3. Mobile Media Summit
Mobile Social Web — Web 2.0 für die Hosentasche
s
Maciej Kuszpa
Gründer und Geschäftsführer
Peperoni Mobile & Internet Software GmbH

Tradition meets Future
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 2/12

Focus on user generated content
Send in pictures Page editor
Instruction Create new page
Send new images with Title: Monday
MMS to this short code: Subtitle:
40410 (standard rate)
Your pictures will then
appear in \"My area\" and Pic: img_0234.jpg
can then be distributed Text: Today I was out ...
it
on your site.
Add picture
Options Back Options Back
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 3/12

White-Label-Solutions and own Brand
Welcome to the UK's most popular
mobile community currently
featuring 180,405 members! o2
customers send pics and vids to
55555 (MMS standard rate)
>> Grab your myWAP shirt
Tuinig dreams
g peperonity.com Home
523.644 members inside!
» Join now!
>> Latest video uploads » Site of the week
>> Upload your pics and vids -caro-loves-you-
» Most Pageviews
dreamteam
» Recently modified
dj-nick
O2 UK » More toplists
» My area
TIM GR
peperonity.com
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 4/12

Top10 mobile sites in …
India Indonesia South Africa
Rank Site Rank Site Rank Site
1 orkut com
orkut.com 1 friendster.com
friendster com 1 facebook com
facebook.com
2 google.com 2 yahoo.com 2 google.com
3 h
yahoo.com 3 google.com
l 3 h
yahoo.com
4 peperonity.com 4 peperonity.com 4 peperonity.com
5 mobile9.com 5 getjar.com 5 mocospace.com
6 mocospace.com 6 mig33.com 6 gumtree.co.za
7 160by2.com 7 mocospace.com 7 wikipedia.org
8 mobango.com 8 itsmy.com 8 itsmy.com
9 itsmy.com 9 mobile9.com 9 bbc.co.uk
10 indianrail.gov.in 10 kaskus.us 10 webmail.co.za
Source: http://www.opera.com/mobile_report
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 5/12

“on deck” is history — but please not too fast …
‘MNO’
MNO ‘MVNO’
MVNO
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 6/12

“off deck” players take over — but which one will make it?
‘Brands’
Brands ‘Search engine’
Search engine
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 7/12

“off deck” players take over — but which one will make it?
‘Devices’
Devices ‘Content’
Content ‘Web 2 0’
Web 2.0 ‘Mobile 2 0’
Mobile 2.0
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 8/12

Social/UGC and Search rules the net …
German Top10 web sites German Top10 mobile site
Rank Site Rank Site
1 google.de
google de 1 google de
google.de
2 youtube.com 2 studivz.net
3 ebay.de
ebay de 3 wer kennt wen de
wer‐kennt‐wen.de
4 google.com 4 jappy.de
5 yahoo com
yahoo.com 5 schuelervz net
schuelervz.net
6 wikipedia.org 6 web.de
7 studivz.net
di 7 spiegel.de
i ld
8 gmx.de 8 gmx.de
9 web.de 9 lokalisten.de
10 schuelervz.net 10 sport1.de
Sources: http://www.alexa.com and http://www.opera.com/mobile_report
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 9/12

Social/UGC and Search rules the net …
India Top10 web sites India Top10 mobile sites
Rank Site Rank Site
1 google.co.in
google co in 1 orkut.com
orkut com
2 yahoo.com 2 google.com
3 google.com
google com 3 yahoo.com
yahoo com
4 orkut.com 4 peperonity.com
5 youtube com
youtube.com 5 mobile9.com
mobile9 com
6 rediff.com 6 mocospace.com
7 rapidshare.com
id h 7 160by2.com
160b 2
8 blogger.com 8 mobango.com
9 live.com 9 itsmy.com
10 msn.com 10 indianrail.gov.in
Sources: http://www.alexa.com and http://www.opera.com/mobile_report
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 10/12

Mobile 2.0 is not ‚that‘ easy …
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 11/12

Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 12/12