Removing Friction
aka being Easy to do Business with
& be Talked About

Be easy to explore
~ less clicks is good, very good, $100,000.00 good
~ simple is quicker, know anyone with an iPhone?
~ less > more, see above
~ don’t make me think, too much

Be easy to talk about
~ encourage sharing
~ be social, your clients expect it
~ tell your story with compelling, shareable media
~ one vs many

Be easy to work with
~ Do you enjoy explaining ftp to clients?
~ Do they enjoy learning it?
~ basecamphq.com : learn it, love it, your clients will too
~ Use the cloud & be accessible

Be easy to update
~ Where’s our web designer this week?
~ A CMS is good
~ Your data + CMS = Your Design
~ Let the intern update the website

Sometime!s my socks don!t match
~ But I am up and running
~ Perfect takes too much time
~ Better to start than plan the perfect start
~ Your clients won’t notice your socks anyway
~ Timeline, why not launch something today?

The Begin
kuzmanich.posterous.com