feature on every site in the near future.
    • Fin. http://kveton.com http://twitter.com/kveton http://flickr.com/photos/kveton http://vidoop.com Huge props to Chris Messina for most of these slides