Beyond SEO:
Using Business Blogs for Automated
      Direct Email Marketing

              Kristen Veraldi
           Kine...
Blog Marketing Trio
 Search Engine Optimization (SEO)
 Brand Awareness & Reputation
  Management
 Direct & Permission-B...
Would you still blog
  if SEO was NOT
a marketing benefit?



      www.kineticknowledge.com
The Power of
        Permission-Based Marketing

   What is Permission Based Marketing?
     You don’t chase prospects, ...
OPPORTUNITY:

 Blogs can be used to foster and
 grow your permission-based
 email lists … Automagically!



            w...
“RSS” is the Key
 Really Simple Syndication
 All Varieties of Blogs have RSS Feeds
 Some blogs even offer feeds by:
  ...
RSS to Email

 Imagine being able to deliver your
 blog posts automatically to your
 subscriber’s email inboxes as you
 r...
FeedBurner: It’s Free!
   http://feedburner.google.com
   Subscription Statistics
   RSS to Email Services

 Anxious t...
End Results?
Widget Site
Presentation




                 www.kineticknowledge.com
End Results?
             The Subscriber Signup
             Process & Verification




  www.kineticknowledge.com
End Results?




  www.kineticknowledge.com
Promotion Vehicles for
         Subscription Signups
   Email Signatures
   Targeted Email Campaign
   Blog Post Signat...
Resource Links
   http://feedburner.google.com (FREE)
   http://www.feedblitz.com (paid service)
   http://www.aweber.c...
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Beyond Seo

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REBarCamp Denver Presentation Beyond SEO: Blog to Email Marketing

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Beyond Seo

  1. 1. Beyond SEO: Using Business Blogs for Automated Direct Email Marketing Kristen Veraldi Kinetic Knowledge www.kineticknowledge.com www.kineticknowledge.com
  2. 2. Blog Marketing Trio  Search Engine Optimization (SEO)  Brand Awareness & Reputation Management  Direct & Permission-Based Marketing www.kineticknowledge.com
  3. 3. Would you still blog if SEO was NOT a marketing benefit? www.kineticknowledge.com
  4. 4. The Power of Permission-Based Marketing  What is Permission Based Marketing?  You don’t chase prospects, they chase you  Prospects give you permission to market to them at will  Prospects expect to get hit with your messaging and will tolerate the exposure in trade for your value-added knowledge. www.kineticknowledge.com
  5. 5. OPPORTUNITY:  Blogs can be used to foster and grow your permission-based email lists … Automagically! www.kineticknowledge.com
  6. 6. “RSS” is the Key  Really Simple Syndication  All Varieties of Blogs have RSS Feeds  Some blogs even offer feeds by:  Category, Author, Search Term, Tag  Any RSS Feed you own can be used to provide subscription services www.kineticknowledge.com
  7. 7. RSS to Email  Imagine being able to deliver your blog posts automatically to your subscriber’s email inboxes as you release them …. www.kineticknowledge.com
  8. 8. FeedBurner: It’s Free!  http://feedburner.google.com  Subscription Statistics  RSS to Email Services  Anxious to learn how to setup FeedBurner? Here’s a short video tutorial: http://www.kineticbase.com/feedburner www.kineticknowledge.com
  9. 9. End Results? Widget Site Presentation www.kineticknowledge.com
  10. 10. End Results? The Subscriber Signup Process & Verification www.kineticknowledge.com
  11. 11. End Results? www.kineticknowledge.com
  12. 12. Promotion Vehicles for Subscription Signups  Email Signatures  Targeted Email Campaign  Blog Post Signatures  E-newsletters  Your website  Your Blog  Traditional Marketing Media www.kineticknowledge.com
  13. 13. Resource Links  http://feedburner.google.com (FREE)  http://www.feedblitz.com (paid service)  http://www.aweber.com (paid service)  http://www.kineticbase.com/feedburner (video tutorial - FeedBurner Setup) www.kineticknowledge.com
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