• Like
  • Save
Doing Businessin Brazil
Upcoming SlideShare
Loading in...5
×
 

Doing Businessin Brazil

on

  • 11,370 views

 

Statistics

Views

Total Views
11,370
Views on SlideShare
11,339
Embed Views
31

Actions

Likes
1
Downloads
406
Comments
2

4 Embeds 31

http://www.slideshare.net 23
http://www.brazilbrokerage.com 4
http://translate.googleusercontent.com 3
http://www.gringojack.hostelgaleria13.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Doing Businessin Brazil Doing Businessin Brazil Presentation Transcript

    • Doing Business in Brazil
    • Brazil: Country Highlights
      • Brazil has the largest economy in South America
      • Brazil, along with India & China has highest rates of growth
      • Since 2000 Brazil accounts for 52% of FDI into South America, the 2 nd largest FDI receiver
      • In 2002 Brazil had the 12 th largest economy
      • Brazil is cofounder of Mercosur & a key promoter of FTAA – A champion of free trade
    • Brazil – Geographic Info
      • Brazil is 5 th Largest Country by Area
      • A land area of 8.5 million square Kms
      • A population of 172 Million
      • Equatorial weather with largest rain forest
      • Became a republic in 1889
      • Divided into 5 regions and 26 states
      • A country of immigrants – Europeans, Africans, Asians & pacific islanders
    • Population & Labor
      • In 2002, 24% of labor force employed in Agriculture, 56% in service sector & 20% in manufacturing
      • Population is migrating towards costal & urban centers, 81.7% of population live in cities
      • Brazil has 31 major metropolitan centers with population of greater than 1 million
    • Brazilian Economy
      • Brazil is an emerging industrial-service economy, Agriculture accounts for less than 10% of GDP
      • Brazil initiated Market reforms since 1990’s
      • Inflation has fallen to 9.3% (still high) in 2003 from 2,708% in 1993 – “Real Plan”
      • Real Plan was initiated to stabilize economy in the aftermath of Contagion
      • Real was devaluated in 2001 & IMF extended $41 Billion loan to bail Brazilian economy
    • Real Stabilization Plan
      • Real Stabilization Plan imposed a serious burden on Brazil’s growth
        • During 1990 to 2001 Brazil’s economy grew by 8% from US$465 Billion in 1991 to $504 Billion in 2001
        • In Contrast Chinese economy grew from $387 Billion in 1990 to $1.1 trillion in 2001
      • Brazil’s GDP declined in second half of 90’s
      • High interest rates & inflation is hurting growth
    • Economic Crisis of 2001
      • Real Stabilization plan imposed a high exchange rate against US Dollar to keep local prices under control
      • In 1999 nominal interest rates reached 45%, high debt level of 61% of GDP coupled with Asian Crisis & Mexican Peso crisis pressurized ‘Real’ to be devalued in 2001
        • $41 Billion loan from IMF in 2001
        • $15.7 Billion loan in 2002, additional $30 Billion standby loan in 2002
      • High debt levels makes Brazil dependent on FDI
    • Comparison with Source: World Bank database 2002 26 30.2 90.7 Total Debt Service (% of exports) $34.9B $157B $223.8B PV of External Debt 3.4 22.4 18.6 High Tech Exports in Billions of USD 30.8 30.0 14.4 Imports of Goods & Services/GDP 31.8 27.6 13.4 Exports of Goods & Services/GDP $16.1B $171.2B $61.7B Exports 3.8% 5.5% 7.4% Annual Inflation 2.9% 3.5% 11.8% Real Interest Rate 3.2 4.4 1.5 GDP % Growth 63.5 617.8 502.5 GDP in US$ Billion Chile Mexico Brazil
    • A fragile Economy
      • High levels of debt ($223.8 Billion) requires high debt servicing, 90.7% of exports
      • Brazil trails Mexico in terms of high tech exports & overall exports
      • Brazil had a lower growth rate all through 1990’s
      • Higher interest rates and inflation when compared to Mexico & Chile
    • Brazil’s Competitiveness
      • Brazil is ranked:
        • 46 th in Growth Competitiveness Index (GCI)
        • 35 th in Technology Index (TI)
        • 45 th in Public Institutions Index
        • 67 th in Macroeconomic Environment Index
      • Korea in Comparison is 21 st in GCI, 18 th in TI, 10 th in Macroeconomic Environment Index
      • Brazil has upside potential to increase its competitiveness given its natural resources
    • Brazil’s Factor Endowments
      • Brazil is rich in natural resources
        • Land, minerals, Water, Forests
      • Brazil has an advanced technology
        • telecom infrastructure
        • Skilled labor
        • Indigenous technology sector
        • Booming Biotech Industry
      • Brazil has established core sector
        • Leading producer of Aluminum & Steel
      • Brazil has a young & skilled population
