The Why, What and How of Business Blogging for Real Estate

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Curious about blogging for your real estate business - take a look to find out why you should!

Curious about blogging for your real estate business - take a look to find out why you should!

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  • 1. The What, Why and How of Business Blogging Kristen Veraldi Kinetic Knowledge www.kineticknowledge.com
  • 2. What is a Business Blog?
    • Dynamic , text-based website
    • Operating in real time, constantly changing
    • Easy to publish content online NOW
    • Often rewarded by Search Engines
    • Meets a set of business goals
  • 3. Why Business Blog?
    • Today’s Real Estate Consumer Expects
      • To do their own online research about buying or selling a home
      • To be able to find just about anything in Google
      • To be able to search an MLS database on their own
      • To find information or get questions answered immediately
      • To contact a REALTOR® only when they are ready
    • Today’s REALTOR® Expects
      • Their Broker to provide value-added technology
      • Their Broker to expand the amount of technology offered
      • Their Broker to educate and guide them through the tech maze
      • Their technology efforts to generate leads and turn into sales
  • 4. OPPORTUNITY
    • For Brokers to become more valuable to their agents, therefore earning additional revenue.
    • For brokers and agents to earn clients by delivering top notch sites via emerging, low-cost technologies such as blogs
    • Blogging Meets consumer and REALTOR® Expectations … How?
  • 5. The Blog Marketing Trio Value Proposition
    • Search Engine Optimization
      • Search engines want to recommend relevant and fresh information, blogs are dynamic sites that meet these criteria.
      • A consistently updated, on-topic blog will help you to generate visibility in the natural search engine index – no ppc necessary.
      • Search visibility, managed wisely, can generate leads and garner sales.
    • Brand Awareness
    • A blog is one of the quickest, easiest and cheapest ways to develop awareness and consistently manage your corporate reputation.
    • Direct Marketing
    • Most blogs offer a direct email subscription service that updates subscribers with each new blog post by email. What better way to keep your existing sphere engaged?
  • 6. A Blog…
    • Can be your website (a “blog site”), OR – it can be a funnel to lead generation tools on your website
    • Is the foundation for connectivity to new technologies such as Facebook, YouTube & Twitter
    • Is your key to search engine optimization
    • Is your key to online brand & reputation mgmt
    • Is your vehicle to gain direct subscriptions
  • 7. How do I Blog for Business?
    • The philosophy of blogging
    • The anatomy of a blog post
    • Spinning Wheels
    • Education will be the key to your success
    • A blog can be your best friend or your worst enemy. Seek guidance to ensure you are maximizing your investment of time.
  • 8. A Medium for Change
    • Marketing mediums have changed, your message has no time or space limits - it's visible 24-7
    • Should your agents to hunt for their next home buyer - or be available to buyers and sellers when they are looking for information online?
    • Searching online is natural - it doesn't feel like advertising, yet it is…
    • Business bloggers get the opportunity to demonstrate trust and genuine knowledge of a trade - trust can't be gained through traditional ads
    • Blogs have reduced the cost for online content creation & management
    • We are no longer limited to how much we can share as marketers
    • Consumers AND marketers alike are empowered by new technologies
    • Barriers between our local knowledge and those who want it have been removed
    • The opportunity is yours!