Beyond SEO:
Using Business Blogs for Automated
Direct Email Marketing
Kristen Veraldi
Kinetic Knowledge
www.kineticknowledge.com
www.kineticknowledge.com

Blog Marketing Trio
 Search Engine Optimization (SEO)
 Brand Awareness & Reputation
Management
 Direct & Permission-Based Marketing
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Would you still blog
if SEO was NOT
a marketing benefit?
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The Power of
Permission-Based Marketing
 What is Permission Based Marketing?
 You don’t chase prospects, they chase you
 Prospects give you permission to market to
them at will
 Prospects expect to get hit with your messaging
and will tolerate the exposure in trade for your
value-added knowledge.
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OPPORTUNITY:
 Blogs can be used to foster and
grow your permission-based
email lists … Automagically!
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“RSS” is the Key
 Really Simple Syndication
 All Varieties of Blogs have RSS Feeds
 Some blogs even offer feeds by:
 Category, Author, Search Term, Tag
 Any RSS Feed you own can be used to
provide subscription services
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RSS to Email
 Imagine being able to deliver your
blog posts automatically to your
subscriber’s email inboxes as you
release them ….
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FeedBurner: It’s Free!
 http://feedburner.google.com
 Subscription Statistics
 RSS to Email Services
 Anxious to learn how to setup FeedBurner?
Here’s a short video tutorial:
http://www.kineticbase.com/feedburner
www.kineticknowledge.com

End Results?
Widget Site
Presentation
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End Results?
The Subscriber Signup
Process & Verification
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End Results?
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Promotion Vehicles for
Subscription Signups
 Email Signatures
 Targeted Email Campaign
 Blog Post Signatures
 E-newsletters
 Your website
 Your Blog
 Traditional Marketing Media
www.kineticknowledge.com

Resource Links
 http://feedburner.google.com (FREE)
 http://www.feedblitz.com (paid service)
 http://www.aweber.com (paid service)
 http://www.kineticbase.com/feedburner (video
tutorial - FeedBurner Setup)
www.kineticknowledge.com