Social Network Spaghetti
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Social Network Spaghetti

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This is a talk I gave to the Portland Web Innovators on 11/5/2008.

This is a talk I gave to the Portland Web Innovators on 11/5/2008.

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Social Network Spaghetti Social Network Spaghetti Presentation Transcript

  • Social Network Spaghetti Scott Kveton, Vidoop
  • This Evening how we got here the players social networking routines who’s doing what open stack what’s to do? why should I care?
  • How we got here aka - blah, blah, blah
  • bands college students professionals All about the niches bitches!
  • everyone! everyone! everyone! (who works) Then niche sites traded focus to serve “everyone” :(
  • System-centric design
  • System-centric value
  • Source: Mick Hagen (mickhagen.com)
  • Social networking is just a feature (Sorry Zuck)
  • The Players
  • vs.
  • Social networking routines ...
  • Consuming Participating Source: groundswell.forrester.com
  • Adding friends
  • Inviting friends (anti-pattern)
  • Inviting friends (anti-pattern)
  • Inviting friends (the righter way!)
  • Sending messages within networks
  • Seeing what friends are up to
  • Deciding who can see and do what
  • Adding apps
  • Fighting app spam!
  • Who’s doing what
  • MySpace - Data Availability Profile Information Pieces of Media Social Graph OpenSocial support
  • Google - Friend Connect
  • Facebook - Connect Trusted Authentication Real Identity Friend Linking Dynamic Privacy Social Distribution
  • Yahoo - Y!OS Single social platform for Yahoo Lotsa standardized web services Yahoo! Application Platform
  • Open Stack
  • OpenID http://openid.net/
  • XRDS-Simple http://xrds-simple.net/
  • OAuth http://oauth.net/
  • Portable Contacts http://portablecontacts.net The goal of Portable Contacts is to make it easier for developers to give their users a secure way to access the address books and friends lists they have built up all over the web. Specifically, we seek to create: •A common access pattern and contact schema that any site can provide •Well-specified authentication and access rules •Standard libraries that can work with any site •and absolutely minimal complexity, with the lightest possible toolchain requirements for developers. (Is it really a standard without a logo?)
  • OpenSocial http://code.google.com/apis/opensocial/
  • What’s to do?
  • Open Stack - what’s left? Finalize the last bits of tec Figure out usability Build the Open Stack “Connect”
  • “Why should I care?”
  • Social networking will be a feature on every site in the near future.
  • Fin. http://kveton.com http://twitter.com/kveton http://flickr.com/photos/kveton http://vidoop.com Huge props to Chris Messina for most of these slides