        • Over 250,000 are enrolled in Graduate program in 2002
    • Technology Focus
      • Import Substitution program created a strong local industry
      • Government encouragement of Aerospace, biotechnology sectors has built strong tech sector
      • Brazil has built a strong engineering, Automobile, Aerospace industry
    • Firm Strategy and Rivalry
      • Liberalization in 90’s and FTA agreements increased competitiveness of local firms
        • Eg: Number of Auto models has increased from 40 to 400
        • MNC’s, Local firms compete for customers with more than 70,000 consumer products
      • Intense Rivalry at home market has helped firms like Norberto, Embraer Odebrecht etc to compete globally
    • Related & Supporting Industry
      • Brazil’s Auto & Engineering industry is benefited by steel, rubber & auto parts industry
      • Brazil has a strong Agribusiness sector with chemicals, pesticides, seeds etc
      • A strong higher education system supplies industry with talented employees
    • Demand Conditions
      • A strong home demand exists in Brazil
      • A population of 172 Million
      • A strong demand for consumer products, Autos etc at home supports expansion abroad by Brazilian companies
      • Free Trade Area agreement with other South American countries creates a larger market
    • FDI in Brazil
      • Brazil attracts large amount of FDI
        • $117 Billion in FDI from 1995-2000
      • US is the largest investor – Over 40% of FDI
      • MNC’s are the major source of FDI
      • 80% of Fortune 500 firms have invested in Brazil
      • Government policies favor FDI & has abolished state monopolies
        • Predictable & transparent rules reduces red tape
    • FDI Incentives
      • Government incentives encourage FDI
        • 70% of FDI are in services, 28% in manufacturing
        • Low wages & skilled labor availability
        • 34% of banking is done by MNC banks
      • Investments in Amazon region, Northeast region is tax exempt
      • Export Processing Zones created to promote FDI and exports
      • Investments in technology sector is exempt from income tax and has several other benefits
    • Foreign Trade
      • Since 1990, Brazil has enacted radical changes in foreign trade policies
        • Computerized trade documentation
        • Lowering of tariffs to 5-32%
      • Custom clearance is still cumbersome
      • Restrictions on import of used cars, machinery & consumers products exist
      • Import of food & drug products require government clearances
      • Government purchases favors local production
      • Import restrictions on services
    • Free Trade Champion
      • Founder Member of Mercosur (South American Free Trade area)
      • Active in promotion & creation of FTAA
      • FTAA will boost exports from Brazil
      • Brazil exports $60 billion worth goods to US in 2002
        • Steel, Chemicals, Soy, Paper & pulp, coffee etc
      • US accounts for 24% of Brazil’s exports, Argentina accounts for 10%
      • Brazil contributes just 0.9% of global trade
    • Infrastructure - Transportation
      • Infrastructure varies largely based in economic disparities
        • Urban centers in South & South east have good facilities
        • Rural areas are quite undeveloped
      • Road transportation accounts for 63% freight
        • 1.7 million kms of roads, only 10% is paved
      • Rail transport is very limited
        • Only 28,000 Kms
      • Air & Waterways are still developing
    • Infrastructure - Telecom
      • Telephone services was privatized in 1990’s
      • High growth seen in cellular networks
        • 29.2 million Cell phones
      • Less than 3% of population have internet access.
        • Digital divide is a major problem
        • E-Commerce is developing slowly
    • Infrastructure - Power
      • Installed capacity of 65,000 MW – Mostly Hydroelectric
      • Power shortages exist
      • Building new gas based power plants
      • Experimenting with Ethanol – A sugarcane byproduct as fuel
      • Bolivia-Brazil Gas pipeline will help ease energy shortages by supplying 30 million cubic meters per day
    • Consumer Markets
      • Consumer expenditure in year 2002 was $300 billion! – Largest in S.America
      • Sao Paulo region alone accounted for $96 billion
      • Rio de Janeiro accounted for $35 billion
      • Unequal income distribution is hampering consumer sales
      • Only 17.4% of population have bank accounts
        • About 30 million people
      • Rural consumption is very low
    • Consumption patterns
      • Class A & B – Upper class & Upper middle class accounts for 52% of consumption
