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From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
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From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level

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Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the …

Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the next level, or risk growing apart.

Published in: Business, Technology
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  • 1. From Conversationto ConnectednessTaking the Brand/ConsumerRelationship to the Next Level
  • 2. HELLOMy name is Kristen (@kvang)
  • 3. The art of3 courtship © 2011 Hatchd Communication Design // hello@hatchd.com.au
  • 4. the honeymoon period
  • 5. Why do consumers say they bailed?1. The company posted too frequently2.My feed became overrun with marketing posts3.The content became repetitive or boring
  • 6. The Relationship Cycle the chaseeffort time
  • 7. The Relationship Cycle honeymooneffort time
  • 8. The Relationship Cycle “comfortable”effort time
  • 9. Let’s be honest,No one wants to date forever.
  • 10. photography INTERACTIVE DISPLAYS EVENTS Local mobileqr Codes Gamification Augmented reality Location-based services
  • 11. Localmobile Social
  • 12. Localmobile Social The sweet spot
  • 13. Thank you And good luck.

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