Social Network Spaghetti

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This is a talk I gave to the Portland Web Innovators on 11/5/2008.

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Social Network Spaghetti

  1. Social Network Spaghetti Scott Kveton, Vidoop
  2. This Evening how we got here the players social networking routines who’s doing what open stack what’s to do? why should I care?
  3. How we got here aka - blah, blah, blah
  4. bands college students professionals All about the niches bitches!
  5. everyone! everyone! everyone! (who works) Then niche sites traded focus to serve “everyone” :(
  6. System-centric design
  7. System-centric value
  8. Source: Mick Hagen (mickhagen.com)
  9. Social networking is just a feature (Sorry Zuck)
  10. The Players
  11. vs.
  12. Social networking routines ...
  13. Consuming Participating Source: groundswell.forrester.com
  14. Adding friends
  15. Inviting friends (anti-pattern)
  16. Inviting friends (anti-pattern)
  17. Inviting friends (the righter way!)
  18. Sending messages within networks
  19. Seeing what friends are up to
  20. Deciding who can see and do what
  21. Adding apps
  22. Fighting app spam!
  23. Who’s doing what
  24. MySpace - Data Availability Profile Information Pieces of Media Social Graph OpenSocial support
  25. Google - Friend Connect
  26. Facebook - Connect Trusted Authentication Real Identity Friend Linking Dynamic Privacy Social Distribution
  27. Yahoo - Y!OS Single social platform for Yahoo Lotsa standardized web services Yahoo! Application Platform
  28. Open Stack
  29. OpenID http://openid.net/
  30. XRDS-Simple http://xrds-simple.net/
  31. OAuth http://oauth.net/
  32. Portable Contacts http://portablecontacts.net The goal of Portable Contacts is to make it easier for developers to give their users a secure way to access the address books and friends lists they have built up all over the web. Specifically, we seek to create: •A common access pattern and contact schema that any site can provide •Well-specified authentication and access rules •Standard libraries that can work with any site •and absolutely minimal complexity, with the lightest possible toolchain requirements for developers. (Is it really a standard without a logo?)
  33. OpenSocial http://code.google.com/apis/opensocial/
  34. What’s to do?
  35. Open Stack - what’s left? Finalize the last bits of tec Figure out usability Build the Open Stack “Connect”
  36. “Why should I care?”
  37. Social networking will be a feature on every site in the near future.
  38. Fin. http://kveton.com http://twitter.com/kveton http://flickr.com/photos/kveton http://vidoop.com Huge props to Chris Messina for most of these slides

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