        • Class A & B make 10 times or more of the minimum wages
      • Class C consumers ( 4-10 times the minimal wages) account for 28% of consumption
      • Class D & E ( 1-3 times the minimum wages) account for the rest 20%
      • Local products, Local brands concentrate on Class C & lower consumers (30% of market)
    • Privatization
      • Brazil had a huge state owned enterprises
      • Privatization started in 1990’s raised $105 billion
    • Culture
      • Brazil is multi-cultural with Africans, Arabs, Europeans & Native Americans
      • As a whole Brazilians favor conciliation and tolerance
      • Avoid direct confrontation and are good hosts
      • Pay importance to relationships
      • Value family ties but are individualistic
      • Brazilians take time to trust foreigners
      • Facial gazing & touching is common
    • Culture and Business
    • Hot Sectors – Oil & Gas
      • Investments is encouraged in hot sectors which offers excellent opportunities for investors
      • Oil & Gas Exploration & drilling
        • State owned enterprise Petrobras has 49% market share, Private sector controls the rest
        • 15% growth rate, contributes 5.7% of GDP
        • Opportunities in offshore drilling, offshore equipment, and services
        • Rising energy demand promises good returns
        • Oil & Gas equipment market is estimated at $6 billion
    • Hot Sectors – Banking
      • Inadequate banking services offers excellent opportunity in retail banking
        • About 60 million bank accounts currently exist
        • 6 MNC banks have 33% of market share
      • Banking sector accounts for 8.6% of GDP
      • Increasing middle class will attract more retail banks
      • Market for financial services is growing
    • Hot Sector - Automobiles
      • Brazil’s transportation sector depends on roads
      • Brazil has about 15 car manufacturers
      • Low cost labor and high quality is promoting auto parts industry primarily for exports
      • 2002 revenues in auto parts exports was $11 billion
      • MNC’s control 69% market share Auto parts
    • Hot Sector – Pharmaceuticals
      • Brazil is the largest market for Pharmaceuticals – 2002 market was $5.2 Billion
      • Imports $2.5 Billion worth of medicines and drugs
      • Generic drugs are gaining popularity and accounts for 30% of the market
      • MNC investments are for generic drugs
    • Hot Sector – Power & Telecom
      • Brazil’s expansion in gas based power plants has created a market for electric power equipment - $2Billion a year
      • Alternatives such as renewable sources such as solar power equipment is being encouraged
      • Privatization is enabling a fast growth in telecom sector
        • Currently, 40 million land lines, 29 million cell phones
        • Total revenues of $8 Billion
    • Hot Sector - Retailing
      • Brazil has a sophisticated retail sector with self service type stores and giant retailers like Wal-Mart & Carrefour etc.
      • FDI in retail sector was $1.6 billion in 2001
      • Brazil’s retailing sector is no par with US and Europe
      • Opportunity exists in food retailing and targeting class C consumers
      • A strong TV media helps advertisers and FDI in TV & other media is encouraged
    • IT Services & Computers
      • Brazil lags other countries in IT infrastructure, computer usage and Internet access
      • Government encouragement will help grow IT sector
      • Sales of computers and IT related goods and services is estimated to be $14 billion in 2003
      • Digital divide (caused by wide disparity in income levels) is pulling down Brazil’s IT sector
    • Closing Thoughts
      • Brazil is a country of contrasts.
        • A high tech industry in Aviation, deep sea oil exploration, machinery etc
        • Yet 34% of population live below poverty line
        • Income disparity is very high
      • Economic liberalization is driving the economy
        • Increasing the fiscal discipline, controlling inflation, & lowering deficits is the key for economic stability
        • Higher Social investments in education and health care is needed
        • Government is also pursuing spending plans to increase wages, aid to farmers
      • Brazil’s current economic growth and stability can be upset by:
        • High spending plans which is ballooning domestic debt
        • High real interest rates in hampering investments
        • Pension fund & tax reforms are urgently needed
      • Globalization and exports are key for Brazil’s economy
      • Brazil needs to address the medium term economic issues for future success