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The story of Authentic Taste and how to built an eCommerce website at the lowest cost possible, but with great results.

The story of Authentic Taste and how to built an eCommerce website at the lowest cost possible, but with great results.

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  • 1. Authentic Taste – a quest for the perfect online recipe Kenny Van Beeck 12 October 2011
  • 2. About Authentic Taste
    • French & Italian delicacies
    • Authentic & artisanal products
    • Direct import & sale
    • eCommerce & tastings
    • Personal contact & advice
    12 October 2011 |
  • 3. Authentic Taste - marketing approach
    • Online:
    • Website & recipe blog
    • Facebook page
    • eNewsletters
    • Facebook ads
    • Google ads
    • Offline:
    • Gastronomical tastings
    12 October 2011 |
  • 4. The real challenge?
    • How to sell a premium delicacy without you to be able to:
    • Taste it
    • Smell it
    • Knowing it
    • Knowing how to use it
    • … at the lowest possible business investments
    • Let’s find out !!
    12 October 2011 |
  • 5. The website – Weebly.com
    • Hosting incl.
    • CMS driven
    • Mobile ready
    • Paypal integration
    • Blog & social plugins
    • Budget: $ 35 / year
    12 October 2011 |
  • 6. Online payment – Paypal.com
    • Payment management
    • Order follow-up
    • Standard plug-in on Weebly
    • Budget: 3,4 % per transaction
    12 October 2011 |
  • 7. The website – Results
    • Past 6 months
    12 October 2011 |
  • 8. Facebook page
    • Budget: free
    12 October 2011 |
  • 9. Facebook page – Results
    • Conclusion
    • Facebook & Facebook page scores above average site results
    • Facebook is mainly a loyal audience
    12 October 2011 |
  • 10. eNewsletters – EmailGarage.com
    • Profile management
    • Full reporting
    • Site integration
    • Transaction scenarios
    • Budget: 70 EUR / year
    12 October 2011 |
  • 11. eNewsletters – Results
    • Conclusion
    • eNewsletters are scoring above general market benchmarks.
    12 October 2011 |
  • 12. Facebook ads - Results
    • Conclusion
    • CTR are above average
    • Mainly new visitors, with high bounce rates
    • Budget: 259,59 EUR
    12 October 2011 |
  • 13. Google ads - Results
    • Conclusion:
    • Expensive vs return
    • This was a one day budget (45 minutes)
    • High interest without conversion
    • Budget: 573,59 EUR
    12 October 2011 |
  • 14. DayOfTheWebshop- Results
    • Conclusion:
    • A one day event
    • Scores above all site averages
    • Good results vs investments
    • Overall good media exposure
    • Cost per visit between FB and Google Ads
    • Budget: 200,00 EUR
    12 October 2011 |
  • 15. Authentic Taste – mkt timeline 12 October 2011 | Google adds LinkedIn announcement DagVanDeWebshop Facebook Adds
  • 16. The financial marketing impact
    • Website development: $ 35 – 26,00 EUR
    • Paypal transactions: 35,00 EUR
    • Newsletters: 70,00 EUR
    • Facebook ads: 250,90 EUR
    • Google ads: 573,59 EUR
    • Dagvandewebshop: 200,00 EUR
    • Total online budget: 1.155.49 EUR
    • Tastings china : 486,23 EUR
    • Bisiness cards: 120,00 EUR
    • Total offline budget: 606,23 EUR
    12 October 2011 | Total budget 1.761,72 EUR
  • 17. The Authentic Taste revenue
    • 15.843 EUR
    12 October 2011 |
  • 18. The catch - 
    • We got 3 direct online sales orders !!
    • The rest came out of tastings & networking
    12 October 2011 |
    • Conclusion:
    • No taste
    • No smell
    • No touch
    • … No online sale
  • 19. Thank you
    • eTale BVBA
    • K enny Van Beeck
    • [email_address]
    • tel + 32 476 29 95 49
    • http://www.etale.be
    • http://www.linkedin.com/in/kennyvanbeeck
    • http://twitter.com/Kvanbeeck