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Chapter 4 Notes
 

Chapter 4 Notes

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    Chapter 4 Notes Chapter 4 Notes Presentation Transcript

    • BS 150: Chapter 5
      Chapter 4: Revising Business Messages
    • What is Revising?
      Revising: improving the content and sentence structure of your message
      It may include adding, cutting, recasting, reformatting, and redesigning what you’ve written
      Proofreading: involves improving the grammar, spelling, punctuation, and mechanics of your messages
      The revision stage is your chance to make sure your message is clear, forceful, and readable
      In the revision process, look for shorter ways to say what you mean
    • Eliminating Flabby Expressions
      Turning out slim sentences and lean messages means that you will strive to “trim the fat”
      Example Flabby: Due to the fact that sales are booming, profits are good
      Example Trim: Because sales are booming, profits are good
    • Delete Unnecessary Introductory Words
      Another way to create concise sentences is to delete unnecessary introductory words
      Example: I am sending you this email to announce that a new manager has been hired
      More concise version: A new manager has been hired
    • Dropping Unnecessary There is/are and It is/was Fillers
      In many sentences the expressions there is/are and it is/was function as unnecessary fillers
      These fillers delay getting to the point of the sentence
      Recast the sentence
      Ex: There is only one candidate who passed the test
      Recast: Only one candidate passed the test
      Get rid of redundancies (convey a meaning more than once)
      Example: absolutely essential, adequate enough, each and every, exactly identical, combined together, etc.
    • Revising for Clarity
      Improve clarity through dumping trite business phrases and avoiding slang, jargon and cliches
      No stale expressions: “As per your request”, “Every effort will be made”, “In receipt of”, “With reference to”, “Please do not hesitate to”, “Thank you in advance”
      Jargon: special terminology that is peculiar to particular activities or professions (every field has its own special vocabulary)
      Slang: composed of informal words with arbitrary and extravagantly changed meanings; slang words go quickly out of fashion
      Cliches: expressions that have become exhausted by overuse; many cannot be explained,e sp. To those who are new to our culture
    • Revising for Vigor and Directness
      Clear, effective business writing reads well and is immediately understood
      You can strengthen the vigor and directness of your writing by unburying verbs, controlling exuberance, and choosing precise words
      Buried verbs: those that are needlessly converted to wordy noun expressions (such nouns often end in –tion, -ment, and –ance); avoid words like acquisition, establishment, and development
      Occasionally we show our exuberance with words such as very, definitely, quite, completely, extremely, really, actually and totally (overuse sounds unbusinesslike)
      Choose clear, precise words
    • Designing Documents for Readability
      Success document design improves readability, strengthens comprehension, and enhances your image
      Empty space on a page is called white space
      A page crammed full of text or graphics appears busy, cluttered and unreadable
      Margins determine the white space on the left, right, top and bottom of a block of type
      Business docs are most readable with left aligned text and ragged right margins
      When right margins are “ragged” – that is, without alignment or justification- they provide more white space and improve readability
    • Choosing Appropriate Typefaces
      A typeface defines the shape of text characters
      For most business messages, you should choose from serif or sans serif (ex: Times New Roman, Arial)
      Font: a specific typeface in a specific style
      Fonts include caps, boldface, italic, underline, outline and shadow
    • Numbering & Bulleting Lists for Quick Comprehension
      Improve the “skim” value of a message by adding high visibility vertical lists
      Numbered lists represent sequences; bulleted lists highlight items that may not show a sequence
      Headings help writers organize information and enable readers to absorb important ideas
    • Understanding the Process of Proofreading
      Proofreading before a document is completed is generally a waste of time
      Careful proofreaders check for problems in these areas: 1) Spelling, 2) Grammar, 3) Punctuation, 4) Names and numbers, and 5) Format (be sure that letters, printed memos, and reports are balanced on the page)
    • How to Proofread Complex Documents
      Print a copy, preferably double spaced, and set it aside for at least a day
      Allow adequate time to proofread carefully
      Be prepared to find errors
      Read the message at least twice
      Reduce your reading speed; concentrate on individual words rather than ideas
      Use standard proofreading marks
    • Homework
      Complete the Writing Improvement Exercises on pages 89-92 (#16-55)
      Read Chapter 5 and be prepared for a quiz on Chapter 5
      Be prepared for Individual Presentation # 2 (see the next slide)
    • Individual Presentation # 2
      You will be asked to present a 5-7 minute presentation on the following topic:
      In the beginning of Chapter 4, Ethics was discussed. Give a 5-7 minute formal presentation on Scenario 2: Training program (see page 74). In your presentation, discuss the pros and cons of this employee participating in the program to Hawaii. Be sure to express your thesis on whether or not the employee in question should go.
    • The End…
      Have a wonderful week!