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REBarCamp Denver Presentation Beyond SEO: Blog to Email Marketing

REBarCamp Denver Presentation Beyond SEO: Blog to Email Marketing

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    Beyond Seo Beyond Seo Presentation Transcript

    • Beyond SEO: Using Business Blogs for Automated Direct Email Marketing Kristen Veraldi Kinetic Knowledge www.kineticknowledge.com www.kineticknowledge.com
    • Blog Marketing Trio  Search Engine Optimization (SEO)  Brand Awareness & Reputation Management  Direct & Permission-Based Marketing www.kineticknowledge.com
    • Would you still blog if SEO was NOT a marketing benefit? www.kineticknowledge.com
    • The Power of Permission-Based Marketing  What is Permission Based Marketing?  You don’t chase prospects, they chase you  Prospects give you permission to market to them at will  Prospects expect to get hit with your messaging and will tolerate the exposure in trade for your value-added knowledge. www.kineticknowledge.com
    • OPPORTUNITY:  Blogs can be used to foster and grow your permission-based email lists … Automagically! www.kineticknowledge.com
    • “RSS” is the Key  Really Simple Syndication  All Varieties of Blogs have RSS Feeds  Some blogs even offer feeds by:  Category, Author, Search Term, Tag  Any RSS Feed you own can be used to provide subscription services www.kineticknowledge.com
    • RSS to Email  Imagine being able to deliver your blog posts automatically to your subscriber’s email inboxes as you release them …. www.kineticknowledge.com
    • FeedBurner: It’s Free!  http://feedburner.google.com  Subscription Statistics  RSS to Email Services  Anxious to learn how to setup FeedBurner? Here’s a short video tutorial: http://www.kineticbase.com/feedburner www.kineticknowledge.com
    • End Results? Widget Site Presentation www.kineticknowledge.com
    • End Results? The Subscriber Signup Process & Verification www.kineticknowledge.com
    • End Results? www.kineticknowledge.com
    • Promotion Vehicles for Subscription Signups  Email Signatures  Targeted Email Campaign  Blog Post Signatures  E-newsletters  Your website  Your Blog  Traditional Marketing Media www.kineticknowledge.com
    • Resource Links  http://feedburner.google.com (FREE)  http://www.feedblitz.com (paid service)  http://www.aweber.com (paid service)  http://www.kineticbase.com/feedburner (video tutorial - FeedBurner Setup) www.kineticknowledge.com