Skills of Global Manager Meeting Goals, Motivating & E-Commerce Marketing in New Countries Finding the right Agent Implement & Execution Global Marketing Strategy Local Marketing Strategy Modes of Entry Expansion Paths Strategy Global Segmentation, Targeting, Positioning Local Customer Behavior Local Market Research Market Research Barriers to Entry Market Analysis Global Management Local marketing Foreign Entry Skills
International Product Lifecycle theory is based on past trends.
New Products will be first introduced in developed markets & exported worldwide, As the product matures, it will be manufactured in developing countries at a lower cost and imported to developed countries
E.g: It is advantageous for US to TV & concentrate on Computers
Going global will stretch and mold company resources into a globally effective marketing organization.
Global Managers will have to select the right entry strategies, decide on trade-offs between localization or global standardization to achieve the optimal local responsiveness and global scale of economies.
When Going global, it is better to take help from experts for market entry, market research & international Financing