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    The Adobe Flash Platform The Adobe Flash Platform Presentation Transcript

    • The Adobe® Flash® Platform in the Enterprise One Web, Any Device© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Users who find a web site difficult to use will simply switch to one that isn’t.“Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Strategic customer-facing RIAs increase revenue and reduce costs Engaging, informative, self-service-oriented RIAs encourage customers to  Stay on your site longer  Explore more options  Complete more online transactions  Spend more money  Recommend the site to others  Return more often “…even modest improvements in online customer experiences can Well-designed customer-facing RIAs boost revenue gains by $117 can million to $311 million per year -- due to additional purchases,  Increase online sales up to 30%* reluctance to switch, and  Increase conversions, cross-channel likelihood of recommending to sales, and upsells by up to 40%* colleagues and friends.”  Reduce contact center / telephone – Forrester “Customer Experience Boosts agent calls up to 20% annually* Revenue” by Bruce D. Temkin, June 22, 2009* Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Despite advances in IT, most enterprises still have the same basic problem: Making sound business decisions requires complete, contextual and accurate data visualized in a manner that makes sense to the L.O.B. owner…Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • RIAs help businesses save money by enhancing employee productivity Used internally, RIAs can help the enterprise  Unite key data from disparate sources  Increase employee productivity  Reduce data entry time up to 40%  Improve accuracy  Save time  Reduce operating expensesRead More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Platform is the leading solution for rapidly building RIAs Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Creative Suite ColdFusion Analytics & Optimization http://www.adobe.com/flashplatform© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Platform integrates with existing technology stacks The Flash Platform leverages data from any back-end system and exposes it in a rich, easy to use user experience. CLIENT APPLICATION TIER DESIGN & DEVELOPMENT TOOLS Creative Flash Player AIR Browsers Suite Flash Professional HTTP/S, Sockets, AMF, RTMP, SOAP, WS*, SMTP, REST, … Flash Catalyst Flash SERVICES TIER Builder 3rd Party Flex Flash Platform Flash Media Framework LiveCycle Services Services Server Family RESOURCE TIER ECM Message EIS Databases Directories SAP… Repository Queues© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • The world’s leading software companies use Flash Platform in their products 8 out of companies in finance, healthcare, and consumer electronics the top 10 industries use the Flash Platform for their business applications Financial Government  Berliner Sparkasse  Argentine National Social Technology Manufacturing Security Administration  E*Trade Germany  Allurent  Chrysler  Canadian Department of  Investment Café Foreign Affairs  Cisco Systems  Integrated Industrial Information (I-Cubed)  KBC Securities  London Borough of  Google Southwark  Philips Lighting  NASDAQ  HP  The Ministry of Finance,  Sony Ericsson Mobile  optionMonster  Marathon Technologies Communications Publishing Poland  Standard Chartered Bank  Nokia  Conde Nast  National Park Service  BNP Paribas Assurances,  Oracle  Disney Publishing Worldwide  NATO  MAAF Assurances  Salesforce.com  MFG.com  U. S. Department of  Gaselys Homeland Security  SAP  National Geographic  Sharp Electronics  The New York Times Entertainment Services  Herff Jones, Inc.  BBC  ESRI Telecommunications  Scientific Voice  DirectTV  FedEx  Verizon  eBay  AOL  Yahoo!  BroadSoft  Discovery Channel  Geodis  Deutsch Telekom Healthcare  Universal Pictures  Mediamétrie  France Telecom  American Cancer Society  Atlantic Records  Orange Vallée  Janus  Nickelodeon  Virgin Mobile  Finetune  CANAL+  M6 Replay  Pikeo© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Common use cases for RIAs across various industries Customer self-service applications  Intuitive, guided self-service applications lower costs, increase visibility and usage while increasing overall customer satisfaction  Guided selling applications increase ASP and revenues, while reducing errors and returns driving down costs Data visualization  Rich, interactive data visualization simplifies complex data and leads to faster decision making  Dashboards enable real time pulse of critical business metrics© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • NASDAQ Enabling stock market participants to replay, understand, and explain market events at any point in time Challenge  Manage and deliver trading data in relevant, interactive ways  Give users instant insight into extremely detailed trading activity in the market at any time during the day Solution: Market Replay RIA  Adobe AIR  Adobe Flex  Amazon S3 Results “There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading  Delivers valuable data analysis at a lower cost to data on the desktop enables NASDAQ to everyone involved deliver valuable data analysis at a lower cost to everyone involved.”  