Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?  Drupal Summit Genk 2...
What to expect <ul><li>3 uncomfortable questions
Basic tools of a lean startup
The ultimate minimal viable product machine
GOAL:
a  starting  point to lean startup methodologies </li></ul>
Attending “Drupal: the ultimate customer development tool!” by @kvantomme #custdev #drupalsummit
Kristof Van Tomme Belgian Bio-engineer Pronovix Drupal architect Entrepreneur PM of the Drupal Association Hungarian conne...
sss 3 uncomfortable questions
sss Do you know what your customers really want?
sss And your customers?  Do they know themselves?
sss Really?
sss Run your project as a  lean startup
aaa sss What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL
aaa sss Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq
sss Even if you don't want to build a business...
Lean startup Agile/Lean = Shorter feedback loops => Maximize learning
aaa sss Customer development = Get out of the building!
aaa sss The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/k...
aaa sss Pivots allow a startup to move into a more interesting market while staying grounded in previous experience
Aaa sss The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups mov...
What type of startup are you? <ul><li>Automizer
Social transformer
Integrator
Challenger </li></ul>
sss What is your goal? Get rich; build an awesome product OR  change the world ? ?
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Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?

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In this presentation I want to share with you the aha moment I got when I first read about customer development, minimal viable products, pivots and the business model canvas. After introducing these concepts I'll also explain why these methodologies are universally useful and can be applied to any product/service, in both business and governmental/not for profit settings. I'll finish the talk explaining how Drupal can be used as the ultimate minimal viable product machine to make sure you build something your customers will actually want.

This session would be an adaptation of the lean startup session I gave a Drupalcon London:
http://london2011.drupal.org/conference/sessions/building-your-drupal-products-right-way-customer-development-and-business-model-

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Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?

  1. 1. Drupal: the ultimate customer development tool! Do you know what your customers really want? Really? Drupal Summit Genk 2011
  2. 2. What to expect <ul><li>3 uncomfortable questions
  3. 3. Basic tools of a lean startup
  4. 4. The ultimate minimal viable product machine
  5. 5. GOAL:
  6. 6. a starting point to lean startup methodologies </li></ul>
  7. 7. Attending “Drupal: the ultimate customer development tool!” by @kvantomme #custdev #drupalsummit
  8. 8. Kristof Van Tomme Belgian Bio-engineer Pronovix Drupal architect Entrepreneur PM of the Drupal Association Hungarian connection Techno-optimist Biotech Drupal evangelist Husband and Father Strategist CEO PM Drupal Association DITA
  9. 9. sss 3 uncomfortable questions
  10. 10. sss Do you know what your customers really want?
  11. 11. sss And your customers? Do they know themselves?
  12. 12. sss Really?
  13. 13. sss Run your project as a lean startup
  14. 14. aaa sss What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL
  15. 15. aaa sss Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq
  16. 16. sss Even if you don't want to build a business...
  17. 17. Lean startup Agile/Lean = Shorter feedback loops => Maximize learning
  18. 18. aaa sss Customer development = Get out of the building!
  19. 19. aaa sss The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/kmZs4P
  20. 20. aaa sss Pivots allow a startup to move into a more interesting market while staying grounded in previous experience
  21. 21. Aaa sss The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups move through
  22. 22. What type of startup are you? <ul><li>Automizer
  23. 23. Social transformer
  24. 24. Integrator
  25. 25. Challenger </li></ul>
  26. 26. sss What is your goal? Get rich; build an awesome product OR change the world ? ?
  27. 27. aaa sss Got a product idea? How many minimum viable products (MVP) can you build TODAY?
  28. 28. http://en.wikipedia.org/wiki/File:Insect_anatomy_diagram.svg sss Like insects, Drupal is built on a highly adaptable all-terrain platform
  29. 29. Drupal is great at MVP's <ul><li>Registration form
  30. 30. Webform
  31. 31. Ultrafast prototype (Views+CCK)
  32. 32. Service links (for virality)
  33. 33. There's a module for that </li></ul>
  34. 34. aaa sss Drupal Gardens is the ultimate Minimum Viable Product factory www.drupalgardens.com
  35. 35. sss Conclusion
  36. 36. 4 must-do's after this presentation <ul><li>Fill out a business model canvas
  37. 37. Read the Startup Genome Project report
  38. 38. Figure out what kind of project/company you are/want to be
  39. 39. Start building Minimal Viable Products ... NOW! </li></ul>
  40. 40. Twitter @kvantomme LinkedIn be.linkedin.com/in/kvantomme [email_address]

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