social media marketing.
     [in plain english]
HI, I’M KRISTEN,
PRINCIPAL DIGITAL STRATEGIST AT THINQ
(THE STRATEGY ARM OF MARKET UNITED).




                       CON...
THE GROWTH OF SOCIAL MEDIA HAS
CHANGED THE MARKETING LANDSCAPE.
BUT THERE’S MORE
  TO IT THAN JUST
      CREATING A
COMPANY PROFILE
   ON THE LATEST
       PLATFORM.
BECAUSE PLATFORMS CAN QUICKLY BECOME
IRRELEVANT & OBSOLETE.
IT’S NOT EVEN
SO MUCH ABOUT
ANTICIPATING
THE NEXT BIG THING.
AS IT IS ABOUT RETHINKING
MULTIPLE FACETS OF YOUR BUSINESS.
SOCIAL MEDIA WORKS BEST WHEN IT’S USED
AS PART OF A HOLISTIC DIGITAL APPROACH.
1.USE SOCIAL MEDIA TO COMMUNICATE
  WITH YOUR CUSTOMERS.
2.AS WELL AS YOUR EMPLOYEES.
3.SOCIAL MEDIA IS A GREAT CHANNEL
  FOR PROVIDING CUSTOMER SERVICE.
4.AND RECRUITING NEW TALENT.
5.SOCIAL MEDIA WAS MADE
    FOR COLLABORATION.
6.AND LET’S NOT FORGET ABOUT CRM.
7.SOCIAL MEDIA ENABLES YOU TO
  MANAGE YOUR REPUTATION.
8.AND HARNESS COMMUNITY KNOWLEDGE.
9.SOCIAL MEDIA FOSTERS INNOVATION.
10.AND ALLOWS YOU TO FIND OUT
 WHAT YOUR CUSTOMERS REALLY THINK.
SOCIAL MEDIA IS MEASURABLE,
BUT NOT SO MUCH IN THE TRADITIONAL SENSE.
THINK ENGAGEMENT RATHER THAN REACH,
QUALITY OVER QUANTITY.
 friends                         inbound links
           socia...
IF YOU CREATE UNIQUE BRAND EXPERIENCES,
                              ADD VALUE,
 EXCEED YOUR CUSTOMERS’ EXPECTATIONS -
  ...
CONNECT:
EMAIL: KRISTEN@THINQDIGITAL.COM.AU
BLOG: HTTP://THINQDIGITAL.COM.AU
TWITTER: @KVANG
SLIDESHARE: HTTP://SLIDESHARE...
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social media marketing [in plain english]

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Practical business applications of social media - without vague theoretical hubbub.

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social media marketing [in plain english]

  1. 1. social media marketing. [in plain english]
  2. 2. HI, I’M KRISTEN, PRINCIPAL DIGITAL STRATEGIST AT THINQ (THE STRATEGY ARM OF MARKET UNITED). CONNECT: TWITTER.COM/KVANG THINQDIGITAL.COM.AU SLIDESHARE.NET/KVANG
  3. 3. THE GROWTH OF SOCIAL MEDIA HAS CHANGED THE MARKETING LANDSCAPE.
  4. 4. BUT THERE’S MORE TO IT THAN JUST CREATING A COMPANY PROFILE ON THE LATEST PLATFORM.
  5. 5. BECAUSE PLATFORMS CAN QUICKLY BECOME IRRELEVANT & OBSOLETE.
  6. 6. IT’S NOT EVEN SO MUCH ABOUT ANTICIPATING THE NEXT BIG THING.
  7. 7. AS IT IS ABOUT RETHINKING MULTIPLE FACETS OF YOUR BUSINESS.
  8. 8. SOCIAL MEDIA WORKS BEST WHEN IT’S USED AS PART OF A HOLISTIC DIGITAL APPROACH.
  9. 9. 1.USE SOCIAL MEDIA TO COMMUNICATE WITH YOUR CUSTOMERS.
  10. 10. 2.AS WELL AS YOUR EMPLOYEES.
  11. 11. 3.SOCIAL MEDIA IS A GREAT CHANNEL FOR PROVIDING CUSTOMER SERVICE.
  12. 12. 4.AND RECRUITING NEW TALENT.
  13. 13. 5.SOCIAL MEDIA WAS MADE FOR COLLABORATION.
  14. 14. 6.AND LET’S NOT FORGET ABOUT CRM.
  15. 15. 7.SOCIAL MEDIA ENABLES YOU TO MANAGE YOUR REPUTATION.
  16. 16. 8.AND HARNESS COMMUNITY KNOWLEDGE.
  17. 17. 9.SOCIAL MEDIA FOSTERS INNOVATION.
  18. 18. 10.AND ALLOWS YOU TO FIND OUT WHAT YOUR CUSTOMERS REALLY THINK.
  19. 19. SOCIAL MEDIA IS MEASURABLE, BUT NOT SO MUCH IN THE TRADITIONAL SENSE.
  20. 20. THINK ENGAGEMENT RATHER THAN REACH, QUALITY OVER QUANTITY. friends inbound links social mentions sentiment themes views authority registrations passalong value share of voice inbound links traffic installs user-generated content
  21. 21. IF YOU CREATE UNIQUE BRAND EXPERIENCES, ADD VALUE, EXCEED YOUR CUSTOMERS’ EXPECTATIONS - THEY WILL PASS IT ALONG FOR YOU. THEY WILL PASS IT ALONG FOR YOU.
  22. 22. CONNECT: EMAIL: KRISTEN@THINQDIGITAL.COM.AU BLOG: HTTP://THINQDIGITAL.COM.AU TWITTER: @KVANG SLIDESHARE: HTTP://SLIDESHARE.NET/KVANG IMAGE CREDITS: SLIDE 3: HTTP://WWW.HUBSPOT.COM/ SLIDE 4: HTTP://WWW.HUBSPOT.COM/ SLIDE 5: HTTP://TWITTER.COM/LISAFRAME/ SLIDE 6: HTTP://GEEKANDPOKE.TYPEPAD.COM/ SLIDE 7: HTTP://LIQUIDBRANDEXCHANGE.COM/ SLIDE 8: HTTP://WWW.FLICKR.COM/PHOTOS/KEATSTER/ SLIDE 19: HTTP://WWW.FLICKR.COM/PHOTOS/JEK-A-GO-GO/

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