Enables investors and brokers to replay market events Randall Hopkins and review historical data in simulated real-time Vice president, NASDAQ Market Data© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • SAP Transforming business data into rich, interactive dashboards and data presentations– without programming Challenge  Accelerate new product innovation and user adoption of Business Intelligence (BI) tools through dynamic, impactful user experiences Solution: Xcelsius software  Adobe AIR  Adobe Flash Builder  Adobe LiveCycle Data Services ES Results  Accelerated product development from years to months “With BI tools based on the Flash Platform,  Improved BI analysis business users can quickly access and  Drove increased adoption of BI solutions across analyze enterprise data to better understand the business without assistance from IT or enterprises business analysts.” James Thomas Vice President of Product Marketing, SAP BusinessObjects© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • FedEx Connecting customers to shipment tracking information online and offline Challenge  Improve customer access to shipment tracking information, online as well as on the desktop Solution  Adobe AIR  Adobe Flex Results  Delivered consistent customer experience online and offline  Enabled easy-to-use, always on, branded tracking method  Increased development productivity by almost 50% “… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.” Aitza Anderson, product manager, FedEx© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Platform is recognized and endorsed by industry analysts, publications, and developers “From Adobe, the “most 2009 Editors Choice Awards admired computer software The Dozen most influential company” vendors in enterprise IT for Fortune Magazine, 2010 2009 Intelligent Enterprise, 2009 Adobe ranked “Strong Positive” “Best Rich Internet Platform” Marketscope for Ajax technologies InfoWorld, 2009 & Rich Internet Application Platforms, 2009 “Adobe is best for [firms] 3.5 million Flash Platform looking to completely developers transform their web experiences.” Evans Data Corp, 2009 Forrester© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Player is the world’s most pervasive software of Internet-connected PCs worldwide have of top 20 smart phones will Flash Player installed support Flash Player this year develop using the of Alexa 100 top Flash Platform websites use Flash Player penetration rate in of web games are enterprises - delivered using Flash Player Forrester of enterprise professionals will seek Flash Platform development skills in 2010 – Society of Digital Agencies© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Companies use Adobe AIR to deliver RIAs outside the browser AIR runtime installations AIR SDK installations Installations of Adobe AIR within one year of release Applications in the Adobe AIR Marketplace© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Supported by communities, programs, and partners 3.5 million developers PARTNERS TECHNOLOGIES PROGRAMS COMMUNITIES 150+ supporting technologies to CAIRNGOR help in application M and project development ADOBE OPEN SOURCE (opensource.adobe.com) 1,000+ global and regional  Frameworks  More than 70 Open  337 User Groups system integrators, ISVs, Screen Project worldwide  Performance and load and VARs members testing 52 Adobe Agency  Tooling plug-ins Partners, including the top digital agencies  Pre-built components 250+ training partners  Product extensions, functions and code © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. All external content and images pending approvals.
    • Get started and learn the Flash Platform  Adobe Developer Connection  Flex Developer Center  Learn Flex in a Week  Free online video tutorials  More than 335 user groups  Adobe TV  Tour de Flex  Support programs  More than 250 training partners© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Experienced developers say it’s fast and simple to get started “Without any prior knowledge of Flex and “In just a day or two, developers were Flash, we built our application in less than able to start working within the Flex two weeks. The integration between Java Builder IDE. I challenge anyone to be and Flex is super simple and getting able to do that with other solutions.” started with Flex is just a walk in the park.” Nick Collins Leftie Friele Senior Flex Developer, Wilson Ezmo “If I tried to write this application in C, it “The sheer amount of time I save not would take five times longer just to get it to developing a version of my site for work on Windows and then Id have to do it every browser is by itself worth it. Not to for Macintosh. With Adobe Flex and Adobe mention the fact that looks great on AIR, were saving months of development mobile. ” time.“ Stefen Benton Chris Hughes PowerDEX Inc Chief Technical Officer, Brand Up© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Adobe is committed to keeping enterprise data secure Adobe employs industry-leading security software engineering practices and processes while building products and responding to security issues. Adobe Secure Software Product Security Incident Engineering Team Response Team  Supports ongoing secure  Front-line responders to software development security incidents  Conducts proactive  Manages communications security reviews with security researchers  Defines and champions  Communicates mitigations security product lifecycle and patch schedules  Performs incident analysis  Produces detailed security to drive further bulletins improvements© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Enterprises and governments trust the Flash Platform with sensitive data “We are always looking for ways to improve our efficiency, but only invest in technology that has proven to be reliable. Adobe Flex® is accepted worldwide and provides us with a new opportunity to automate the flight preparation process and save valuable time.” Steve Lusardi & Gerry Van Tol Project Officers, NATO “The quality of the stored signatures has considerably improved and the expenses for scanning, indexing, and allocation of rights have been eliminated. In addition, any attempts at fraud can be detected more efficiently and at a lower cost.” Karsten Sprenger Bankenservice GmbH “ WELCOM convenes the world’s top decision makers and opinion leaders in a virtual community, a single place online where you can work together with peers efficiently and securely to address your concerns and drive global, regional, and industry agendas.” Klaus Schwab Founder and Executive Chairman, World Economic Forum© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Adobe provides optimized Flash Player technology to Google Adobe provides optimized Flash Player technology to Google for enhanced search engine indexing  Increases accuracy of web search results  Enables top search engines to understand whats inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page  Works with all existing SWF content, across all versions  Adobe provides techniques for building highly searchable RIAs on the Flash Platform to developers© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Platform is open and reliable “.. Gartner has found that it [Adobe] is more heavily involved in a wide range of open-source initiatives than most of its industry contemporaries.” Gartner, June 2009© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Rapidly build enterprise software at a fraction of the cost of other frameworks "We can rapidly build enterprise-class software deployed at a fraction of the cost of other frameworks.“ Kevin Chesney, Free CEO, Acesis Available for Purchase Third Party© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • The Flash Platform and HTML5 “HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.”* -Forrester Adobe does and will continue to support HTML  The Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t change  AIR 2.0 (desktop) includes support for HTML5  Adobe is committed to supporting HTML5 in its leading Web development tools The Flash Platform delivers cross-platform, cross-browser, cross-device consistency  HTML5 implementations will differ and hinder content adoption of rich features, including video tag support  No consistency in codec support for video is yet visible Adobe offers best-in-class tool chain used by 3.5 million designers and developers  HTML5 will require and benefit from Adobe’s investment in breadth of tooling Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year  Flash will continue to lead in innovation, much faster than HTML and browsers *“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • Demandbase Simplifying on-demand B2B lead acquisition Challenge  Build a suite of on-demand solutions that make lead acquisition as simple as shopping for music online Solution  Adobe AIR  Adobe Flex “Developing with the Adobe Flash Platform  Adobe LiveCycle Data Services ES enables Demandbase to deliver a superior  Salesforce.com experience in the browser and on the desktop.” Results Chris Golec, CEO, Demandbase  Pay-as-you-go transaction engine delivers one, or thousands, of leads at a time to a customer’s email, desktop, or CRM system  Acquired leads can be automatically integrated into salesforce.com context© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • ESRI Providing a powerful framework for building GIS RIAs Challenge  Present mapping content in more intuitive, compelling ways  Provide web msapping APIs that enable developers to integrate mapping, GIS functionality, and content into RIAs Solution  Adobe AIR  Adobe Flex  Adobe Flash Professional Results  Enhanced GIS apps that deliver richer, more useful online experiences “With Adobe Flex 3, developers can achieve in a couple of days development tasks that  Partners can quickly build web applications that pull would have taken months.” data from multiple legacy and enterprise systems, then Mansour Raad, Senior software architect for the ArcGIS Server deliver that data in seconds as rich media to end users© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • optionMONSTER Providing retail investors with a desktop-like, professional-grade experience in the browser Challenge  Differentiate online trading service from competitors  Deliver desktop-like experience over the web  Reduce development time and costs Solution: tradeMONSTER  Adobe Flex  Adobe Flash Builder Results  Leapfrogged competition  Delivered unique, effective user experience  Accelerated time to market “We looked at options other than developing in  Enabled browser-based training from anywhere the Flex Framework, but we saw that using Adobe Flex Builder was superior in terms of helping us deliver the best customer experience possible.” Dirk Mueller-Ingrand, CEO, optionMONSTER© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • SHARP Electronics Accelerating decision making for core executives Challenge  Inform core executives of key business intelligence data through dynamic, interactive dashboards Solution  Adobe AIR  Adobe Flex  SAP Results  Real-time data, presented on a 65-inch screen, helping executive became fully informed, and facilitating rapid response to emerging trends© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and R are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respec owners. © 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks ortrademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in theUnited States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property oftheir respective owners.Printed in the USA. 91023957 3/10© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.