why social media matters to business (ADMA week 5 presentation)

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  • 1. why social media matters to business {ADMA week 5 lecture}
  • 2. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  • 3. TWO THIRDS OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 IMAGE SOURCE: HTTP://WWW.FLICKR.COM/PHOTOS/JJELENBAAS/19388944/
  • 4. VISITING SOCIAL SITES* HAS BECOME THE 4 TH MOST POPULAR ONLINE ACTIVITY. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 ...MORE SO THAN PERSONAL EMAIL. *SOCIAL NETWORKS AND BLOGS
  • 5. 3 OUT OF 4 AUSTRALIANS VISITED A SOCIAL NETWORKING SITE IN JUNE 2009, WHICH EQUATES TO NEARLY 9 MILLION PEOPLE. - COMSCORE PRESS RELEASE, AUGUST 2009
  • 6. HOWEVER, THE MORE STAGGERING INCREASE IS IN THE AMOUNT OF TIME PEOPLE SPEND ON SOCIAL SITES. SOCIAL MEDIA IS CHANGING THE WAY PEOPLE SPEND THEIR TIME ONLINE. IMAGE SOURCE: HTTP://WWW.FLICKR.COM/PHOTOS/LWR/60496147/
  • 7. GLOBALLY, FROM DECEMBER 2008 TO DECEMBER 2009, THE TOTAL AMOUNT OF TIME SPENT ON FACEBOOK INCREASED BY 566%. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 AND LOCALLY, AUSTRALIANS SPENT 64,470,750 HOURS ON FACEBOOK LAST OCTOBER. (AVERAGE TIME PER PERSON = 7 HOURS 55 MINUTES 44 SECONDS.) - NIELSEN NETRATINGS, OCTOBER 2009
  • 8. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  • 9. UTILITIES OF SOCIAL MEDIA 1 PUBLIC RELATIONS
  • 10. UTILITIES OF SOCIAL MEDIA 2 CUSTOMER SERVICE
  • 11. UTILITIES OF SOCIAL MEDIA 3 BRAND ADVOCACY
  • 12. UTILITIES OF SOCIAL MEDIA 4 LISTENING & FEEDBACK
  • 13. UTILITIES OF SOCIAL MEDIA 5 SEO
  • 14. UTILITIES OF SOCIAL MEDIA 6 THOUGHT-LEADERSHIP
  • 15. UTILITIES OF SOCIAL MEDIA 7 PRODUCT DEVELOPMENT
  • 16. UTILITIES OF SOCIAL MEDIA 8 RECRUITMENT
  • 17. UTILITIES OF SOCIAL MEDIA 9 CUSTOMER ACQUISITION 40,308 INVITATIONS WERE SENT AND RESULTED IN 8,549 NEW USERS.
  • 18. registrations virality sentiment views friends MEASUREMENT & ROI authority conversations installs subject sales
  • 19. OBJECTIVE METRIC DEFINITION TOTAL CONVERSATIONS VOLUME OF CONVERSATIONS ACROSS BLOGS AND TWITTER AUTHORITY VOLUME OF LINKS ON BLOGS LINKING BACK TO THE CAMPAIGN INBOUND BLOG LINKS MICROSITE TOTAL # OF USER-GENERATED-CONTENT (TWEETS, FLICKR IMAGES, TOTAL USER-GENERATED CONTENT BLOG POSTS) ENGAGEMENT TOTAL USER-ENGAGEMENTS TOTAL # OF PHOTO VIEWS, VIDEO VIEWS, FACEBOOK PROFILE VIEWS TRAFFIC PERCENTAGE OF TRAFFIC FROM SOCIAL DOMAINS DEMAND INCOMING TRAFFIC FROM SOCIAL DOMAINS WHICH CONVERTS TO A SALES SALE PERCENTAGE OF NEGATIVE, NEUTRAL AND POSITIVE CONVERSATIONS SENTIMENT ABOUT THE BRAND REPUTATION THEMES TOP THEMES OF CONVERSATIONS RELATED TO THE BRAND
  • 20. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  • 21. BLUEFLY: FASHION DECISION 2008
  • 22. M·A·C COSMETICS: SENIOR ARTISTS TWEETS
  • 23. MURDOCH UNIVERSITY: FREETHINKERS BLOG